How to Get Started with Porter Online Marketing Podcast

Welcome to the Porter Online Marketing Podcast where we help ambitious sales professionals grow their businesses through online marketing.

Each week we interview marketers, entrepreneurs, and digital marketers whose passion for generating leads and expanding their business inspires us. You’ll learn valuable tips and strategies from these experts so you can grow your business too.

The Value of This Podcast

As a marketer, you know the importance of content marketing. Just look at the most popular websites; they’re all here because they understand the power of good content.

What makes this podcast different is that we don’t just teach you about content marketing. We also help you get started with it, so when you’re listening you’ll understand the process. Along with our guests, we walk you through building a business case for content marketing, identifying key performance indicators, and analyzing the results of your efforts. More importantly, we emphasize the practical application of these tactics so you can integrate them into your own content marketing plan.

This podcast also provides you with the insight and guidance of industry leaders. Our guests are all people who have a lot to offer, and we feel that by getting to know them better you’ll be able to grow your business too.

Why Should You Listen to This Podcast?

If you’re looking for marketing tips and strategies, you’ve come to the right place. Our podcast will help you get started with digital marketing, understand the basics of SEO and content strategy, and see how these tactics can help your business grow.

On the other hand, if you have a business that you’ve been operating for a while and are looking to expand, this podcast is a must-listen for you. Our guests will give you the inspiration and guidance you need to grow your business online, and we’ll help you get started with content marketing.

Topics Covered In This Episode

In this episode, you’ll learn about:

  • The Basics of SEO
  • How to Measure the Success of Your SEO Efforts
  • How to Analyze the Results of Your SEO Efforts
  • How to Create a Marketing Plan
  • The Different Types of Content You Might Need For Your Plan
  • How to Get Started With Content Marketing
  • Five Tips For New Content Marketers
  • Key Takeaways

The Four Basics of SEO

Search engine optimization, or SEO for short, is the process of affecting the ranking of your website or blog in search results. To understand why this is important, let’s look at an example. Say you’re trying to sell your products online and decide to set up a shop on a popular e-commerce platform like Shopify or WooCommerce. When a potential customer types in a search query related to your product, your website will show up on the screen. But now imagine that your website doesn’t show up on the screen because the search engine doesn’t recognize it as useful or relevant content.

In this case, you’re not reaching your target audience which can seriously hurt your business. The good news is that you can easily fix this issue by getting the word out about your site through organic SEO. Now let’s take a closer look at the four basic techniques used to optimize a website:

1. On-Page Optimization

On-page optimization, or OVO for short, focuses on improving the content and functionality of your website and blog to increase your chances of appearing at the top of the search results. Your website’s content includes:

  • Product information
  • Customer reviews
  • News articles
  • Social media posts
  • Press releases
  • Content that is both engaging and informative

You can use a tool like Google Analytics to track the results of your OVO efforts and determine the content that is performing the best. You’ll also need to make sure that your website is functional since customers want to be able to easily find the information they need without having to navigate complex websites.

2. Off-Page Optimization

Off-page optimization, or OVO for short, refers to the actions you take outside of your website. This includes social media platforms like Twitter and LinkedIn as well as forums like Google’s Blogger or Facebook’s Group.

When it comes to getting traffic on your website, social media is an essential tool, especially as you’re just starting out. Having a sizable audience on these platforms means that you’ll be able to get the word out about your business quickly and effectively. But beyond simply getting visitors, you can use social media to engage with your audience, build credibility, and encourage them to take action, which is what you want from a marketing platform.

Forums are also an important part of the SEO game, especially as you’re starting out. If you’re looking to promote your product on a large platform, you can use forums to get the word out about your business, gain credibility, and make connections with others in your industry. You’ll need to participate actively in these forums to ensure that your posts are relevant and highly engaging.

3. Link Building

Link building is the process of getting other, usually trusted websites to link to your website or blog. When a visitor clicks on a link, they’ll be automatically redirected to your site. In return, you’ll get credit for that referral.

There are many different types of link building, but all of them center around getting other websites to notice you.

4. Content Curation

Finally, content curation is the process of selecting and organizing content, typically from others in your industry, to create a customized database that you can use to find topics and ideas to promote your business.

Having a curated database of content, including news articles, blog posts, social media posts, and more, saves you time since you don’t have to search for information yourself. Instead, you can simply enter a topic or keyword, and the system will display content that is relevant and useful to you.

Why Should You Measure the Success of Your SEO Efforts?

As a business owner or marketer, there is so much that you need to keep track of. One of the most important things that you need to do is measure the success of your SEO efforts. To do this, you can use a tool like Google Analytics, which you’ll need to set up initially, and then connect it to your Google Ads or Shopify accounts. With this information, you’ll be able to identify the types of content that have the highest engagement and conversion rates. This will help you determine what changes you need to make to continue improving your results.

How To Measure the Success of Your SEO Efforts

Once you’ve set up your analytics tracking code on your site, you can use this to track the results of your SEO efforts. The first step is to look at the keywords that lead to your site, as these are the words and phrases that people use when searching for your product. Once you’ve established a base level of organic traffic, you can use your analytics to track the engagement and conversion rate of your website.

How To Analyze the Results of Your SEO Efforts

Once you’ve established a baseline of organic traffic, you can use this data to analyze the results of your efforts. This will allow you to determine whether or not you’re improving your SEO results over time and, if so, by how much. To get started, simply enter a keyword and hit enter to pull up a report which will show you the performance of your site in comparison to other similar sites for that keyword. You can then use this information to determine how much effort you should put into a specific area of SEO for your business.

How to Create a Marketing Plan

A marketing plan, also known as a marketing strategy in some countries, is a blueprint for the growth of your business, developed after you’ve examined the objectives and metrics for your company.