So you’ve decided to enter the saturated world of online marketing. Congrats!
But if you’re reading this right now, there’s probably one thing on your mind: sales.
Selling products online is a lot different than selling them in a store. In fact, according to HubSpot Blogs’ research, 79% of consumers browse products or learn about them online first. Before buying something, they do extensive research online and read reviews.
But if you’re running an eCommerce store or selling your own products online, there’s another thing on your mind: conversion.
The good news is you can optimize your online store to improve your conversion rates. The bad news is, it’s not exactly easy. So let’s fix that by taking a look at how you can create a pop up advertisement that will help you increase your online sales.
What Is A Pop Up Advertisement And Why Should You Create One?
A pop up advertisement, sometimes abbreviated to PPA, is a type of internet ad that pops up inside a web browser. In other words, it appears inside an open tab or window on your computer or mobile device.
These ads usually ask the user to take action right away or provide additional information. For example, if you’re on a recipe website and you see an ad for an all-natural vanilla extract that would be perfect for creating some scrumptious cupcakes, you might be inclined to click on the ad or tap the button to get more information.
PPAs were first introduced to the world back in the 90s when the format was still called pop up ads or pop-ups. Since then, the format has taken over the internet and many browsers, especially on mobile devices. While it wasn’t the first choice for advertisers back in the day, many people have fond memories of seeing those pesky ads when browsing the web back in the day.
Nowadays, pop-ups are typically used to provide additional information or to get the user to take action. If you’re running an eCommerce store or selling your own products online, you might want to consider creating a PPA for one of your products. Doing so can drive more traffic to your store and increase your conversion rates.
How Do You Create A Pop Up Advertisement?
Creating a PPA is pretty simple. All you need are a few tools, a browser extension, and a little creativity.
First, you’ll want to create the ad using an ad management platform, like Adzerk. Next, you’ll want to integrate that code into your website or eCommerce store.
You can use the same ad management platform to create ads for other marketing platforms, like email or SEO. So if you’ve got an eCommerce store and you also do a good bit of email marketing, you can use the same ad management platform to create ads for all three platforms.
If you don’t have an eCommerce store yet but you do a lot of website building, consider using a tool like Shopify to create one. With Shopify, you can set up an online store in no time at all and then use their built-in tools to create and send out monthly newsletters, follow customers, and more.
Now, you might be wondering what type of browser extensions you need to create a PPA. To do so, you need to download a Chrome extension called Popup Ads Plus. Once you’ve installed it, you can create and manage pop up advertisements from any browser.
Chrome extensions are fairly easy to use. Simply visit the Chrome Store to browse the extensions, click on the one you want to install, and click on the button to install it. You’ll find the Popup Ads Plus extension in the dashboard once it’s been installed.
After installing the extension, you’ll see a “+” icon in your toolbar. Simply click on it to see a list of your installed extensions. From there, you can click on “Get more extensions” to see a list of other extensions you can install.
Why not just use a standard pop up ad? Well, you might be familiar with pop up ads, but they don’t exactly work the same way as a PPA. A pop up ad is usually used to sell something, while a PPA is a way to engage with users and hopefully convert them into paying customers. The goal of a PPA is to get the user to take some sort of action, like visit your website or buy a product.
Where Do You Placement Your Pop Up Advertisement?
So you’ve got a tabbed browser and you’ve got a PPA waiting to happen. Where exactly do you place this ad?
If you’ve used ads in the past, you might know that the best placement for an ad is at the top of the page. After all, the earlier you show up in the user’s mind, the greater the chance you’ll get them to take action. That’s generally considered to be the holy grail of advertising. Getting the user to click on your ad at the top of the page, however, is fairly difficult. Unless, of course, the product or service you’re advertising is directly related to the content on the page.
Luckily for you, you can use Google Analytics to track the effectiveness of different placements for your ads. Just go to your Google Ads dashboard and then click on “View by placement.” From there, you can see how your ads performed across different platforms and devices. Plus, you can determine which ones worked best and use that information to help you target future ads to specific locations or demographics.
How Do You Measure The Effectiveness Of A Pop Up Advertisement?
You can use a combination of factors to determine the effectiveness of an ad, including:
- The click-through rate (CTR)
- The conversion rate (CVR)
- The average order value (AOV)
- The number of conversions
- The number of orders
- Average order value (AOV)
- The bounce rate (the percentage of visitors who leave your website immediately after landing on it)
- The conversion rate on mobile devices
- The bounce rate on mobile devices
- The average time on site
- The bounce rate for mobile devices
You can also look into which demographic your ad audience is made up of, how often they engage with your content, and what action they take after viewing your advertisement. The more you know about your users, the more you can tailor your strategy to suit their needs. That way, you’ll be able to increase your conversions and drive more sales.
Why Should You Test Variable Placements For Your Ads?
So you’ve decided to create a PPA for your eCommerce store and you want to test different placements to see which one works best. How do you go about doing so?
The simplest way is to create different ads with varying button texts and display them in quick succession. This is sometimes called A/B testing. The idea is to see which ad gets the best response from users and then use that information to make future decisions about the ad. While A/B testing only accounts for two different variables at a time, you can multiplex, meaning you can test four, six, or even more variables at a time. This can be a real timesaver when you’re testing many different placements for one ad.
How Do You Determine The Text For Your Ads?
If you’ve read this far, you might be wondering what sort of text you should put in your PPA. After all, you want the user to take action and that action might be to click on your ad. So what do I put in my ads to get the best results?
As mentioned before, a good place to start is to test different variations of the same ad with different copy to see which one gets the best results. You can also use the same method to test headlines, descriptions, and the like. The idea is to always be trying to find that magical combination of words that will get your target audience to click on your ad or offer.
Summing Up
Selling products online isn’t exactly the same as selling them in a retail store. Thanks to the evolution of the internet and mobile devices, consumers now have access to a wealth of information at their fingertips. As a business owner or marketer, you must ensure that you’re taking advantage of this fact and that you’re using the right tools to do so.