You’ve probably heard the expression “digital nomad.” It basically means that you’ve set up home office in such a way that you can work remotely, which is entirely possible these days thanks to technology.
I myself am a full-time online marketer and a freelancer with my own digital nomad agency. One of the things I enjoy most about my job is that I get to work remotely, which allows me to be available to my clients whenever they need me — regardless of where I am in the world.
Why Are You Leisurely Blogging In the First Place?
Let’s be honest here — when you’re passionate about a subject matter or activity, you tend to be a little more open to new ideas and approaches. As a result, the opportunities for you to grow as a person increase.
However, this doesn’t mean that you should necessarily rush into entrepreneurship. Instead, see this as a momentary distraction or hobby.
Why Should A Podiatrist Blog?
Anyone in the medical field will tell you that there’s a significant amount of overlap between the fields of podiatry and orthotics. In truth, some podiatrists even specialize in orthotics, so it’s already a somewhat established field.
What this means is that you’re not starting from scratch. You have the opportunity to tap into an existing audience that is just waiting to hear from you.
How To Build An Email List
So you’ve decided to go the route of a leisurely blog. Now what? How do you plan on engaging your readers and turning them into regular customers? The answer is by building an email list.
There are a variety of ways to do this, but the best and most effective one is by offering value through an email course or webinar. That’s what I did with my own blog — I came up with an e-mail course on blogging for podiatrists, which teaches them how to build and grow a successful blog. And guess what? Now I’ve got over 20,000 subscribers to my newsletter.
The nice thing about webinars and email courses is that you can do them virtually anywhere. All you need is a laptop, an internet connection, and a microphone to deliver the presentation. Even if you’re not the best public speaker in the world, you can always find someone to help you with your presentation skills. And who knows — maybe you’ll even enjoy it. Maybe you’ll even learn a thing or two.
Pro-Tip: Consider A/B Testing
One of the things you’ll discover very quickly as a blogger is that nothing ever works perfectly the first time. You’ll experiment with different headlines, images, and copy, and while some of these may work well, you’ll never know for sure.
This is where A/B testing comes in handy. Say you’ve launched an e-commerce store for your blog or website. You can set up a new product, New Product 1, and compare its performance to your existing product, Old Product.
You can do this a couple different ways. You can either track sales from the new product itself (through a standalone e-commerce store or store platform like Shopify) or you can compare total conversions (sales from both the old and new products combined).
Each time you make a change to your product (say you discover that a headline on your blog worked well but the product itself didn’t perform as well as you hoped), you can set up a new A/B test and roll out the changed product for a short period of time. While this may be inconvenient, it’s a necessary evil for any business — and maybe even a hobbyist or side gig business like yours. Otherwise, you’ll never know for sure what will work best for your particular audience.
The bottom line is that while you may be able to find success as a sole practitioner, you’ll never truly be able to call yourself a professional until you can prove to your clients and customers that you’re indeed a team.
How To Monetise Your Blog
So you’ve decided to take the plunge and go the extra mile to make your blog profitable. And you’re probably wondering, how do I do this?
The answer is very simple. You need to promote and sell your own products or services through your blog. And how can I do this? You can do this in a variety of ways, but the easiest and most effective way is by becoming a vendor associate for a corporation that creates money-making websites and blogs. So what is a vendor associate? In simple terms, it’s someone that creates websites or blogs for businesses that want to sell products online. Essentially, you’ll be doing the same thing, but for a corporation instead of an individual or a business.
The great thing about this is that you’re not stuck to just one or two products. Instead, you can promote and write about whatever products or services the corporation you’re working for decides to put on the table.
Should You Launch A Blog To Make Money?
So there’s been a change of heart. Now you want to make some quick cash. Is blogging still a good idea?
The short answer is yes, it is. However, just because you want to make money now doesn’t mean that you have to. In truth, you could simply want to create a new hobby or a new lifestyle. Or maybe you’re just looking to express yourself through writing. Whatever the case may be, as long as you keep the original purpose in mind and to the best of your ability, then you’ll be able to create a blog that will serve a functional purpose.