Play Online Marketing Games to Build a Successful Blog

Ever wonder what makes some blogs go viral while others struggle to generate any interest?

Well, it’s not luck or a special story line. It comes down to the type of games that you play on your blog.

Just as you need to have a mobile game to drive traffic to your app, you need a game on your blog to attract and engage your audience.

But what type of game should you choose? There are many different ways to market a game, and you need to understand how to play to win at the online marketing game.

The Different Types Of Games

The first thing you should do before committing to a specific game is to identify the type of game that will work best for your blog.

There are many different types of games out there, and you should try to choose one that suits your audience. For instance, if you’re playing to attract millennials or Generation Z, then you can try out social games or games that encourage users to make meaningful connections.

On the other hand, if you’re trying to grow your email list or if your target audience is made up of Baby Boomers, you might want to consider using classic games or strategy titles.

Which One Is Best For Your Blog?

It’s important to choose a game that will have an effect on your audience so that you can effectively engage with them. You don’t want to choose a funny animal shooting game because it’s the most popular game on the planet, but then realize that your readership is made up of people who want to laugh and not be persuaded to buy anything.

So, how do you determine which type of game will be best for your blog? Well, you can test a lot of different games out there to find the one that will generate the most interest. Some of the things you should consider are:

  • audience
  • engagement
  • fun
  • profitability
  • popularity
  • quality
  • sustainability

Gamification

One of the biggest trends right now is the adoption of games into real life. Whether it’s a game app that you can play on your phone or a desktop website game, people are more inclined to engage with content that is gamified.

This type of game is a blend between a traditional game and a real life experience. You can gain something tangible while playing, but you’re also competing for virtual points or stars. This creates an interesting contrast between the virtual world and the real life world.

Gamification is a great way to engage with your audience around a theme that is relevant to your industry. For instance, let’s say you’re a fashion blogger, and one of the trends right now is bold prints. You could incorporate that theme into your game by giving your points or stars for completing certain tasks or actions.

Monetisation

The most popular and most trusted source of information on the internet is Google. As a result, if you want to monetize your blog, the first thing you should do is to create a Google Adsense account.

Having a Google Adsense account is not only beneficial for monetization, but it also provides you with an audience that is relevant to your niche. Once you’ve got your Adsense account set up, you can browse through the different types of advertorials that Google offers — from text ads to display ads.

In a nutshell, Adsense is an automated service that places relevant ads on your blog. You don’t have to do anything other than allow it to run on your website.

Once you’ve got your Adsense account setup, you can get the ball rolling by creating your first ad. You’ll need to pick a relevant topic for your first ad and write a short piece around it. When writing your ad, make sure that you focus on a singular piece of content – such as an infographic, a how-to guide, or a case study. Avoid using ad-verbs or cliches in your copy, and limit your ad to 150 words or fewer.

You can also create display ads for products that you think your audience might be interested in, and set a budget so that you don’t overspend. Just remember: your primary goal is to gain revenue, so don’t choose too many products to promote. Choose 3-4 products to promote and track those clicks effectively.

User Generated Content (UGC)

You’ve probably heard of Reddit and how it works. Essentially, Reddit is a place where users can post content that is linked to and voted on by other users.

Posting on Reddit can be a great way to generate and spread word of your blog. The key is to make sure that you’re doing it the right way. One of the first things you should do is to check the /r/all (Reddit’s broad) subreddit before committing to a specific topic. This will give you an idea of what content is out there and how other users are engaging with it. You can also search for content that is specific to your niche, and engage with the creator of that content via Reddit or a private message.

When engaging with users on Reddit, try to keep the conversation relevant to your niche and be active in contributing to the conversation—especially if you want to become a more established presence on the platform. Start a conversation by sharing an article or a blog post that is relevant to the discussion and then add value by giving your own perspective on the topic. For example, let’s say the discussion is about fashion and you’re a style blogger. You could start a thread with a link to an article about the most stylish women in the world. From there, you can discuss the most stylish women in your industry and how you’ve inspired by them. Your own personal style ethos is something that you can add to the conversation as a way to be valuable.

Viral Currencies

Viral currencies are content that goes viral and becomes popular because of its interactive nature. These types of items are most commonly associated with meme-based blogs. The concept is simple: create content that is fun to watch or play and that encourages people to share it with their friends. If you want to create content that is going to go viral, then make sure that you are contributing value to the conversation and that your efforts are noticed. Let’s say you’re a fashion blogger, and you notice that a particular type of dress is becoming popular. You could create a blog post about how it’s becoming so hot that you can’t keep your hands off the flattering dresses and that your social media followers are begging you to share the style. At the end of your post, you could suggest a meme or an interesting fact about the dress. You’ll then have a chance to watch as your post goes viral.

Viral content is highly valuable to a blog because it gives the content writer additional engagement opportunities with his or her audience. However, creating viral content takes a lot of effort, and you have to understand how to go about doing it. The first step is to choose a topic that is currently popular and relevant. You don’t want to write about something that nobody cares about or has an interest in. Fashion is always a relevant topic, and today, it’s especially relevant since we’re in the middle of a pandemic. People are looking for ways to express their individuality, and many are taking advantage of online marketplaces like TikTok and Instagram to showcase their latest style acquisitions.

Mobile First

If you’re new to blogging, then it’s a good idea to start off by creating a mobile-friendly blog. More and more people are accessing the internet on the move, so it’s vital that you make your content accessible on all platforms.

When developing your mobile-friendly blog, make sure that you’re keeping up with the latest trends by testing out different themes and plugins. Many blogging platforms, like WordPress, offer a mobile-friendly option, which makes creating a mobile blog very easy. Just log in to your WordPress account, select the mobile-friendly theme, and you’re good to go.

You should also consider using a mobile blog platform, such as Growly, to keep up with the latest news as it happens. Mobile blogs are very easy to set up and update, and you can use various tools like Hootsuite or Bitly to track the activity of your blog on different platforms.