History Of Online Plastic Surgery Marketing
It didn’t take long for people to realise the benefits of online marketing. Thanks to the advancement of social media and improved internet speeds, people are able to access online markets from the comfort of their homes. As a result, online marketing has grown to become an extremely lucrative market. Plus, with the click of a button, customers can be added to a mailing list and provided with future offers. It’s a beneficial relationship for both the customer and the business.
Key Takeaways From History
Looking at history is an important aspect of any business. Understanding how a market worked, and continues to work, can provide valuable insights on how present circumstances may differ. Below are a few key takeaways from the history of online marketing and plastic surgery.
1. E-commerce Was The Beginning
E-commerce essentially stands for “electronic commerce,” which essentially means buying and selling goods and services over the internet. Naturally, a market was quickly created for those interested in pursuing plastic surgery online. In fact, in the year 2014 alone, people in the U.S. spent over 4.8 billion on plastic surgery related products online, according to Statista.
As a result of the increasing popularity of online marketing for plastic surgery, entrepreneurs began experimenting with various e-commerce platforms. Since then, many e-commerce stores have popped up, offering everything from wigs to liposuction machines. In 2020 alone, the market value of the global e-commerce market is expected to reach over 30 billion U.S. dollars.
2. Consumers Prefer A Variety Of Marketing Channels
As mentioned above, since the dawn of digital marketing, consumers have had a variety of platforms to choose from when consuming content. While many prefer to follow the newsfeeds of their favourite personalities on social media, a growing number of people are seeking out niche blogs and specific articles. This diversification of media channels creates more opportunities for businesses to catch the attention of consumers.
3. Facebook Is The Mainstay Of Online Marketing
In 2022 alone, people in the U.S. will spend over 434 billion hours on Facebook, according to Statista.
As a content creator myself, I often wonder how entrepreneurs in the field of online marketing manage to keep up with the ever-changing world of social media. One way is through constant experimentation. While some prefer to follow the “rules” of Facebook and Instagram, others continue to test and explore various platforms in order to find out what works best for their businesses.
4. Video Content Is On The Rise
In 2021 alone, people around the world will spend over 4.9 billion hours watching video content, according to Statista.
Whether you’re creating live videos as part of a marketing campaign or just want to keep people entertained while you explain the ins and outs of your business, video content can be very useful. As video content grows in popularity, so does the market for online video marketing. In fact, TikTok, which is currently the most-watched app globally with over 1.9 billion monthly active users, actually offers a marketing platform through their “Advertisers’ Analytics”.
Whether you’re creating short video pitches or longer explanatory videos, having a video component to your marketing efforts can help get your point across.
5. Consumers Prefer Authentic Long-Form Content
In 2021, people in the U.S. will spend over 300 million hours reading long-form content, according to Statista.
While shorter content isn’t going anywhere, the demand for long-form content continues to increase. Why? Authentic long-form content allows for more storytelling, providing businesses and brands with the ability to truly educate their audience about the product or service offered. This type of content also works well on social media in the form of status updates, memes and videos.
Think of the most well-known retailers or brands you know. Do you remember the stories behind their establishment? How about Marvell’s (NYSE:MRVL) acquisition of Movado or the history of Tiffany’s? You can learn so much about a brand just by reading their story in the news. Unfortunately, much of this content is now difficult to find. With so much competition, journalists must often resort to writing short-hand blurbs that fail to convey the entire story.
Luckily, there are brands committed to publishing long-form content. For example, on LinkedIn, you can find the long-form version of the company’s annual report. Similarly, on the Walt Disney Company (NYSE:DIS)’s) website, you can find the complete story of the establishment of their film studio, Disney Studios.
6. Email Remains Popular
In 2022, people in the U.S. will spend over 329 million hours on email, according to Statista.
While many might think that social media and online marketing are the primary methods of communication for today’s consumers, email remains popular. Why? Due to its one-to-one nature, it can be seen as a more personal method of communication. If you’re trying to establish a brand identity or are just looking to get in touch with an existing customer, email is a simple and cost-effective option.
7. Mobile Phone Use Increases
While people might rely on different devices for various tasks, in 2022, the number of hours people spend on their mobile phones will reach its highest recorded level ever, according to Statista.
As more people flock to the internet from mobile phones, it’s important to keep up with the changing consumer habits. Since the beginning of 2022, people have spent over 7.5 billion hours on mobile phones, according to Statista.
From game nights to checking business emails to researching chemical burns, people are using their mobile phones more than ever before. While many businesses might struggle to keep up, those that embrace the changing times and emerge strengthened can enjoy lucrative futures.
8. Local Is Back
In 2022, people around the world will spend over 4.5 trillion kilometres (3 trillion miles) on local trips, according to Statista. This means that more people are relying on travelling to nearby places rather than travelling to another country for leisure.
Since the pandemic in 2020, people have sought out their local cafes, restaurants, bars and attractions. As a result, as this type of travel becomes more commonplace, it opens up the market for local businesses.
If you’re selling products or services that are available locally, whether it’s a cup of coffee, a meal or a shopping experience, you have the perfect opportunity to gain ground.
9. Live Events Are On The Rise
From music festivals to sporting events, live events have become popular in recent years. Thanks to the decreasing costs associated with travel and the opportunity to engage with consumers as they’re sharing the experience, live events are a popular choice for marketers.
Why Should You Care?
The last decade has seen a drastic change in how people consume content. While traditional methods of watching television and reading books remain popular, the variety of platforms, devices and ways people can consume content has risen dramatically.
As a result of this variety, entrepreneurs and businesses that fail to embrace this change risk being left behind. Those that do can harness this change and emerge victorious.