How to Create an Online Store Marketing Plan that Works

When you develop a business plan, you’ll want to include marketing strategies to help your business grow. A marketing plan is more than a series of tricks to get people to visit your site – it is a blueprint that will help you make decisions and set goals for your company.

What is an online store marketing plan?

An online store marketing plan is a set of strategies used to promote online stores. If you are looking to start an online store, you’ll first want to develop a list of goals and objectives for this new venture. From here, you can develop a plan of action to help you achieve these goals. A marketing plan can include any combination of the following:

  • Web Development
  • Search Engine Optimisation (SEO)
  • Social Media Marketing (SMM)
  • Pay-Per-Click Advertising (PPC)
  • Email Marketing (email marketing)
  • Marketing Automation (Marketo)

If you’re reading this page, I assume you’re either:

  • An entrepreneur who is looking to develop an online store
  • A marketing manager who is tasked with the responsibility of growing an online store
  • An independent marketer who wants to grow a business that sells products online

If this is the case, then you’re in the right place. You’ve come to the right place because the founders of NitroWeb want to help you grow your business. Whether you’re looking to sell t-shirts, candles, or industrial equipment – we have a plan that can help you reach your goals.

How to create an online store that is search-engine optimized for your chosen keyword

Getting your online store to rank well in search results for your chosen keywords is essential if you want people to discover your site when they’re searching for products or services related to your niche.

There are three major ways you can optimize your site – and we’ll cover the basics of how to do them all. These are:

  • Organic Search Optimisation (OSO)
  • Pay-Per-Click Advertising (PPC)
  • Link building

1. Organic Search Optimisation (OSO)

Organic Search Optimisation is when you enter a keyword or phrase into a search engine, and the results are websites that are actually showing up on the results page for that search, with no pay-per-click attached. The advantage of this is that the results are actually relevant to what you were looking for. If you want to know more, here are some solid resources to get you started:

  • How To Build A Thriving Organic Search Traffic Business
  • How to Grow a Business with Organic Search Engine Traffic
  • The Beginner’s Guide to Organic Search Engine Optimisation
  • The Perfect Digital Marketing Plan: Using Analytics to Grow and Succeed Your Business
  • How to Plan a Marketing Campaign using Google Analytics

Organic Search Optimisation is performed manually and can be very time-consuming. It’s also not always an easy process. However, it can be highly effective when used appropriately. If you have a limited budget and only have time to focus on a few areas at once, then definitely consider focusing on organic Search Optimisation first.

2. Pay-Per-Click Advertising (PPC)

If you’ve ever shopped online, you’ll probably be familiar with pay-per-click advertising. When an ad pops up on a screen, you’ll either have to click on it or leave the site. With pay-per-click, you only pay when someone clicks on the ad. It’s a cost-effective way to increase brand awareness and drive traffic to your site. To learn more, check out these resources:

  • How to Measure the ROI of Your Marketing Campaigns
  • How to Measure the Success of Your Marketing Campaigns
  • How to Set Up Your PPC Account With Google AdWords
  • Running a PPC Campaign: Things You Need to Know
  • PPC/Pay-Per-Click Marketing: Everything You Need To Know To Get Started
  • Getting Started with PPC Marketing

While you’re exploring the world of PPC advertising, you should also consider looking into sponsored listings. As the name suggests, these are ads that are paid for by advertisers who want to reach the audience of specific websites or blogs. For example, if you’re visiting a blog that covers lifestyle, you might see a product review for a coffee machine that has been arranged by the manufacturer. You’ll need to look into how these work and whether you should pursue them.

3. Link Building

Getting inbound links – or content that points to your site – is one of the most effective ways to boost your organic search traffic. The more reputable sources that mention or link to your site, the more likely your site will show up in results when someone searches for your chosen keywords.

There are plenty of ways to get inbound links to your site. You can:

  • Create content for external platforms – like blogs, magazines, and social media – that are relevant to your niche and have a large audience.
  • Use social media to connect with potential collaborators and contacts.
  • Curate a digital library that contains valuable content — like whitepapers, case studies, and webinars — that relate to your niche.
  • Run a guest blogging campaign to attract quality, relevant content to your site.
  • Attracting and Attracting Attention: The New Marketing Paradigm
  • Build a community of people that share your passion for your chosen niche – like a blog network or a forum – to grow your audience.

Include these strategies in your marketing plan, and you’ll be able to hit the ground running when you launch your site.