In the world of digital marketing, things are changing faster than we know what to do with. From PPC campaigns to social media marketing to content strategy, it can be tough to keep up with all the tools and knowledge required to succeed in this space.

Luckily, we’ve ranked the top 10 tools for digital marketers according to real-world use and cost-effectiveness.

The list below covers everything you need to know about each tool and why we think you should consider using it. Read on to discover the top 10 marketing tools.

Rankings Are Based On These Factors:

• User Reviews
• User Satisfaction
• Cost To Use
• Ease Of Use
• Agency Rating
• Features
• Access To Experts
• Brand Recognition
• Media Channels Coverage
• How Well It Matches The Market Niche
• How Up To Date The Industry Is
• The Amount Of Docs & Guides (Support)

10. HubSpot Marketing Platform

The HubSpot Marketing Platform provides inbound marketing tools to get your marketing and sales processes going in the right direction. Built on the same platform as HubSpot, a web-based application that helps businesses of all sizes and stages coordinate their activities across departments, the HubSpot Marketing Platform has apps for web and mobile marketing, lead generation, and sales.

One of the distinguishing factors of the HubSpot platform is that it integrates various tools and services to carry out each stage of sales, from lead generation to follow-up and conversion.

While not free, the HubSpot Marketing Platform comes with a 14-day free trial. Once you’ve tried it, you’ll wonder how you ever ran your marketing and sales activities independently of one another.

9. Market Mate

The Market Mate app is an ideal choice for small businesses looking to grow their customer base. It is designed to help businesses attract, retain, and close more quality leads.

The tool can be used for prospecting, marketing automation, and lead scoring. With Market Mate, you can integrate marketing and sales activities, and gain a single view of all your prospects and opportunities.

You can use Market Mate to build an email list by connecting with your subscribers via social media. Then, you can send out emails with valuable content that is relevant to your audience.

On the app, you can set automated emails to be sent out to your subscribers at pre-determined intervals. You can also segment your email addresses to engage with specific audiences. With Market Mate, you have all the tools you need in one place to carry out your inbound marketing activities.

For even more convenience, you can set up email campaigns directly from the app.

8. Marketo

The Marketo platform gives you all the functionality you need to grow your business. The tool can be used for market research, lead scoring, marketing automation, and campaign management.

The distinguishing factor of Marketo is that it has been built on the premise that businesses can and should be engaged in marketing as a continuous process, not a series of isolated events. This is in stark contrast to many other tools, which are designed to give you a set of pre-made campaigns that you can simply plug into your account.

Continuous marketing means that content is regularly published and re-published throughout the year to keep your target audience up to date on the latest trends and news.

The platform enables you to track the progress of each individual campaign, and quickly identify those that are performing well so you can expand or alter your approach. This, in turn, increases the chances of you converting casual website visitors into paying customers.

7. HubSpot Marketing Blog

The HubSpot Marketing Blog is a valuable addition to your inbound marketing strategy. It is a collection of inbound marketing guides, case studies, and blog posts that you can use to gain more traction with your target audience.

The platform can be used for content marketing, including video content. Additionally, you can use case studies, white papers, and other reputable forms of content to create engaging material that is likely to make a lasting impression on your audience.

To create a video content schedule, you need to consider factors such as the type of content you’ll use and how often you’ll publish new material. The ideal schedule will be developed over time via a combination of trial and error and honest reflection.

While you won’t always have the most up to date information to use as content, you can be assured that reputable sources do. By creating content that is both accurate and up to date, you’re effectively establishing yourself as a thought leader in your industry.

6. Pardot

Pardot is an all-in-one marketing platform designed for small to midsize businesses. With Pardot, you can carry out all stages of marketing – from lead generation to follow-up and conversion – from a single platform.

The distinguishing factor of Pardot is its emphasis on inbound marketing. This means that you’ll start by identifying the needs and wants of your audience, and find ways to satisfy these needs through content.

Pardot is ideal for those who want to build a following and gain credibility in their industry. The tool is designed to be user-friendly and accessible, so anyone can pick it up and start using it without needing lots of training.

5. Marketo Blog

The Marketo Blog is another valuable addition to your inbound marketing strategy. It is a collection of inbound marketing guides, case studies, and blog posts that you can use to gain more traction with your target audience.

Similar to the HubSpot Marketing Blog, the content within the Marketo Blog comes from and is curated by inbound marketers who have either worked for, or with, Marketo. This is important because it means you’ll be getting authentic content that is likely to be both helpful and engaging.

One of the distinguishing factors of the Marketo Blog is how quickly it can be indexed by search engines. This means that the content will be discoverable by potential customers who are searching for information on your niche topic.

4. Convio

Convio, like Marketo and HubSpot, provides a platform for carrying out all stages of marketing and sales. The difference with Convio is that it was designed for use by salespeople who need to build credibility with potential customers. Therefore, the content within Convio is more focused on delivering value and overcoming objections.

Awareness, consideration, and action are the three stages of the sales funnel, and Convio has tools to help you track and analyze the progress of your customers as they move through this funnel. This is in contrast to many other platforms, which are more focused on delivering pre-made campaigns.

3. Salesforce Marketing Cloud

The Salesforce Marketing Cloud is the ideal choice for large businesses seeking to carry out their marketing activities. It is a comprehensive marketing platform that combines marketing automation with PPC (Pay-Per-Click) advertising to get your marketing and sales activities in sync.

The distinguishing factor of the Salesforce Marketing Cloud is its emphasis on integrated marketing. This means that all of the content and channels you use to engage with your audience – from emails to social media – are linked, and operate under one umbrella.

This integration allows you to track the progress of your email campaigns, and easily determine the results of your online marketing efforts, across various platforms and devices.

You can also use the Salesforce Marketing Cloud to construct PPC campaigns, set up automated emails, and track the performance of each campaign and outreach channel. This is an invaluable tool for large businesses that want to centralize their digital marketing efforts.

2. Oracle Marketing Optimization Cloud

Oracle Marketing Optimization Cloud is another excellent choice for large businesses seeking to carry out their marketing activities. It is a comprehensive marketing platform that combines marketing automation with PPC (Pay-Per-Click) advertising to get your marketing and sales activities in sync.