The world of marketing is changing. Emerging from the shadows of traditional marketing activities such as billboard advertising and radio marketing, online marketing strategies such as SEO (search engine optimization) and PPC (pay-per-click) are redefining the role of a marketer. The line between online and offline marketing has blurred, and to succeed in 2018, your approach to marketing must take this into consideration.

The Rise of Online Marketing

Many would argue that the evolution of marketing began with the introduction of the internet. In the early days, consumers would have to visit a retail store to purchase a product. However, with the click of a button, you could instantly compare prices, read reviews, and find the best deals online. For consumers, this was a game-changer.

This trend toward online marketing gained momentum as more and more people gained access to the internet. According to the Pew Research Center, 68% of American adults now use the internet, compared to just 16% who used to rely solely on traditional methods of marketing. In the UK, 84% of adults use the internet, and in Australia, the figure is 83%.

The Importance of Online Marketing

The ability to attract and retain customers is vital to any business, and in today’s world, it’s more important than ever before. In an age where consumers have instant access to information and the world of business is completely digital, your web content, social media campaigns, and website design can all play a role in bringing potential customers to your door.

Traditional marketing methods can be effective when applied to traditional venues such as billboards, radio stations, and print publications. However, with the rise of digital marketing, those same methods must be adapted to fit the new environment.

The same principles that govern traditional marketing can be applied to online marketing. For example, the use of billboards to attract customers can be significantly reduced or even eliminated in today’s world. Instead, you might choose to utilize something like an inflatable billboard that can be collapsed when you’re no longer actively seeking customers.

Even offline marketing can be enhanced by leveraging the power of digital marketing. You might choose to partner with a company that can help you set up automated email campaigns, social media marketing, or paid ads on online marketplaces like Google AdWords or Facebook Ads.

The Difference Between Online And Offline Marketing

The line between online and offline marketing has blurred, as businesses have recognized the importance of reaching potential customers regardless of where they are. In today’s world, your online marketing activities might extend to social media platforms like Twitter and LinkedIn, as well as email marketing and other digital marketing tactics. You might also choose to pursue more traditional methods such as SEO or PPC, depending on your budget and the depth of your strategy.

While the methods of marketing vary, the end goal is always the same — to attract, engage, and convert customers into paying customers and brand advocates.

The world of marketing is changing. Emerging from the shadows of traditional marketing activities such as billboard advertising and radio marketing, online marketing strategies such as SEO (search engine optimization) and PPC (pay-per-click) are redefining the role of a marketer. The line between online and offline marketing has blurred, and to succeed in 2018, your approach to marketing must take this into consideration.