How Much of Your Online Marketing Should Be on Social Media?

In today’s world, online marketing is an important part of any business. With the majority of people actively using social media platforms to learn about products, it’s important that you have a strong social media presence if you want to reach the largest audience possible. However, not every business will fit perfectly into one platform. That’s why we’ve compiled a list of the top three social media platforms based on their popularity and how well they work for business use.


Facebook is the most popular social media platform globally with over a billion active monthly users. With its immense popularity, it’s not hard to see why businesses choose to use it for their online marketing. The good news is that with over a billion active monthly users, you can probably find an audience that fits perfectly into your niche. That’s not all the social media network can do for you, either. Facebook offers a variety of features that can boost your business’ presence. From boosting posts to gaining more Instagram followers, these are all important factors in ensuring your online marketing is effective. However, if you’re looking to learn about the platform or want to see what other businesses are doing, then Facebook is the obvious choice.


Instagram is the second most popular social media platform globally with over a billion active monthly users. Like its rival Facebook, Instagram offers a variety of features that businesses can use to enhance their presence. One of the most useful features is the ability to take and upload unique photos that will engage with the audience.

The variety of photos available on the platform means that you can find a picture that perfectly represents your product or service. You can also repurpose photos from earlier in the year for greater engagement. This is one feature that makes Instagram so special and different from other social media platforms. Moreover, to get the most out of the platform, you have to be on it constantly. Doing so encourages the people following you to keep up with your content, keeping you top of mind and encouraging more people to want to engage with you.


Last but not least, we have Twitter. While it may not be the most popular social media platforms, it’s the one that’s often overlooked. However, Twitter is a vital part of any marketer’s toolkit for several reasons. First, it’s the perfect place to gain credibility. Because anyone can join the conversation, it’s a great place to share your expertise with others. Second, it’s perfect for connecting with other businesses and organizations that have a similar interest in your industry. Third, and most importantly, it’s where the conversation is! If you want to stay relevant in your industry, then you have to be on Twitter. Not only is it the place to be, but it’s also the place that everyone else is.

If you’re looking to build a business that can gain significant traction in today’s world, then it’s important to consider all options available to you. Not every business will suit every social media platform. That’s why it’s important to experiment with different platforms until you find one that works best for you.