If you’re looking for ways to earn passive income, you’ve probably considered the lucrative world of online marketing. What is online marketing, you ask? Well, it’s basically all the strategies and tactics you can use to attract, engage, and convert potential customers, whether they’re in your physical vicinity or not.
Did you know you can make a living creating websites and selling advertising space on them? Or that you can leverage social media to grow your audience and make more money down the line? Or that you can use content to attract and engage potential customers, even if you don’t necessarily have a website?
It’s a large and varied field, and it doesn’t necessarily require a large investment. While there are certainly professionals who make a living solely from generating online revenue, many people get started with little more than a laptop and an internet connection. With so much potential, it’s no wonder more and more people are getting involved in online marketing.
If you’ve been contemplating dipping your toe in the water, here are some tips on how to get started.
Pick A Niche
If you’re looking to create a passive income stream and aren’t sure where to start, consider some of the more popular niches online. Chances are, there’s enough demand for your services in your chosen specialty – whether you’re an SEO expert, content creator, or marketer — to make it worthwhile, at least in terms of generating passive income.
- E-commerce: Whether you’re an expert e-commerce marketer or simply want to earn a few extra bucks selling and optimizing products for online stores, there’s always demand for your services in this area.
- SEO (Search Engine Optimization): If you’re an expert in SEO, you can take advantage of all the organic search traffic there is, and you don’t necessarily have to limit yourself to one niche. You can work with brands and businesses of all sizes to get the most out of their online presence.
- Email Marketing: Similar to SEO, there’s a lot of demand for email marketing services. Whether you’re sending out periodic email blasts or are responsible for marketing a business’ products via email, you can bet there’ll be someone out there who wants to work with you.
- Virtual Assistants: If you can afford to hire someone to help you grow your business, consider a virtual assistant. These are individuals who will do any task you need them to for minimal compensation (usually in the form of some kind of commission). You can use a virtual assistant to handle all the administrative tasks associated with online marketing, from sending out emails to monitoring social media accounts. There’s no need for you to be overwhelmed with marketing tasks. With a little bit of research, you’ll be able to find a talented virtual assistant who can help you achieve the results you’re looking for.
- Content Marketing: Similar to SEO and email marketing, there’s a lot of demand for content marketing. However, with content marketing, you don’t necessarily have to hand craft all the content yourself. There are plenty of businesses that will hire writers to produce content for them. The important thing is that you’re consistently creating and publishing content that’s helpful and interesting to your target audience. This content can then be used across all platforms (i.e. websites, social media, etc.) to attract, engage, and convert prospective customers.
- Analytics: At the end of the day, no one knows exactly how well their website is performing – except for you. Your analytics tool will give you a clear view of the traffic coming to your site, as well as how well you’re doing at converting that traffic into paying customers. With analytics, you’ll be able to determine what’s working and what needs to be changed – whether it’s the copy on your website, the design of your webpages, or the way you’re structuring your content. Having this information will then allow you to iterate and improve upon your efforts – something all businesses, regardless of size, need to do.
Create A Portfolio
A good place to start if you’re looking to get involved in online marketing is to create a portfolio. This is where you’ll display all your work – whether it’s a case study, website, or social media accounts – in a format that’s easy to navigate. Remember: your portfolio doesn’t have to be perfect. You’re simply creating a place for potential clients to find your work. As long as you’ve got something good, they’ll be able to find it.
Join A Society
Another great way to get involved in online marketing is to join a society of some kind. There are a number of professional organizations, such as the American Association of Advertising Agencies (4A’s), that offer great benefits, including health insurance, as well as an allowance for members to attend educational conferences. Many of these organizations also have an online marketing component, which you can take part in. This is also a great way to network with other marketers and to find leads for your business – or for others in your organization to do. When you network with other marketers, you’ll often find leads that you can follow up with, which is good for everyone, especially your business.
Getting started with online marketing isn’t difficult. With a little bit of research, it’s not hard to find a specialty that you can master. Once you’ve mastered that, the next step is to build your portfolio. From there, all you need are some good leads, and the patience to follow up and close the deal – whether it’s a client or a potential partner.