You’ve probably heard of Pay-Per-Click (PPC) marketing, especially since it is such an effective form of marketing. If not, it’s time you should have heard of it. Essentially, PPC is all about using paid advertising to draw potential customers to your website in order to make a sale. For example, let’s say you’re selling handmade beaded jewelry and you’ve created a blog post with lots of great photos of the pieces. If someone clicks on that blog post and makes a purchase, you’ll be motivated to send them to a website where they can make a purchase of your product.
If you’ve ever shopped on Amazon.com, you may have seen the tiny boxes with the green Pay-Per-Click logo in the corner. When you click on one of those boxes, you’ll be taken to a website that looks like this:
And if you’ve ever shopped on Google.com, you may have seen the little red boxes with the Google logo in the corner. When you click on one of those boxes, you’ll be taken to a website that looks like this:
Both of these platforms will tell you how much you’ve spent on your ads and how much you’ve made. If you’re using a tool like Google AdWords, you can even track your conversions and discover the source of your traffic. Essentially, these are the two most popular platforms in the world of paid search marketing because they’re effective and easy to use. If you’re looking for a way to market your products or services online, chances are you’ve heard of Pay-Per-Click (PPC) marketing.
If you’re new to the world of digital marketing and are wondering how to get started, it’s a great place to start. Even if you’re experienced, these platforms can still be a bit complex since you have to set up automated campaigns and monitor performance. That is why this blog post is here—to help you figure out if PPC is the right choice for your business.
Why Should You Try PPC Marketing?
So, you’ve decided that you want to try Pay-Per-Click (PPC) marketing, but why? What is it about this form of marketing that makes it so special? In this section, we will discuss the various reasons why you should try PPC marketing for your business.
The first and most obvious reason why you should try PPC marketing is because it’s effective. Just like any other type of marketing, you’ll want to choose your target audience and find the ones who are most likely to benefit from your product or service. With PPC marketing, you can target the right audience while avoiding the ones who aren’t interested in your product or service. You’ll also want to make sure you choose keywords that are relevant to your product and that your target audience is likely to use.
One of the great things about PPC marketing is that you can track conversions. When someone clicks on an ad and makes a purchase or fills out a form, you’ll know that they’ve visited your site because you can track their activity on your Google AdSense or Amazon Affiliate account. For example, if you sell jewelries on Amazon.com, when someone clicks on that blue “Visit Amazon” ad and makes a purchase, you’ll know that they’ve found your product page and that you’ve somehow persuaded them to make a purchase. While it is unlikely, it’s still possible that someone could make a purchase without even leaving the house if you sell housewares online, since you can always deliver the goods directly to their door. The fact that they’ve come to your site to make the purchase is what you’ll be able to track.
An important factor to consider when you’re deciding whether or not to use PPC marketing is the cost-effectiveness of the platform. As discussed above, PPC is a type of paid advertising, which means that you have to pay per click. When someone clicks on an ad and makes a purchase, the advertiser pays the service provider, which in turn pays you. So, you can imagine that paying for each click is a little more expensive than paying for a normal display ad. However, in many cases, this can be considerably less expensive than paying for costly ads on social media platforms like Facebook or Instagram. For example, if you choose to advertise on Amazon.com’s site, you’ll only need to pay per click, which amounts to a little over $2, while you’d need to spend at least $5 on a standard Facebook ad.
Another important consideration when choosing which type of marketing to use is your target audience. You’ll want to choose a platform that is proven to convert well with your target audience, which may mean that you have to limit your choice to a couple of options. However, it’s important to keep in mind that the more targeted the audience, the more effective the marketing will be. With PPC marketing, you can choose an ad platform that is proven to be effective with your target audience and that is optimized for conversions. You can also choose to advertise on social media platforms like Twitter or Instagram, but you have to be careful about who you choose to follow since many advertisers will follow you around the web if they think you’re a potential customer. When choosing a social media platform to advertise on, make sure that your target audience is also on the platform and that the audience is following your target accounts. This will help you find the most effective reach for your content.
Ease Of Use
One of the things that make these platforms so effective is that they are so easy to use. You don’t need to have a full understanding of the inner workings of search engine optimization (SEO) to use them effectively. All you need is an internet connection and a credit card to get started. After that, it’s simply a matter of following the prompts to set up your account and choose your keywords. While there are certainly more advanced features that some people may find interesting, the basic account set up is really all you need to get started.
This is important because SEO can be a tricky business, especially if you’re doing it yourself. If you’re looking for an easier way to market your products, consider trying out Pay-Per-Click (PPC) marketing, especially if your product is something that you know a lot about. For example, if you’re an expert knitter or have some other type of talent, use that to your advantage by creating custom-made pieces of art for businesses that are interested in purchasing from you. If you have a knack for design, try creating memes or funny videos to go along with your art.
Freedom Of Expression
One of the biggest perks of using PPC marketing is that you get to express yourself. This type of marketing is typically used for product advertisement, but it doesn’t necessarily have to be. You can use it for business blogging or vlogging if you’re feeling creative. Simply choose your target audience and decide what you’ll be advertising on the platform. You can use your freedom of expression to figurehead your campaign however you see fit, so long as you stay within the rules set out by the platform.
Last but not least, we have familiarity. Whenever you’re dealing with a new platform or new technology, it can be difficult to understand what you’re doing and how you’re doing it correctly. This is why it’s important to begin with a small test to see how the platform or tool works and how you can benefit from it. Familiarity is one of the main reasons why many people choose to try out PPC marketing—they know what they’re doing and how to use the platform effectively.