When you’re starting a business, the last thing you need is to spend your precious time and money on developing marketing strategies for a product that nobody wants or needs. As a new business owner, you’ve got enough on your plate already, and you certainly don’t need to be devising marketing plans for a piece of software or a food processor. So how does one become an online marketer? Through online marketing, of course!
Marketing to people who already know what you’re offering is extremely helpful, and there are numerous tools that can make this process much easier. If you’re looking to start an online marketing agency, you’ll need to develop a solid plan for how to effectively market to potential clients. Fortunately for you, we’re going to break down the different types of online marketing methods so that you can select which ones work best for your agency. Let’s get started.
Search Engine Optimization (SEO)
Probably the most popular form of online marketing, search engine optimization (SEO) helps to ensure that your website shows up on the first page of search results when someone performs a keyword search on a search engine (i.e., Google, Bing, etc.). If your website doesn’t show up on the first page of search results, you’re losing out on a potentially huge audience.
SEO is a form of internet marketing that helps to drive traffic to your website. When someone performs a search on a search engine, the website containing the most relevant content shows up on the first page of results. To take advantage of this, you’ll need to ensure that all of the content on your website is focused around a set of relevant keywords. You can enter these keywords in the Google Search bar, and a list of results will appear below it. From here, you can narrow your results to websites that fit what you’re looking for.
The most effective way of optimizing your website for the best possible search results is to work with an SEO expert. By applying the right strategies to your content, weblogs, and website, you’ll be able to move up the rankings and gain more traffic in the process.
Social Media Marketing (SMM)
If you’ve established yourself as an expert in your industry, you can use your social media accounts to reach a wider audience and encourage them to visit your website. The great thing about SMM is that you can target the right audience with your content and engage with them to drive more traffic to your site. This is a much more affordable option compared to other forms of online marketing, and it’s gaining a lot of popularity, especially amongst businesses with limited funds.
SMM can be used to target people based on their demographics (e.g., age, gender, etc.) or psychographics (e.g., interests, hobbies, etc.). You can use software like Hootsuite or Buffer to schedule your daily posts on different social media accounts and track the performance of each one. This way, you’ll know which platforms and which content are performing best and can adjust your strategy accordingly.
Still think that spam is a thing of the past? Think again! Although most people hate getting spam emails, these days they’re quite useful. Why? Because most people actually read them!
Thanks to the internet and email marketing, you can now target the right audience with your email campaigns and promote your products and services to them. Developing a strong relationship with your customers through email marketing is a great way to generate interest in your product and grow your business.
One of the biggest benefits of email marketing is the ability to track performance. You can set up email marketing software to send out automated emails on a regular basis (e.g., once a week, etc.). These emails will often contain helpful resources or discounts valid for a limited time only. By measuring the open rate and click-through rates of your email campaigns, you can easily identify the ones which performed best and use that content for future campaigns.
If you’re someone who wants to advertise your product or service in a way that will be viewed by the greatest number of people, you can use display advertising. The great thing about display advertising is that you can target your audience based on their demographics (e.g., gender, age, etc.) or psychographics (e.g., interests, hobbies, etc.). You can also measure the effectiveness of your display ads using online tools that connect you with users who have seen your ad.
The downside to display advertising is that you’re not exactly sure who you’re reaching. So, it’s quite possible that someone who gets the least bit of interest from your ad will be disturbed by it or even angry that they were tricked into viewing an ad for something they didn’t want. To combat this, you can either choose to keep your ad unobtrusive or measure the effectiveness of your strategy through A/B testing.
If you want to attract and retain potential customers, one of the best strategies is to provide them with useful information that they’ll find valuable. To do this, you can use various forms of content including articles, case studies, how-to guides, web logs, and podcasts.
The great thing about content marketing is that you’re not just limited to text. While most people think about content when referring to text, you can use various forms of media to reach your audience including images, videos, audio, and data visualizations.
Through content marketing, you can target your audience based on their demographics (e.g., age, gender, etc.) or psychographics (e.g., interests, hobbies, etc.). You can use different forms of content to attract users that share similar interests, and you can also choose to target users who are more likely to be receptive to your offers. This can be done through various strategies like providing valuable information, offering special deals or discounts, or establishing yourself as an expert in your industry.
Pay-Per-Click Advertising (PPC)
Last but not least, we have pay-per-click advertising. Similar to display advertising, pay-per-click advertising allows you to target the right audience with your content and promote your product or service to them. The great thing about pay-per-click advertising is that you don’t necessarily need to have a website to get started (which is great for those of us who don’t have the time to build one).
There are various ways of monetizing a PPC campaign. You can use Google AdWords to gain access to premium advertising placements or make money off of Amazon affiliate sales. To find out how effective PPC is, you can track your results through Google Analytics.
Where Do I Start?
If you’re looking for a one-stop-shop for all of your marketing needs, you can use Google Analytics to find the best approach for your agency. Through this platform, you can track your website’s performance, the effectiveness of your different strategies, and much more.
Even if you’re just getting started, you can use Google Analytics to test and learn. Don’t worry, we aren’t going to bombard you with information! Instead, we’re going to walk you through creating a Google Analytics account so that you can get started. Once you’ve done that, you can use the platform to track your website’s performance, the effectiveness of your strategies, and much more.
To create a Google Analytics account, visit this link. Once you’re on the page, simply click the Get Started button to continue.