The online marketplace has brought a new meaning to the term ‘vertical integration’. With hundreds of online marketplaces cropping up, it’s quite common to have all the pieces of a purchase funnel in one online location. This is great for convenience for consumers, but it presents unique challenges for businesses.

One example is marketing, where it used to be sufficient to have a web page with branded content aimed at generating website traffic. But with the advent of more sophisticated marketing tools, that’s no longer enough. Today, brands need to get more refined, targeting the right audience with the right content at the right time. This requires a more holistic approach, integrating online and offline marketing strategies.

The Rise of the Virtual Marketing Room

To meet these challenges, many brands have turned to what we call the ‘virtual marketing room’. This could be a standalone Slack workspace equipped with the necessary software or a team room in a remote office space. While there’s nothing wrong with having a desk or a table in the office, for some brands, the appeal is in having a dedicated space where they can escape from the bustle of the office and work in peace.

In the past, physical marketing rooms were common. Real estate companies would have a physical room (often in the form of a boardroom) where they’d conduct business meetings. But with the rise of the virtual marketing room, there’s no need for bulky furniture. This dedicated space can be implemented using a combination of desktop virtualization and online collaboration tools.

Why Should You Move To The Cloud For Marketing?

One of the major benefits of moving to the cloud is that it allows you to have portability and scalability. To put it simply, you can take your marketing room with you wherever you go.

If you work remotely, then you can have a marketing room wherever you choose. When you move to the cloud, you no longer need to rely on physical servers and racks. This makes it much easier to scale up or down as needed. Plus, you can avoid the complexity of managing multiple devices (whether that’s laptop, tablet, or mobile phone) loaded with different operating systems (e.g., iOS, Android, etc.).

The Benefits of Working In The Cloud For Marketing

Apart from having a dedicated space, the other major benefit of moving to the cloud is that it makes scaling much easier. If you try to run a marketing campaign on a shoestring budget, then chances are you’ve seen the benefits of working in the cloud. It helps to have a team of researchers, copywriters, and data analysts working in parallel. Rather than having to wait for one person to finish what the others are doing, you can always tap another brain to take on a new task. This is great for those who manage multiple projects, as it minimizes the time required to switch gears and stay organized.

How To Get Started In OVM Online Vertrieb Marketing GmbH

Now that you have an idea of what kind of businesses are benefiting from working in the cloud, let’s get into the nuts and bolts of how to get started. Before you begin, make sure that you have the following: