With the ever-changing world of technology, small businesses have been forced to adapt and change with it. In today’s world, keeping up with the latest trends is more important than ever before, especially when it comes to digital marketing and online marketing. Being able to maintain a steady growth rate and stay profitable are two areas that can be greatly improved through the implementation of new technologies and platforms.

Luckily, keeping up with new technology isn’t as difficult as it might seem. With just a few tools and a little know-how, you can be on your way to increased productivity and success as a business.

1. Salesforce Marketing Cloud

One of the most important tools to have if you’re looking to grow your business is a quality Salesforce Marketing Cloud account. This cloud-based tool provides you with everything you need to manage and analyze your marketing campaigns, from creating landing pages and analyzing traffic, to segmenting and targeting customers based on their behavior.

Marketing Cloud is integrated with Salesforce, providing you with a wealth of information on your customers, allowing you to personalize their experience and increase your revenue.

2. HubSpot

Next on our list is HubSpot. Similar to Salesforce, HubSpot provides you with the tools necessary to track and analyze marketing data, as well as engage with your customers via email, social media, and text messaging.

Where Salesforce is more focused on lead generation, HubSpot is focused on engaging with existing leads and customers, providing you with the tools to do just that. Furthermore, HubSpot integrates with various platforms and applications, making the process of marketing much simpler.

3. MailChimp

Next up is MailChimp. Like HubSpot, MailChimp provides you with the tools necessary to engage with your customers via email, social media, and text messaging. In addition, since the company is focused on email marketing, they provide a variety of tools and integrations that can increase your ROI.

MailChimp is probably one of the most popular email marketing services available, with around 500 million active users. It is also one of the few that offer a free version, making it easy for even the smallest business to get started.

4. Marketing automation platform

Our next piece of software is a marketing automation platform. Automation is important to have if you want to improve the efficiency and effectiveness of your marketing efforts. It can take a lot of manual labor to keep up with email marketing campaigns, social media posts, and other digital marketing activities. By setting up a marketing automation platform, you can integrate all of these tasks and make sure they’re all carried out at the same time, so you can focus on what’s important to you.

You’ll find a variety of marketing automation tools on the market, each with its own set of features and functionality. Some of the more popular ones include HubSpot, Marketo, and SAP Hybris.

5. Google Analytics

And finally, we have Google Analytics. You don’t need an introduction to Google Analytics, as this popular tool is almost certainly already integrated into your business’ website. Its popularity likely comes from the fact that it’s an essential part of Google’s marketing platform, as well as other platforms like HubSpot.

Google Analytics provides you with detailed information on your website’s traffic, as well as the behavior of your website’s visitors. This information can be used to make informed decisions on your marketing strategy and to track the success of your efforts. In terms of functionality, Google Analytics provides you with several analytical tools, including the ability to segment your audience and track their behavior.

Wrapping Up

These five tools will not only assist you in your online marketing efforts but can also be used for other business functions, like sales. By having a single source of truth for customers, leads, and transactions, you can ensure that your entire organization is working from the same place.

Small businesses across all industries are realizing the importance of digital marketing and online marketing, and they’re taking note. Keeping up with the latest technology and implementing new tools and platforms can help you improve your marketing efforts and growth rate.