It is quite a common trend that many businesses, large and small, have shifted their focus to the online world, particularly with the growth of the internet and its many platforms like social media.
However, just because many businesses have moved to the online world, it does not mean that they will all succeed there. In fact, a lot can go wrong if you do not put in the right amount of effort.
For those who have a business based in Ottawa, it can be quite frustrating to have a website that does not seem to attract any customers. After all, you are probably already competing with many other local businesses, some of whom probably have more money than you and have been able to hire top-notch marketers.
So how can you make sure that your Ottawa website stands out from the crowd? Here are some useful tips to help you along the way.
Hire A Top-Notch Web Designer
One of the first and foremost things that you need to do if you want to succeed in making your website stand out in the crowd is to hire a good web designer. A good web designer will be able to take your ideas and put them on paper, so that you can see a finished product that meets your standards. Web designers can also help you come up with a unique and memorable logo for your website. A good logo will be able to represent your company in the best possible way.
Use The Right Hosting
Another thing that you need to ensure is that you use the right hosting for your website. This will ultimately determine how well your website functions on the internet and whether or not people are able to reach it. A good hosting provider will be able to give you a special discount if you are hosting your website on their servers. You should only consider reputable hosting providers, as there are many scammers out there who will try to trick you into paying for services that you do not need. A good hosting provider will also offer you 24/7 support, so if you have any problems at all, they will be able to help you out. The more you use the service, the cheaper it will become.
Install A Good Cache
Another thing that you need to ensure is that you install a good caching service for your website. A good cache will help reduce the number of times that your website is downloaded from the internet, as it will speed up the process. There are many good caching services out there, so it is quite a daunting task to choose which one to use. To help you make the right decision, consider these things:
- How many daily visitors do you have?
- How much data do you expect to grow?
- Do you need it for search engine optimisation (SEO)?
- Is it mobile-friendly?
- How many affiliates do you have?
- Do you need to integrate with other platforms (like social media)?
Make Sure Your Website Is Mobile-Friendly
Another thing that you need to ensure is that your website is mobile-friendly. In today’s world, a lot of people are searching for online purchases using their mobile phones, as many big retail brands have recognized. If your website is not mobile-friendly, you are likely to lose out on a lot of business. To fix this, you need to consider making your site responsive, as this will allow your customers to browse your website on the go. You should also consider whether or not you need a mobile phone number, as having one can be very useful. For instance, you may want to allow customers to text you for information, or to receive special offers. Having a mobile phone number can also be useful for search engine optimization (SEO), as it helps Google determine what content is most relevant to your website.
Make Sure That Your Website Is Setup Correctly
Another thing that you need to ensure is that your website is setup correctly. Internet browsers (like Chrome, Firefox and Edge) have become quite intelligent, and will often detect mistakes that you make while setting up a website. For instance, if you use the wrong encoding for your website’s pages, these browsers will not be able to display the pages correctly. Browsers will try to guess at the encoding, and if they get it wrong, you will end up with weird symbols and jumbled text. To avoid this, make sure that you input the right encoding (such as utf-8) and try not to make any unnecessary changes to your website’s code. If you use a content management system (CMS) to create and update content on your website, then try to avoid making unnecessary changes to the core code. In the event that you do have to make changes, be sure to back up your site first so that you can restore it to its original state if something goes wrong. In case you are wondering, an encoding error can also result in broken buttons and links, as well as unexpected browser behavior.
Avoid Illegal Activities
Another thing that you need to avoid is illegal activities while on your website. You should not be doing anything on your site that you are not allowed to do, as this could lead to you being sued. In case you are wondering, most states’ laws prohibit the sale of marijuana and other drugs, as well as gambling. Some states, like New York, also forbid the sale of all alcoholic beverages. If you are not from one of these states, then you should not be engaging in any of those activities on your site. This is also why you should not use any scripts or programs that engage in automatic trading, or download and use software that allows you to place bets on sports games. In case you are wondering, back in 2017 the U.S. government charged one of the biggest online piracy rings in history. The members of the ring were charged with multiple crimes, including conspiracy to commit racketeering, copyright infringement and wire fraud. The leader of the ring was sentenced to 25 years in prison and slapped with a $600 million fine. According to the U.S. Department of Justice, the site was used to make money through a combination of deceptive practices and copyright infringement. The members of the site allegedly conspired to sell counterfeit goods and commit fraud by removing revenue generating ads with adware, which were placed on the site by the advertiser. They also used “framing” techniques to show different types of fake news headlines to different people depending on their online persona.
Use The Right Keywords
When a person searches for something on Google, the first thing that the search engine checks for is the keywords. If you want to appear in the search results for certain keywords, then you need to make sure that your website contains those keywords somewhere in the text. For example, if your website is about astronomy and you search for “+astronomy”, then your website will appear in the search results because astronomy is a keyword that the search engine looks for. When someone types in a search term, the search engine will often interpret a series of letters or numbers (known as a “wildcard”) following a “+” sign as a sort of word salad. For example, if someone searches for “art”, your website could show up in the search results because “art” is a keyword and a wildcard following a “+” sign. Make sure that you do not use any of these types of search phrases in your website’s content, as this could result in your site being flagged by Google as “spam”.
Use The Right Tags
When someone decides to click on a result from a search engine, they usually expect to land on a page that is rich in quality content. To achieve this, you need to use “tags”, which are little keywords or words that appear between the brackets  on a web page’s content. For example, the html tag defines the structure of the web page’s content, while the title tag provides you with additional information about the page (i.e., what it is called). The body tag is where you put all the words and content that you have, so make sure that this is a very descriptive and long piece of text. When someone clicks on a tag, they usually expect to see content that is relevant to what they are looking for. To achieve this, you need to make sure that your tags are relevant to the content that you are posting. For example, if you have a blog post about astronomy and you tagged that blog post with the keywords astronomy and planets, then someone who searches for either of these keywords will arrive at your blog post about astronomy.