10 Online Giving Marketing Tools for Nonprofits

1. MyNonprofit.org

If you’re looking to raise money for your organization through online fundraising, you’ve probably heard of and maybe even tried MyNonprofit.org. If not, it’s time to learn about one of the most popular online donation platforms because let’s be honest, at some point in our lives, we’ve all been there. You want to help a good cause, but you don’t want to spend too much money. I mean, you’re already donating your money to a good cause, but you want to do more. That’s where MyNonprofit.org comes in. With one click on the link on their website, you can create a donation page for your charity.

2. GoFundMe

If you’re not familiar, GoFundMe is one of the most popular websites that allows individuals, families, and businesses to raise money for any cause. The platform was built on the concept of crowdfunding, which allows individuals to pool their money together to finance something they believe in. While it was originally created as a way to help people in need, it has evolved to become so much more than that.

GoFundMe is a great place for nonprofits to raise money for big-ticket items such as computers, medical equipment, and even traveling expenses for specialized research. You can set a funding goal, which is what you hope to attain, and once that’s been reached, donors can choose to either continue contributing or move on to the next campaign. At the end of the day, you’re not only raising money for a good cause, but you’re also building a database of potential supporters who have shown an interest in what you’re doing.

3. Razoo

If you’re looking for a one-stop-shop for creating an online fundraising page, then you’ve probably tried and tested out Razoo.com. This company was built on the idea that while some companies exist to simply help you find a job, they can also help you find the perfect gift for someone. And by saying someone, I mean a specific person or persons you’re trying to buy a present for.

One of the things that make Razoo so special is that they integrate with dozens of platforms, including Facebook, LinkedIn, and Google, to allow you to easily raise money for your organization. You can use their tools to create a fully functional page in no time at all. And if you’re looking for a low-cost option, they offer a free version that allows you to set up a simple donation page that will connect to your email marketing platforms.

4. JustGiving

If you’d like to keep things short and sweet, JustGiving.com is arguably one of the most popular online fundraising platforms simply because it’s so easy to use. After creating a free account, all you need to do is upload a photo of yourself or a member of your staff, and you’re done.

There are no deadlines to meet, no complex forms to fill out, and no strings attached. All you need to do is put in the time for people to learn about your organization and decide to support it. JustGiving also offers a social media component to their platform, which you can use to increase engagement with current and potential supporters. Ultimately, people want to feel like they’re helping a good cause, and if you’ve ever used JustGiving, you know that’s precisely what you’ll get.

5. GoLeon

If you’re looking to gain support from influential people in your industry, then you’ve probably tried and tested out GoLeon.com. This site was designed to help people find the perfect present for someone they love, which is a task that can be a lot more stressful than you’d think. Once you create a user account, you’ll see a list of famous faces from your industry. Tapping on any of these faces will load a page with suggestions for presents.

GoLeon also provides you with a QR code, which is a black and white barcode that allows you to connect directly to a webpage. These codes can be scanned with a smartphone camera for simple online purchases or found on business cards and printed flyers for more in-depth research on your potential supporters.

6. Volcanoes

This one’s for the tech-savvy among you. If you’ve ever shopped for a laptop, then you’ve most likely visited a store or seen a product popup that was owned and operated by the wonderful people at Volcanoes.com. If not, you’re about to discover a website that allows you to browse and order highly specialized electronics and gadgets with the push of a button. Or at least that’s what the folks at Volcanoes PR would have you believe.

The idea behind Volcanoes is simple: help customers find the products they need, and in return, make a small commission. But it’s a simple idea that provides customers with highly personalized recommendations, along with a steady stream of traffic and engagement that allows you to build and grow your organization. For instance, the owner of a robotics company could use Volcanoes to find the perfect gift for a techie friend. Or a nonprofit could use it to find the best electronic gear for their cause.

7. Causes

If you’d like to keep things light-hearted, then try out Causes.com. This is one of the most popular nonprofit crowdfunding sites, and it’s simple to see why. It was built on a foundation of honesty and transparency, and it shows in its advertising and commercial-free approach to fundraising. It wasn’t designed to make money, it was created to fund AIDS research, and in recent years, it has evolved to become a one-stop-shop for finding the best cause-related products and gear.

Once you create an account, you’ll see a homepage that’s packed with helpful information. For example, you can browse through the various crowdfunding campaigns, looking for the one that’s right for you. Or, you can filter your search by setting a cause to fundraise for.

8. DonorPerfect

If you’re looking to create a one-stop-shop for finding the best online donation platform, then you’ve probably tried out DonorPerfect.com at some point in your search. DonorPerfect is another crowdfunding site, but it’s much more than that. Not only can you use their services to find a way to raise money for your organization, but you can also take advantage of their A/B testing platform to see which online fundraising methods are working and which ones need improvement. They test variations of their webpages to see which one drives the most donations.

Even better, DonorPerfect provides a free trial so you can fully test their A/B platform, along with dozens of other tools that allow you to track the progress of your fundraising campaign. Essentially, DonorPerfect is a one-stop-shop for any nonprofit that wants to fund raise online.

9. YouCaring

Last but not least, we have YouCaring.com. As the name implies, this site was created to allow users to “caring for” or “care about” something. In this case, it’s the environment. Once you create an account, all you need to do is set up a profile for your non-profit and begin caring for the planet. YouCaring allows you to generate a buzz and gain support for your organization simply by “caring” about what they do.

The good folks at YouCaring also integrate with WordPress to provide you with a fully functioning blog that you can use to engage with your audience and provide them with content about your cause. Plus, they’ve got a special link to share on social media, which provides your audience with a simple click-to-donate option.

With these marketing tools, you can build a network of potential supporters that are highly motivated and able to provide you with quick finances that you can put toward your organization. I mean, who doesn’t love a present that’s already been thought of, wrapped and waiting to be opened?