The OSPG Group is a consulting firm focused on marketing and digital strategy. We work with companies of all sizes to enhance their marketing performance and drive more revenue.
We provide comprehensive, end-to-end solutions that address each stage of the customer lifecycle, from marketing research and strategy to tactical execution and measureable results.
The team at OSPG has over 100 years of combined experience in marketing and strategy, and we’re excited to share our expertise and drive value for your business.
Become An Expert In Email Marketing
If you’re looking to master email marketing and grow your influence in the market, then look no further. We have collected 18 expert tips that will help you become an email marketing and performance marketing genius.
Get inspired by studying the industry’s top communicators, and then put their techniques to use in your next marketing campaign.
Craft The Perfect Pitch
You’ll want to stand out from the crowd with an irresistible offer. But to do that, you’ll need to know exactly what your customer wants without being forced to ask. We’ve compiled some of the best copywriting tips from experts around the world to help you craft the perfect pitch for your next campaign.
Writing a pitch that is too similar to the rest will make it easy for the reader to yawn and move on to something more interesting. Conversely, a pitch that is too original may turn off potential customers who are wary of being ripped off. Finding the right middle ground is critical to creating engaging content that will compel readers to click on your pitch and discover more about your product or service.
Understand The Power Of Personalization
If you want to nail the perfect market and convert your prospects into paying customers, then you’ll need to individualize your approach based on previous behavior.
Take a look at retailers like Amazon, who consistently surprise their customers with personalized offers and discounts based on previous purchases. With automated emails and personalized digital ads, your messaging will be highly relevant and likely to inspire action.
Dont Forget About Retinetics
As we’ve established, personalization is critical to engaging potential customers, but it doesn’t end there. Once they’re on your site, you can engage them with content that is relevant and interesting to them as individuals. This is called retinetics.
Building a reputation for providing high-quality content online takes time, and you’ll need to make sure that your articles, podcasts, and videos are of a high enough quality to convince potential customers that you’re a trustworthy consultant.
Make Sure You Include Calls To Action
A/B testing different CTAs (Calls To Actions) allows you to optimize your conversion rates and make the most out of your marketing efforts. You can test which buttons or phrases work best to convince people to take a certain action, whether that’s signing up for an email newsletter, submitting a form, or purchasing a product. There are also entire sections of website that you can optimize for specific actions, like filling out a form, or subscribing to a mailing list.
These days, the conventional “click here to buy” is becoming a bit obsolete. People are accustomed to seeing these kinds of calls to actions embedded in a fun little meme or a joke. When done well, humor can be used to grab a reader’s attention and provoke them to take action. Even if your product isn’t really funny, there are plenty of marketing memes and GIFs that you can use to get the job done.
Avoid Shortsighted Thinking
Marketers are a suspicious bunch, and when one trick doesn’t work, we tend to immediately jump to the next. It’s a common problem, and the best way to avoid it is by continually testing and optimising campaigns to see what delivers the best results. Once you’ve found that sweet spot, you can rest assured that your campaigns are as efficient as they can be and won’t need constant tweaking. Unless, of course, you decide to test a new variation.
Short-sighted thinking can lead to us missing out on huge opportunities to grow and succeed. When you’re thinking about your marketing strategy for the next few months, ask yourself questions like:
- How am I going to grow my email list?
- Which platform should I use to grow my audience?
- What content do I need to create to attract potential customers?
- How many leads do I need to generate before I can call this campaign a success?
- How much money can I reasonably expect to make from this effort?
- What is my end goal?
The answers to these questions will form the basis of your next marketing plan and strategy. Don’t be afraid to ask for help if you need it. A good marketer will always be happy to lend a hand and give advice on how to improve your strategy and increase your conversions.
Follow The Money
Last but not least, we have the absolute most crucial marketing tip: follow the money. This piece of advice comes from an article in the Harvard Business Review by Darren Rowse. The idea is fairly simple: once you get a sense of which channels are working (and which ones are not), you can begin to narrow down the fields of suspects until you find the one that is generating the most revenue. From there, you can work your way back to the source of the problem and fix it.
The first step is to set a small budget and stick to it. Remember: it’s only going to be as good as you make it. You don’t need a $5,000 marketing budget to create a great blog post that will go viral. Likewise, you don’t need expensive tools or software to be able to analyze your email marketing efforts. Once you’ve found the problem channel, you can begin to look into individualized solutions that will help you optimize your revenue. That is what we call progress.