Are you ready to market to Orlando, Florida, community? If so, then read on!
Overview Of The Area
Orlando is often referred to as the “Center of the Universe” because it is the place where Disney World, Universal Studios, and dozens of other theme parks converge. It is also home to numerous water parks, shopping centers, and golf courses. If you’re looking to expand your business to a new area, then Orlando is the place to be. More than 600,000 people live in the greater Orlando area, and more than 1.7 million people visit the area each year. If you’re looking to attract customers from Orlando, then you need to learn about the local market conditions and figureheads.
The Shopping Malls
With over 200 million annual visitors, the Orlando area is home to a large number of tourists each year. This is great news for your product or service since more people means more potential customers. One of the best places for tourists and locals to purchase snacks, drinks, souvenirs, and other everyday items is the Mall. There are 13 different shopping malls in Orlando, with a total of nearly 500 stores and restaurants. In 2018, the U.S. Census Bureau reported that there were 101.2 million total shopping visits in the U.S. In comparison, there were 71.2 million retail shopping visits in Florida, and there were 22.4 million retail shopping visits in Orlando.
The Restaurants
If you’re searching for restaurants in Orlando, then your best bet is to check out the local listings on websites like yelp.com or google reviews. This way, you can ensure that you order from a high-quality restaurant that will satisfy both your taste buds and wallet.
Orlando is home to some of the best restaurants in the country. From fast food chains like Chicken Charlie’s and Ponderosa Café and Steak House to high-end restaurants like Nobu Japanese Steak House and Blue Box Grill, there are plenty of choice for every palate. If you’re searching for restaurants in downtown Orlando, then be sure to check out these top 20 restaurants listed on tripadvisor.
Additionally, there are hundreds of independent restaurants throughout Orlando that you can try out if you’re worried about missing the best deal. You should try to avoid these “mom and pop” restaurants since they usually don’t have a wide selection of food options, and there isn’t any guarantee that what you’ll get is what you order. Instead, search for restaurants that are known for their signature dishes, as these usually are the most popular menu items at those places. This way, you’ll be sure to find something that you like.
The Attraction Parks
If you’re a fan of movies and television shows like The Amazing Race and Big Brother, then you know that contestants in those shows often have to compete in a series of task-oriented contests to win the grand prize. For the contestants, the tasks are usually designed to test their wits and resourcefulness while keeping them entertained. If you want to add a little bit of entertainment value to your marketing activities in Orlando, then you can use the same basic concept but with a twist.
The three major attractions in Orlando are Disney World, Universal Studios, and the Kennedy Space Center. If you want to target visitors from the greater Orlando area, then these are the places you need to be focusing on. There are also numerous minor attractions scattered throughout the area, including museums and zoos. If possible, try to schedule your visits to coincide with the times when there are less people around. This will give you the best chance of having a unique experience without any distractions.
The Local Culture
In addition to the above, the culture of Orlando is worth noting. If you’re new to the area, then it might be hard to know what to expect. On one hand, you have the warm, welcoming attitude that the locals have towards outsiders and visitors. On the other hand, you have the more reserved nature of the residents, which can make them a little less inviting. The latter can be a good thing if you’re actually looking to do business with them, but it might be a cultural difference that you need to get used to.
Shopping
As noted above, the local malls in Orlando are great locations for selling your wares. Even if you don’t have a physical location there, you can still use online marketplaces such as Amazon to sell your products. The important thing is to find a location that will give you the best chance of being able to make sales.
If your product relates to the area in some way, then take a look at the Fashion malls in Orlando for some great places to display your wares. If you need some inspiration, then you can also check out a few good malls across the country that you can purchase from.
Downtown Disney
If you’re actually going to be in Disney World, then why not stay downtown? You’ll have easy access to all the attractions, and once you’re done playing, you can walk to the monorail station for a train ride back to wherever you’re staying. If you’re in the mood for a diner, then you can check out Blue Box Grill or Ponderosa Café and Steakhouse. If you’re looking for a more upscale atmosphere, then Nobu Japanese Steakhouse, Avanti, and Zoë Solearn are great options for dinner (though you’ll have to make reservations in advance if you want to get a table at Avanti or Zoë Solearn).
If you’re a business owner or manager and looking to expand your market, then consider exploring the greater Orlando area for possible locations. With over 500,000 inhabitants, there is plenty of potential for your business to grow.