How to Utilize Oregon State University’s Online Marketing Programs

An important aspect of any business is its marketing budget. Typically, companies allocate more money to marketing than to any other department because marketing efforts can have the biggest impact on the company’s bottom line. The marketing budget can vary from a few million to several billion U.S. dollars, and in smaller companies, it can often be difficult to justify the cost. For these reasons, many companies are moving to more sustainable and cost-effective marketing methods, such as online marketing.

In fact, according to HubSpot Blogs research, 78% of executives in large companies plan on increasing their overall marketing investments in 2020, with 17% planning on increasing their budgets and 61% planning on utilizing new platforms. Furthermore, only 12% of marketing executives in the survey said they’re not using any new platforms compared to 39% who said their organization is migrating to at least some form of digital marketing.

Whether you’re a startup or already have a large company, it’s important to understand the value of online marketing and how you can utilize Oregon State’s online marketing programs to their full potential. Here are some tips on how to do that.

Attracting, Retention, And Awareness

The value of any marketing program is largely determined by how effectively the program is able to attract, retain, and activate customers and potential customers. When businesses migrate to digital marketing, they often forget about the importance of these three factors and how difficult it can be to measure them. However, it’s important to remember that any business, regardless of the size, has these customers.

According to HubSpot Blogs research, 40% of executives in large companies plan on utilizing new digital marketing platforms in 2020, with 13% planning on increasing their budgets and 27% planning on utilizing new methods. It seems as though organizations are realizing the power of digital marketing and the benefits it brings.

If you’re thinking about allocating funds to a new marketing platform in 2020, it’s important to consider the purpose of the investment. In most cases, companies are investing in new marketing platforms to better understand their customers and to improve their marketing effectiveness.

In order to do that, they need to know more about their target audience. One way to do that is through engagement metrics, which track the effectiveness of a marketing campaign. These metrics can be difficult to track and require a bit of an investment, but it’s an essential part of any marketing plan.

Plan Your Content Strategy

The content strategy of a business is often determined by the objectives and marketing goals of the organization. For example, if the goal of the organization is to increase brand awareness and attract new customers, it might create content to that end.

However, this content strategy should be tied to an overall marketing strategy and plan. If the content is merely to attract new customers with no additional goals in mind, it might be a waste of time and content resources. Additionally, tying the content strategy to financial goals can also be effective in driving additional investment into the organization.

Developing and executing a proper content strategy is difficult and requires a lot of planning and research. It might be a good idea to contact a content strategist from an agency or in-house marketing department to help you develop and implement a content strategy that will effectively meet your organization’s objectives. The cost of a content strategist might be marginal, but the benefits of implementing a sound strategy will be well worth it.

Dollar Cost Averaging

Dollar cost averaging is a smart economic move that can be used to reduce the cost of investing in a traditional stock market. Essentially, dollar cost averaging allows you to purchase equities at a discounted price. For example, if you invest $5,000 in a stock market fund that pays out 3% daily, you’ll end up investing $20,000 over the course of a year (60 days * 3% daily = $20,000).

By taking advantage of these low prices, you’ll be able to purchase more stocks than you would have been able to afford individually. Since the purchase price of the stocks is relatively low, you’ll be able to generate a decent amount of cash flow over the long term. This is a brilliant tool for serious investors who want to get into the stock market but don’t want to incur the high costs that usually come with traditional investments.

Dollar cost averaging is a useful concept for investors who want to get into the stock market but lack the capital. By taking advantage of low prices, you’ll be able to purchase more stocks that you would have been able to afford individually. Since the purchase price of the stocks is relatively low, you’ll be able to generate a decent amount of cash flow over the long term. This is a brilliant tool for serious investors who want to get into the stock market but don’t want to incur the high costs that usually come with traditional investments.

Use Scarcity

When you have a limited number of units available for purchase, it can be a smart move to raise your prices. This is because people are more likely to buy what they perceive as scarce resources. For example, if you’re selling lacquer paints, it might be a good idea to raise your prices since lacquer paints are relatively scarce and in high demand. This scenario would drive more people to your booth at the art show and allow you to make more money.

Similarly, if you’re raising prices on a product that is in high demand, people will be more likely to purchase it since they’ll believe it’s more valuable. If you have an item that is scarce, it might be a good idea to jack up your prices since people will be competing for it and value it more. This is why marketers often say that your customers are your best advertising. When you have a limited number of units available for purchase, it can be a smart move to raise your prices. This is because people are more likely to buy what they perceive as scarce resources. For example, if you’re selling lacquer paints, it might be a good idea to raise your prices since lacquer paints are relatively scarce and in high demand. This scenario would drive more people to your booth at the art show and allow you to make more money.

Marketing is a critical aspect of any business, and when it comes to attracting potential customers, online marketing can be an effective and affordable method of reaching your audience. With smart pricing and by taking advantage of some of the lesser-known tools available to marketers, you can maximize the return on investment of your marketing efforts and make the most out of Oregon State’s online marketing programs.