Open Source Automation Software for Online Marketing – Is It Right for You?

If you’re looking for open source software for online marketing, then consider reviewing our list of the top free and paid open source automation tools available today.

We reviewed each product and assessed their major features to determine which products suit your needs. We’ll introduce you to the features and functionalities that make these tools so special, and help you make the right decision.

Top 7 Open Source Online Marketing Automation Tools

The growth of affiliate marketing and content marketing has opened the door for a whole new set of tools that help marketers automate the process of delivering value to customers.

When it comes to marketing automation, Open Source software has taken over the market, especially the free market. And it’s not hard to see why. Most open source solutions provide a free tier, which is perfect for smaller businesses and brands who lack the budget to purchase expensive software packages.

With so many alternatives available, how can you make the right choice? Let’s take a look at some of the top open source systems available today.

1. Marketing Server

One of the first companies to pioneer the open source market for automated marketing was Blue Planet Software, with their popular Marketing Server. This is a comprehensive tool that covers every aspect of marketing automation, including email marketing, website conversion, and mobile marketing.

What sets this product apart from others is the huge collection of integrations¬†it offers. You can integrate the Marketing Server with virtually any other platform or software you may use. If you’re looking to automate your email marketing, you can integrate with major email platforms like Mailchimp, or handle your email campaigns manually.

The software offers a free version, as well as a paid enterprise version which provides greater flexibility.

2. Active Campaign

If you’re looking for a free product that can handle lead generation, conversion and nurturing for your online store, then check out Active Campaign. Like the Marketing Server, Active Campaign is a comprehensive marketing automation solution with a focus on e-commerce.

This product is designed for merchants who want to take their online marketing efforts further by converting leads into customers. Active Campaign provides all the usual features you’d find in a typical automated marketing platform, including email marketing, website conversion tracking, and mobile marketing.

What makes this product stand out is its unique approach to lead generation. Instead of depending on a traditional funnel, where your leads are directed towards a sales-ready prospect, Active Campaign focuses on attracting visitors to a specified location on your website. This is called a web funnel, and it’s proven to significantly raise your conversion rates.

The platform supports marketing automation, which lets you design personalized email messages that are triggered based on a visitor’s activity on your site.

3. Marketo

Marketo is the leading online market research and marketing automation software company. In February 2021, they were valued at around $11.9 billion.

Marketo’s software helps businesses work smarter by automating marketing processes and allowing marketers to gain accurate insight into consumer behavior.

This SaaS based solution is designed to help marketers make better, data-driven decisions. It provides integrated marketing functions like email marketing, social media, and landing page optimization, as well as tracking software for web analytics, which help you gauge the effectiveness of your campaigns.

One of the distinguishing features of Marketo is its integrations. The platform is fully integrated with other critical marketing systems, like Salesforce and Google Sheets. This means you can gain quick access to important data in one place.

4. HubSpot

If you’re looking for a tool that can help you bring your email marketing efforts into the digital age, then check out HubSpot Marketing. The HubSpot Marketing team states that their software “is trusted by leading businesses around the world to help them gain a competitive advantage through customer insight, loyalty and growth.”

This product is built on top of the popular HubSpot platform, which provides a CRM, marketing automation, and marketing analytics in one place. Like many others on our list, HubSpot Marketing provides a free version for individuals and small businesses, and a paid enterprise version for larger organizations.

One of the distinguishing features of HubSpot Marketing is how the platform customizes content for individual users. If you’ve ever worked with a marketing automation platform, then you’ll know that creating content for unique users is a pain point that often leads to manual overrides and errors. HubSpot takes all the pain out of content creation by personalizing it according to a user’s behavior. This means that the content is more likely to be relevant, and less likely to be flagged for moderation.

This type of personalization is only available to paid enterprise customers of HubSpot.

5. Marketing Automation Powered by HubSpot

Webinarly, Squarespace, and HubSpot are a group of companies who partner to bring you Marketing Automation Powered by HubSpot.

What sets this product apart from others is that it provides a marketing automation platform that’s integrated with your HubSpot account. This product is designed for marketers who want to fully automate their marketing processes from email campaigns to website conversion, and even mobile marketing. If you’re looking for a tool that provides a one-stop-shop for marketing automation, then this product is for you.

6. Eloquent

Finally, we have Eloquent. On the surface, Eloquent provides a simple landing page builder, but what makes this product unique is how the software helps you optimize the appearance of your landing pages. Eloquent combines a landing page builder with a pixel-perfect duplicate tool, that allows you to quickly create and test variations of your page.

The landing page builder provides a quick and easy way to create a landing page without any coding experience, while the pixel-perfect tool helps you make minor adjustments to your page’s design in real-time, without having to make massive changes that affect the performance of your page.

If you’re looking for a quick and easy way to create and test different variations of a landing page, then Eloquent is for you. The product allows for manual or automatic tests, so you can choose how you want to use it.

7. Campaigner

Last but not least, we have Campaigner. Similar to HubSpot, this platform provides a complete marketing automation solution that’s integrated with other critical systems like marketing and sales management software, as well as Google Analytics. What makes Campaigner unique is that it offers an in-house developed smart engine that tailors content to a visitor’s needs, interests, and industry.

The distinguishing features of the Campaigner platform include its simple yet sophisticated dashboard, which provides you with insights into the performance of your marketing campaigns.

The smart engine of this platform is what sets it apart from others. It uses artificial intelligence to learn from each interaction a user has with your content, and provides content that’s most relevant to that user based on their profile and previous interactions. For example, if you’re selling car insurance, and a user has recently viewed, then they’re probably interested in learning more about car repairs.

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