If you’re reading this, I assume you’re either an online marketer or someone who’s considering becoming one.
You’ve probably heard the expression ‘Content is King.’ It’s pretty popular and for good reason.
The message is clear – if you want to succeed in digital marketing, you need to build and grow your own content bank.
Creating valuable and interesting content that draws in, and retains, potential customers and shoppers is the key to success.
If you’re looking to write marketing content specifically for online publication, then there are a few things you need to keep in mind.
Know Your Audience
Before you dive into content creation, it’s essential to understand your audience.
You may think you know what kind of content the people living in your hometown want to read, but take into consideration the demographics, psychographics and digital behaviour of those you wish to reach.
For example, if you’re targeting a male audience, you might want to build a blog around dating tips or advice for men. Or, if you’re aiming at Gen Z, you might want to create a multimedia content marketing strategy that includes both written and visual content.
Knowing your audience will help you decide what kinds of content to produce and where to publish it. It will also allow you to craft content that is suitable for different platforms and devices.
Find Your Voice
Once you know your audience, you can find your voice.
This is easier said than done, but it’s essential to find the right tone of voice for your content, whether you’re writing an email campaign or a marketing blog post.
Your voice is the combination of your language, word choice and style. It’s what makes you, you, and helps your content come alive.
You don’t have to be a natural born writer or have any experience to be able to write marketing content. Even if you decide to use the services of a professional content marketer, you’ll still need to find your voice and build up your confidence as a content creator.
Make It Easy
If you want to attract and retain customers, make it easy for them to understand and navigate your website or blog.
The simpler and more straightforward your language and navigation, the more likely people are to stay on your site, read your content and, hopefully, make a purchase or sign up for a free trial.
If your site is difficult to navigate or the language is daunting or too technical, you’re losing out on potential customers. Make sure you work on eliminating any disjunction or confusion your site and content may cause. If you’re looking for a complete ecommerce package, consider using a tool like Shopify to launch your online store.
Keep things simple and straightforward.
Stand out from the crowd with an innovative approach to content marketing.
If you’re applying for the position of content marketer, your boss doesn’t care if you have experience or not. What they want to see is that you can think outside of the box and come up with new and interesting ways to approach content marketing.
If you can dream it, you can build it. Once you have your own website or blog, you can design and plan your content strategically, using different platforms and engaging with your audience in new and interesting ways.
In the end, if you want to be a successful online marketer, you need to produce and promote content that is relevant, valuable and, sometimes, unique. Luckily, the internet makes it easier for you to find people with shared interests and passions. With a little initiative and imagination, you can find your voice, and with it, create content that is right for your audience.