Your customers are everywhere! They’re on social media platforms like Twitter and Instagram, they’re visiting your website, and they’re even reading your emails! To capture the attention of as many potential customers as possible, you need to be doing everything you can online. That includes creating a website that’s visually appealing and easy to navigate, setting up shop on social media platforms, and utilizing email marketing for promoting your brand and getting the word out about your products.

Fortunately, with a little bit of effort, you can have an entire online presence that attracts potential customers and drives them to action.

Create A Website That Delights

When you set up your website, you want to ensure that it’s a sleek, user-friendly experience that draws in potential customers and keeps them coming back for more. If you’re looking for a place to sell your products, you need a functional website that’s easy to navigate and has all the necessary tools to help your customers find what they are looking for. Additionally, you want to make sure that the content on your site is relevant and interesting so that your visitors stay engaged and come back for more.

The layout of your website is also crucial. When someone visits your website for the first time, they’ll probably see a massive list of blog posts in their browser. Instead of having a dense chunk of text, you could utilize the services of a quality website designer to create a more streamlined and sleek look. If you have a clear brand voice and design aesthetic, you’ll be able to put the finishing touches on your site and have it match up perfectly with your branding.

Get On Social Media

Just because you have a website doesn’t mean that you should limit yourself to just creating content for your site. You should take advantage of the many social platforms that exist and ensure that you’re posting at least once a day. When someone visits your website, they’ll most likely be motivated to visit your social media platforms to see what you’re up to. When you post regularly, exciting content, and engage with your followers, you’ll be able to grow your audience and potential customers.

To get started, create a Twitter account and start following relevant businesses and individuals in your space. Once you have a few hundred followers, look into setting up a Facebook page for your business. You can even use the same username for both platforms if you’d like (but make sure you use a different profile photo).

Email Marketing

Getting customers to join your email list is one of the most effective ways to spread the word about your business and grow your audience. You can even set up automated emails to send out to your list on a weekly basis to keep people engaged and interested in what you have to say.

It’s well established that people love their email lists. A 2017 HubSpot study found that 87% of respondents either “like” or “use” email marketing tools. What’s more, 72% of respondents said that email is the best way to keep customers coming back for more. That’s a lot of people who want to hear from you! If you’re looking for ways to grow your audience and want to capture the attention of potential customers, email marketing is a great place to start.

Choosing a single platform to build your subscriber list is highly recommended. Having a platform that’s been around for years like MailChimp, with over twelve million users, means that you can scale your list quickly and effectively. Plus, with their sophisticated segmentation and targeting features, you can ensure that you’re sending out relevant content to the right audience.

The Importance Of SEO

Also known as Search Engine Optimization or just plain old SEO, getting your website to show up on the search results when someone enters a specific keyword or search term into a search engine is extremely important. If you’re not showing up on page one of the search results, you’re losing out on a lot of potential customers.

SEO covers a variety of tactics to promote your website and ensure that you appear organically when someone searches for your products or services. This includes things like getting backlinks (inbound links that point back to your site) from other websites, setting up a blog for your website, and creating content that is both relevant and interesting. Doing any of these things can help you get more traffic from organic searches on search engines like Google and Bing.