With the explosion of platforms like YouTube and Instagram, content creators are constantly looking for ways to find an audience and make money from home. While advertising and sponsorships are still effective ways to promote products and services, they’re not the only ways. Creating engaging content and connecting with potential customers through social media is a great way to promote your product or service without having to spend lots of money on pricey advertisements. Here are six online viral marketing techniques that you can use to gain credibility with potential customers and grow your business.
1. Create compelling content
One of the first things people will notice about your content is the quality and value of what you put out there. The average person is exposed to thousands of pieces of content every day, whether it’s on YouTube, Instagram, or other social media sites. If you want them to notice you and your content platform, make sure you’re offering value and quality that will keep them coming back for more.
The great thing about content is that it is very easy to replicate. Since people are constantly looking for ways to produce content quickly and easily, you have the opportunity to create content on a regular basis and spread it across social media platforms for the perfect low price of free.
If you want to gain credibility with potential customers, make sure that you are putting out quality content on a consistent basis. The more you put out, the more people will want to come back for more. When people come back for more, it shows that you are providing good value and that you are trustworthy. It also demonstrates that you are a source of information that they can trust, so you can establish yourself as an expert in your field.
2. Build a community
To create an engaged community, you will need to put in the work to establish trust and credibility. Whether you’re a YouTuber, Instagrammer, or WordPress Blogger, you can start by simply engaging with your audience on social media. You can start by simply engaging with your audience on social media. When you engage with your audience, you are building a relationship and creating credibility with your potential customers.
Once you have established yourself as an expert in your field, you can start to engage with your audience through social media and YouTube videos in a more formal way. For example, you can host webinars or create online courses where you can teach people about your products or services. The key to creating a successful community is to make sure that you are giving something valuable in return for their investment of time and attention. They are coming to you because you have something useful to say, and you can encourage them to continue to come back for more by demonstrating that you know what you’re talking about and that you can help them to achieve their goals.
3. Use hashtags
When you begin to use hashtags on your Instagram posts, you will see a small number of hashtags at the top of the feed, but as you continue to use them, the number of hashtags you see will increase. If you want your Instagram posts to appear in organic search results on the platform, you will need to use the right hashtags to gain exposure. When you use the right hashtags for the right reasons, you will see your content appear in organic search results and gain credibility with potential customers.
Choosing the right hashtags is important, and you should avoid using popular hashtags that everyone else is using or creating hashtag challenges where you see people using multiple hashtags to try and gain more traction or interest. Instead, find niche hashtags that are relevant to your industry and content, and use them to draw in audiences that are interested in your area of expertise.
4. Post frequently
When you begin to post frequently on your Instagram account, you will begin to gain a large audience who has come to expect new content from your account on a regular basis. When you post frequently, it shows that you are consistent in your approach and that you are committed to continually creating useful information for your audience. The more you post, the more people will want to come back for more.
To establish yourself as an authoritative voice in your industry, you can begin to post on a regular basis to show that you have something new and useful to say. If you want to create more engaging content, begin by looking at what others are posting and thinking about what you can add to the conversation. Look at how others are engaging with their audience and consider how you can grow and develop your own unique voice to share with the world.
5. Use keywords
To ensure that your content shows up in the right place when someone searches for content related to your niche, you should include keywords in your content. If you’re writing an article about SEO techniques, you might include the keywords “SEO,” “search engine optimization,” “on-page optimization,” and “off-page optimization.” When someone searches for these keywords, your article will appear at the top of the search results.
This is important for anyone who wants to do online marketing and be found when someone searches for related content. You can use free tools like Google Keyword Planner to find the right keywords for your content. If you want to choose your own keywords or find keywords that have high search volumes, you can use tools like Google Keyword Tool or SEMrush to find the right keywords.
6. Integrate with other platforms
The more you can integrate your content and platforms, the more you can connect with your audience, establish yourself as an expert in your field, and generate leads and sales. To find the best results from your efforts, you should work with multiple platforms whenever possible. The more you can integrate your content and platforms, the more you can connect with your audience, establish yourself as an expert in your field, and generate leads and sales. To find the best results from your efforts, you should work with multiple platforms whenever possible.
You can begin by simply integrating your Instagram account with your email list so that your email subscribers can see your content on their mobile device. If you have a sizable audience on Instagram, you can also integrate your Twitter account so that your content appears in your followers’ news feeds whenever they engage with your tweets.
From there, you can continue to integrate your content across other platforms. If you have a sizable audience on Twitter, you can begin to use the platform to drive traffic to your website or blog. To attract and retain quality leads and customers, you can create blog posts and trainings to build credibility and encourage people to engage with your content.
The great thing about these techniques is that they are free and they only require you to focus on creating quality content that is interesting and helpful to your audience. With the right content and tools, you can successfully use these techniques to grow your business and establish yourself as an expert in your industry.