What Is the Best Online Video Marketing Solution for Your Business?

Do you have a webcam, an iPhone, or an Android device? Have you ever thought about using them to conduct business online? If so, you might be wondering what is the best online video marketing solution for your business.

We’ve all heard of video marketing, and many of us might even be a part of its success. But, did you know that approximately 50% of consumers learn to love brands and products through videos? Nowadays, videos can encourage up to 138% more conversions than regular website content alone. That’s a big advantage of video marketing!

To get the most out of video marketing for your business, you need to find a tool that can help you capture and engage your audience. Fortunately, there are several options available to you, each with their perks. So let’s dive into the best online video marketing solution for your business.

Wondering Which To Choose?

When choosing an online video marketing solution, you must decide whether you want a free or a paid option. The choice is entirely up to you, but usually, businesses will opt for the paid version since it offers more features.

If you decide that you’d like to go the free route, then you might be tempted to opt for the simple YouTube platform. However, if your objective is brand exposure and the generation of leads, then you should opt for a paid platform that can offer the functionality and analytics tools to get the most out of your video marketing effort.

Now that you know the differences between the two platforms, let’s delve into which one is the best for your business.

YouTube For Small Businesses

If your business’ existing budget allows you to opt for the free version of YouTube, then you might be tempted to use this platform to host your video marketing content. After all, the video sharer is incredibly easy to use and has an abundance of free tools and resources available to create, edit, and share your content with the world.

While YouTube is an extremely popular video hosting platform, it’s definitely not the only option out there. If you search for “online video marketing solution” on Google, you’ll receive over 150 million results. Simply click on one of the highlighted links, and you’ll be able to learn more about the other options available.

From a business perspective, we recommend choosing a paid option since this way you’ll be able to access all the functionality and benefits that the premium version has to offer. Some of the bonuses you’ll get include advanced analytics, custom playlists, and advanced customizations.

Using the YouTube platform to market your business won’t be complicated, and if you’re tech-savvy or have a background in technology, then you might be able to figure out the intricacies of video uploads and performance optimzations on your own. However, if you’re not tech-savvy or have no background in technology, then we recommend contacting a customer support agent for assistance since YouTube isn’t known to be the most customer-friendly platform in the world.

Vimeo For Those Who Want To Be More Traditional

While YouTube is the king when it comes to video sharing, Vimeo was built with a different purpose in mind. That is to say, while YouTube is geared towards providing a content sharing platform with all the necessary tools and resources to generate interest and leads, Vimeo wants to bring back the art of storytelling. And what’s more, it wants to do so by strictly following the rules and guidelines of traditional journalism.

Based on that, Vimeo is a video hosting platform with all the functionality of a conventional news site. To get the most out of this platform, you’ll need to decide which type of video posting you want to do; human interest stories or educational or informational videos.

For human interest stories, Vimeo offers an array of in-house produced short-form videos that can be used to tell a story through a combination of text, audio, and video clips. To tell a full-fledged human interest story, you’ll need to use one of their templates. With templates, you can make a professional-looking video with the text, pictures, and video clips you need to tell your story.

For those who want to provide instructional or informational videos, Vimeo also has a wealth of video tutorials and how-to guides available. These videos can be used to teach others or provide helpful information about a certain topic. For instance, if you’re a fashion-related business and you want to educate your audience about the different types of scarves available in the market, you can produce a tutorial video to teach others how to choose the right scarf for different occasions or how to style different types of scarves.

Unlike YouTube, Vimeo doesn’t just provide a platform for video sharing. Instead, it allows its users to engage with other content creators through a comment section that’s commonly found at the end of each video. Additionally, it offers other types of content including blogs, slideshows, and polls to engage with its audience. Once you have your blog set up on Vimeo, you can even use a free tool to get people to subscribe to it via email.

Final Takeaway

While there’s no one-size-fits-all approach to video marketing, we recommend that if you’re looking for an easy-to-use and inexpensive solution, then go with YouTube. However, if you want to get the most out of your video marketing efforts and establish yourself as an authoritative voice in your industry, then go with Vimeo.