This session will teach you the ins and outs of video marketing in today’s ever-changing digital world.
You will learn the best practices for video marketing from digital marketing experts, including recommended platforms, the latest video marketing tools, and the best strategies for success.
Why Video Marketing?
As a marketer, manager, or business owner, you’re surely aware that the internet has changed the game. Today, more people are finding information online and through mobile phones than through traditional marketing such as magazine and newspaper ads. This shift has created new marketing challenges, but also new opportunities.
The most obvious opportunity is video marketing. While traditional forms of advertising can be effective, they require the interaction of the ad audience. With video, your ads can become passive audience members, who simply consume your marketing messages.
Another advantage of video marketing is that it offers cross-platform reach. Users can access your content on any device, including desktop computers, tablets, and cell phones.
What Will You Learn?
In this training, you will learn the following:
- The Best Platforms for Video Marketing
- Video Marketing Tools to Help You Get Started
- How to Plan a Successful Video Marketing Strategy
- Video Marketing Tutorials
- How to Measure the Success of Your Video Marketing Campaign
- Video Trends and Analysis That Will Help You Stay Ahead of the Game
- Video Marketing Case Studies
Who This Book Is For
This book is for marketers, business owners, and managers who want to enter or already are in the video marketing industry and want to know what’s next.
If you’re just getting started with video or you feel like you’ve been in the game for a while and want to stay ahead of the trends, this book is for you.
Video isn’t going anywhere, but technology is progressing which creates new challenges and opportunities. This book will help you take advantage of the growing trend and teach you the latest methods to market on YouTube and other platforms.
This online video marketing seminar is an overview of the role of video in today’s marketing landscape and how to use it effectively for marketing purposes. More and more people are turning to the internet for news, weather updates, product reviews, and other information. Watching video content is now an accepted way to get information online, so it makes sense to leverage this trend and integrate video into your marketing strategy.
This course will teach you the basics of video marketing, including how to get started, record a video, and post it to social media platforms like YouTube. Furthermore, you will learn the benefits of video marketing and how to use this valuable tool to grow your business.
Table of Contents
Below you will find a table of contents for the book. Simply click on the table of contents to jump to the section you’re interested in.
Chapter 1: Introduction To Video Marketing
In today’s world, everyone has access to a camera and video editing software such as TikTok to help them create videos quickly and easily.
With the rise of online video, it’s essential to have a strategy in place to take advantage of this new environment and the many benefits it brings. Online video allows you to reach audiences that would otherwise never reach your typical customer. You can create videos to explain the purpose of your product or service, demonstrate features, and show how others benefit from using your product or service. Additionally, you can use videos to provide useful tips and tricks for your audience. Finally, you can use video to establish or bolster your brand identity.
Chapter 2: Platforms For Video Marketing
One of the first things you’ll need to do to get started with video is determine which platforms you’ll use. There are several options to consider, including YouTube, Facebook, and TikTok. Each platform may have its advantages and disadvantages, so you want to make sure you choose the right tool for your specific needs.
YouTube is the largest video hosting platform with billions of monthly active users. It’s also a great choice for marketers because it allows for easy content creation and sharing. If you already have a YouTube account, you can get access to all the tools you need to launch your video marketing campaign. Plus, you can use YouTube Analytics to track the success of your campaign and see what content is performing the best.
Chapter 3: Record A Video
The next step in the process is to record a video. For some businesses, simply saying the word video makes them cringe because of previous bad experience with poorly produced videos. But if you avoid the pitfalls, video can be an extremely useful tool. When recording your video, make sure you have everything you need to capture the message you want to get across. Additionally, you may want to do some research into the best locations to shoot video footage for the kind of content you’re creating. If you’re looking for a place with a lot of foot traffic, you can find small businesses that are willing to lease out their premises for you to film your video.
Chapter 4: Post-Production
Once you have a video, the next step is to edit it and add some music and voice-over. The video editor is an essential part of the filmmaking process, and it’s similar to a TV news editor in that you’re taking videos as they come in and cutting them together into an organized form. When it comes to editing videos for marketing purposes, you want to make sure you have several different versions to choose from. This way, you can find a version that’s best suited for various platforms and be certain people who’ve watched your video remember how to find your content again if they so desire.
Chapter 5: Upload To YouTube
Once you’ve finished cutting your videos and adding relevant music and sound effects, the next step is to upload your video to YouTube. Getting your content onto YouTube can be a daunting task, especially if you’re just starting out. But as soon as you have your first few videos uploaded, you’ll have the opportunity to connect with millions of potential customers through a simple and convenient platform.
Chapter 6: Use The Right Metrics
Now that you have your video content posted to YouTube, you need to start measuring the results of your efforts. Like any form of marketing, video marketing is all about measuring results and seeing which strategies work best for your business.
The first step is to look at the demographics of your audience. Where are they coming from and what platforms do they prefer? Knowing these basic details will help you tailor your strategy and determine the most effective tactics for your situation.
Chapter 7: Measure The Impact Of Your Video Campaign
Every marketer’s dream is to launch a video marketing campaign and see instant results. But that’s not always the case. Sometimes you need to look at a number of consecutive videos to really see an impact. To prepare for the success of your video marketing campaign, you need to set some measurable goals and track the results of your efforts regularly.
The basic details you need to track include:
- Payout (how much did you spend on ads and what are the earnings from these ads?)
- Engagement (how much did you engage with your audience on social media platforms like Twitter and Facebook?)
Chapter 8: Find Your Niche
If you’re looking to become a successful video marketer in the near future, it’s important to find your niche. Just because you can film a video doesn’t mean you should. You need to find a topic that you can talk about with authority or a platform that will allow you to educate your audience on key topics.
For example, if you’re specialized in social media, you can create videos explaining the benefits of social media for various businesses.
This way, you can become an expert in your industry rather than just a filmmaker who happens to have some knowledge about the subject. When searching for a niche, make sure you’re not competing with large businesses who may have more money to spend on marketing. Instead, look for smaller niche companies who may not be able to afford an in-house video marketing team.