In 2018, more than 2.9 billion people used online video platforms like YouTube to discover what they want. Thanks to social media and search, consumers can find videos on any subject matter quickly and easily, which means video content is often less expensive to produce than other types of content, like text articles or pictures.
Why should you consider video as part of your online marketing strategy? Videos allow you to connect with your intended audience more effectively than text-based media ever could. In addition, video content is more likely to be shared on social platforms like YouTube and Instagram. Finally, if you’re not already using video in your marketing efforts, why not?
Video Content Advantage
Unlike text-based content, which is easy to copy and distribute online, video content is much more difficult to duplicate. This is especially beneficial for business owners, as it means they can keep their expensive marketing materials (like infographics, webinars, and white papers) and not have to worry about their content being stolen and posted online without their permission.
With video content, you’re not only restricting your audience, but you’re also limiting how many times the content can be viewed. While each view is relatively easy to get, engagement with your audience is much more difficult. If someone sees your video once, they may not be inclined to return to your site or follow you on social media, even if you have wonderful content. However, if your video content is unique and offers value, you may actually establish yourself as an expert in your industry and gain credibility with your followers.
Video Consumption Trends
In the near future, people will spend more time watching videos than reading articles or viewing pictures. Why? Videos are easy and fun to consume. You don’t have to listen to someone reading out loud, you can just watch the entire video from start to finish.
In addition, people love learning new things, and many seek online video content out because they want to better understand an idea or concept. Once they’ve found that video content on a particular topic is valuable, they will often search for more videos relating to that subject matter.
Video Functionality On Mobile
The days of shoving text content into a small space on a phone are over. Thanks to advancements in mobile technology, people now have large screens that fit easily into their palms. As a result, videos can be more effectively viewed on smaller devices. When a video is displayed on a mobile device, each second counts. If you want your video to be effective, you must ensure it contains interesting information and is of a high quality.
Let’s say you’re a business owner and you want to establish yourself as an expert in your industry. You’ve decided to create a video blog, and you’ve found a fascinating topic that you think will make for a great video blog post. You’ve also found a talented filmmaker who happens to live in your area and agrees to produce the video for you. Finally, you’ve found a niche community of experts online who enjoy discussing your chosen topic and who may enjoy your video blog.
What happens now? You simply have to decide on a title for your video blog post, outline the topic you’ll cover, and then write a short outline for the blog post. Once you’ve done that, you can contact your filmmaker to set up a time to sit down and watch the video together. Once you’ve watched the video, you can write a short outline for the blog post and go through it with your filmmaker to make sure everything fits nicely. Then, when you’re both satisfied with the results, you can publish your video blog post and start promoting it on social media platforms like Twitter and Facebook.
While video content can be a fantastic addition to your marketing efforts, you must ensure you do it right. As with any other type of marketing content, you should consider how you will measure the success of your video strategy. In this case, you want to look at video views, likes, and shares to determine how effective your strategy is and whether or not you should continue down this path.