The Ultimate Guide to the Best Books on Online Video Marketing

If you are looking to take your video marketing knowledge to the next level then read on. We have pulled together a list of the best books on the subject. From beginner to advanced, you are bound to find something that will help you in your quest for video success.

Keep reading for more on each book.

Beginner’s Guide to Online Video Marketing

This book is for those looking to enter the world of online video marketing, whether you are a seasoned pro or just starting out. It will introduce you to the basics such as video copy, thumbnails, and meta descriptions. You will also learn about web video, mobile video, and viral videos from a practical point of view.

The guide starts at the very beginning and walks you through the entire process of creating a professional looking video from concept to completion. Along the way, you will learn how to avoid the most common pitfalls that newbies often fall into. You will also discover an easy and free tool that will streamline the entire process for you.

Search Engine Optimization For Dummies

The first step to making your video stand out is to optimize your video for the major search engines. In this book, you will learn the ins and outs of search engine optimization (SEO) from a simple to follow guide. You will learn how to use easy-to-understand language when dealing with SEO and video while avoiding technical terms and confusing jargon.

This book is for beginners who are looking to enter the world of SEO. Whether you are a webmaster looking for tips on improving your small business website’s SEO or an individual looking to create a marketing video for your product, this book will teach you the basics of SEO. You will learn how to get the most out of your existing website and apply the same logic to your video content.

SEMrush For Dummies

After you have optimized your videos for search engines, the next step is to create audience segments that will help you determine who your video content is best suited for. A popular method of dividing audiences is through search engine marketing (SEM).

Creating segments is incredibly easy thanks to the power of SEMrush. With SEMrush, you can conduct market research (also known as divide testing), find the top keywords for your products, and generate massive keyword lists to easily find the right video content for your target audience. You can even compare keywords to see how many people are searching for each term versus how many videos exist that are ranked for that keyword.

SEMrush also offers a free plan that allows you to test the service with limited data. If you are looking for a tool to easily find and follow keywords then SEMrush is a must-read. You can read more about it here.

YouTube For Dummies

Creating video content for the Internet is easy. All you need is a smartphone, a laptop, or a desktop computer to record your video and a fast Internet connection to upload your videos to YouTube. 

But creating a marketing video for YouTube can be tricky. If you want to create an effective video for YouTube, you must first consider the platform’s algorithms. In this book, you will discover tips and tricks on creating an impactful video for YouTube. You will learn how to engage and interest your audience so they want to learn more about your product or service. You will also learn how to position your keywords effectively so your videos can be found by relevant audiences.

More and more people are turning to YouTube as a source of information and entertainment. According to HubSpot Blogs research, 89% of consumers have searched for something on YouTube, and 75% of those searches were video-related. In fact, video is growing faster than search as a whole, doubling in size from 2016 to 2018.

Making Video In 2022

If you are looking to take your video marketing knowledge to the next level then check out this book. You will learn powerful strategies for producing compelling video content for commercial and business use. You will learn how to incorporate the skills you have learned so far into a complete video production process. This book will also help you avoid the numerous pitfalls that come with amateur video production.

If you are new to video or looking to take your video content to the next level then this book is for you. With the right guidance, you are sure to succeed in your endeavor.