Online Video Marketing Blogs: What Do They Offer?

If you’re looking for video marketing blogs, you’ve likely already considered the major players in the industry, like YouTube, Metacafe, and Veer. However, there are several other prominent platforms where you can find video content, often associated with brands and companies looking to build a following, gain credibility, or simply make fun, interesting videos to entertain their audience.

Here, we’ll examine a few of these lesser-known video blogging platforms, along with why they’re worth considering for your next video project.


Founded in 2011, Revver is a video on demand network that makes it easy for viewers to discover, consume, and share videos. The platform offers a rich, content-stocked library of more than 500,000 titles, available to stream on demand. With the addition of on-demand titles, Revver is now the largest video on demand network worldwide.

According to the company, Revver attracts a worldwide audience of 150 million monthly active users, making it a reputable choice for online video marketers. With that kind of reach, it’s little wonder that brands and businesses choose to take advantage of Revver’s vast library of content.


Founded in 2012, Blik is another video blogging platform with a sizable audience, currently claiming to have more than 50 million monthly active users. Like Revver, Blik’s goal is to make watching videos easy, convenient, and enjoyable. To that end, the platform curates a carefully selected library of videos from leading content creators, focusing on travel, food, lifestyle, fashion, and business.

Notably, one of the major draws of Blik is that it’s ad-free. While some other video platforms charge content creators to avoid ads or have limited ad spaces, Blik gives you complete control over your content, attracting creators, bloggers, and vloggers from all over the world. And because it’s completely free, you have no reason not to try it.


If you’re looking for a free video hosting platform, you’ve probably already considered DailyMotion. The popular video sharing site was founded in 2005 and is currently available in more than 200 countries. Because the video hosting platform is completely free, you have no reason not to give it a try.

You can create a free account on DailyMotion and start uploading videos, which can then be shared to the general public or with specific communities, such as creators, designers, musicians, sports fans, and so on.


Last but not least, we have TikTok, the popular social media platform, most well-know for its quirky, entertaining videos centered around popular culture, food, and lifestyle.

The video platform was founded in 2011 and currently operates in more than 200 countries. In 2019 alone, TikTok was the third most downloaded app, second only to Google Maps and Facebook.

The popularity of TikTok is undeniable, with over a billion active monthly users, often referred to as ‘the Netflix for kids’. While TikTok can be a valuable tool for vloggers, bloggers, and content creators, it’s a little more difficult to monetize on the platform. That being said, you can use various online tools, like Google Adsense, to create and sustain a revenue stream on your blog or website.

Why Should You Blog On One Of These Platforms?

It’s no secret that the video blogging scene is growing, attracting a significant audience, along with several prominent platforms, including YouTube, Facebook, and Instagram. In 2020, the industry grew by 18% compared to 2019, according to HubSpot.

While the video blogging platforms above, particularly YouTube and Facebook, have gained a significant audience, they’re not the only game in town. Other platforms, like TikTok, have risen in popularity, attracting a global audience, while still others, like Revver, have built their reputation, attracting creators, bloggers, and vloggers from all over the world.

If you’re looking for a video hosting platform, why should you choose one of these? Here, we’ll discuss a number of factors, including the fact that these are reputable, trusted platforms for video content, which can increase your reach, as well as provide you with several opportunities to grow your audience, along with your brand’s presence in retail, entertainment, and more.

Increased Reach

One of the most significant advantages of blogging on these platforms is the increased reach it provides. Not only does the average user spend more time on these platforms compared to other social media sites, but they’re also more likely to engage with content, sharing, commenting, and engaging with other users. This is significant because when users engage with your content, whether it’s through a blog post or a video, you’re bound to see a positive impact.

Monetization Options

Another appealing factor of these platforms is their monetization options. Most of these platforms, including YouTube, Instagram, and Metacafe, allow users to earn money through affiliate marketing, with some offering additional revenue opportunities, like Google Adsense.

This can be a significant factor in building a sustainable revenue stream for your content. While the option to make money from YouTube and Instagram is quite limited, Metacafe and Revver allow content creators to monetize their content, significantly increasing the potential for revenue generation.

Various Opportunities To Grow

What if we told you there was a way to grow your business, attract prospective customers, and establish your credibility with the public, all without spending a dime? That’s what makes these platforms so appealing – they provide you with several opportunities to build your brand, attract customers, and establish yourself as an expert in your industry.

To prove our point, let’s examine the case of Troy, a brand strategist, entrepreneur, and author, who decided to blog on a number of these platforms, including TikTok, where he uses the platform’s character, BoJack Horseman, to help spread his blog posts, attracting an enormous audience, along with a significant amount of engagement, on the platform:

Troy’s Blog On These Platforms

Troy’s been blogging for a while on his own site,, along with LinkedIn, where he uses his personal profile to connect with prospects and customers. However, he’s grown dissatisfied with his own blogging efforts, feeling that they don’t generate enough revenue to support his lifestyle and business.

To tackle this issue, along with increasing his own business’ revenues, Troy began experimenting with video blogging, using platforms like YouTube, where he uses his personal profile to find his niche, and then built his following, before eventually branching out to other platforms, like Google Hangouts, to host live chats and Q&As with his viewers.

Troy recognized that there were significant benefits to video blogging, along with the fact that many of the platforms, like Google Hangouts and YouTube, offer several features, like live chats, that allow him to interact with, and possibly add value to, his audience. This, in turn, can increase the amount of value that his audience receives from his content, leading to increased growth and monetization opportunities.

Here’s a breakdown of how Troy uses these platforms to grow his business and, more importantly, educate his audience about his expertise in digital marketing, customer experience, and brand strategy.

Troy On TikTok

TikTok is, as we mentioned, one of the most popular platforms, currently attracting a staggering amount of users, often referred to as ‘the Netflix for kids’. With that kind of audience, it’s little wonder why brands and businesses choose to take advantage of what TikTok has to offer.

TikTok is a great choice for video bloggers because, as we discussed, it offers several features, like live chats and a character, BoJack Horseman, that you can use to engage with and add value to your audience. Bojack Horseman, the titular character of Bojack Horseman: The Animated Series, is, in fact, a video blogging star, gaining him a considerable audience, along with several prominent platforms, including TikTok, where he uses his unique brand of humor to comment on, and teach about, current events, pop culture, and the internet.

Here’s a breakdown of how you can use the Bojack Horseman character, along with several other unique, funny characters, to educate your viewers and increase your reach on this video blogging platform, which, in turn, can lead to increased revenues, along with more engaged and loyal audiences.