Did you know that more than half of all Americans use social media platforms? Probably not, but it’s true. According to a study from the Pew Research Center, 55% of Americans use social media platforms like Twitter, Facebook, and Instagram—and 49% of those use them daily.

These numbers should come as no surprise. After all, social media has rapidly become an integral part of everyone’s everyday lives. From teens using TikTok to adults using Instagram and Facebook to stay connected with friends and family, social media has truly changed the way we interact and communicate.

For those who use social media regularly, it’s imperative to have a strong presence there. After all, while we may not physically leave the house much anymore, our social media footprint still defines us. If you’re looking to establish a digital presence through social media, then it’s time to consider an online university marketing degree.

What exactly is online university marketing? Simply put, it’s using online platforms to spread awareness about your university or college, raise funds, engage with potential students, and much more.

Why Should You Get An Online University Marketing Degree?

The best part about an online university marketing degree is that you don’t need to be in any sort of physical facility to earn it. Thanks to the ever-evolving world of technology, you can complete most of your studies online. While some of your assignments may require a little more physical presence (e.g., attending campus interviews or events), the vast majority of your studies can and should be carried out from home. This may be one of the reasons why more than half of all employers now prefer to hire digital nomads over traditional campus hires.

What’s more is that with the majority of your studies being online, you have the flexibility to study whenever and wherever you want. This may be especially advantageous for those who already have demanding schedules as a result of their day jobs. Finally, with the majority of your studies being online, you can gain much faster and potentially more efficient certification compared to if you had to attend physical classrooms and sit in lectures all day long. It’s all about the efficiency and time-saving benefits of online learning.

In light of all these perks, it’s easy to see why so many people are opting to pursue an online university marketing degree. If this sounds like something that might be of interest, then read on.

What Will You Study?

Depending on your interests, you will study a variety of topics relating to marketing and communications. This could include everything from marketing analytics to social media marketing. You’re really only limited by your own interests. If you don’t have any particular niche, then you can study general marketing to better understand the industry and how to operate within it. While it may be tempting to study the topics that you’re most interested in, it’s best to study what your admissions tutor thinks you’ll be most beneficial to in the real world. This is especially important if you don’t have an academic background, as your admissions tutor will have to assess your skills and how you relate to the subject matter before they can determine what will be the best route for you to follow.

How Is Social Media Involved?

If you’re not entirely sure what social media is, then consider yourself lucky. Most people aren’t even aware that their day-to-day lives exist solely within this virtual realm. For those who use social media, it’s important to understand how this platform works and how you can utilize it effectively for your benefit. While every social media network is a little bit different, the general premise behind all of them is the same – to connect people with shared interests.

As a digital nomad, it may be difficult to keep track of all the various platforms you might use to communicate with potential customers and clients. To save you the effort and to keep things simple, social media platforms make it easy for users to connect, share, and communicate with one another. These virtual spaces are all about convenience – if you can complete your daily tasks there easily and quickly, then there’s no reason not to use it.

If you’re an online university marketing student, then you’ll likely be familiar with at least some of the key players in the formative stages of your studies. You’ll learn about the different types of marketing campaigns available to you and how to plan and implement them.

To start off, you’ll encounter social media platforms like Twitter, Instagram, and Facebook. It’s important to know how to use these platforms effectively to get the most out of them. This way, you can engage with potential customers and create a positive impression that will eventually lead to greater brand recognition and growth. As you continue your studies and gain more experience, you’ll discover more platforms, including YouTube, Snapchat, and Blogger, that you can utilize for marketing purposes. It’s never a bad idea to be familiar with a wide range of marketing tools and platforms, especially since many jobs now require employees to have knowledge of multiple platforms.

The Major Differentiators Between An Online University Marketing Degree And Traditional One

While the primary purpose of an online university is to provide you with a quality education, there are several differentiators between an online university marketing degree and a traditional one. First, the time it takes to complete your studies. It typically takes less time to complete an online university marketing degree than a traditional one. Additionally, you’ll be able to access most of your studies from home, which means you can work when you want and be available to study when necessary. Finally, the flexibility of your studies is often greater in an online university. While most traditional universities offer some sort of flexibility with regards to when you can attend classes and what classes you can take, the majority of your studies in an online university will be conducted online. This can make a notable difference in your overall timetable and provide you with more freedom regarding your studies.

As a result, many students report that their overall experience as a result of their studies is much better at an online university. Additionally, you’ll likely encounter fewer, if any, problems while pursuing your studies. Overall, more and more people are discovering the benefits of an online university, and why shouldn’t they? With so many perks that an online university provides, there’s no reason not to pursue this form of education.

If you’re interested in an online university marketing degree, then consider the perks that come with it. You’ll have the opportunity to create your own schedule, which is much more flexible than a regular nine-to-five job. Additionally, you’ll be able to keep your daily tasks relatively simple, which can help you maximize your productivity and minimize the amount of stress that you experience. Most importantly, you’ll be able to study from anywhere you want, which means you can take advantage of whatever opportunities present themselves. An online university degree may be the right choice for you.