The way we learn changed dramatically in the last decade. Students are now learning online and actively using technology to research, engage with, and collaborate with practitioners from all sectors.
This trend has benefited students immensely, allowing them to access incredible learning opportunities from the convenience of their homes. However, this convenience comes with a marketing challenge – how do I reach those students?
If you’re an instructor in an online learning course, how do you get the attention of potential students? What do you do when you’ve got thousands of students, all eager to learn, but you’ve only got a few seats in your classroom?
What can you do to get the attention of prospective students in your online tutoring course?
Here are 5 tips to get you started.
1. Create an entertaining course material.
If you’ve ever taken an online class, you’ll know that many students fall asleep during lectures. To keep your audience engaged, you need to provide them with interesting content that’ll keep them engaged and motivated to learn. But how do you provide them with material that’ll make them excited about your course?
One way is to create entertaining content. If you need inspiration, look to YouTube. Millions of people watch videos to find the content that’ll keep them interested in a topic or teaching method. Use this to your advantage – create a series of short, fun, educational videos that’ll draw in your audience and make them want to learn more. Think of ways you can make learning more fun for your students. Can you incorporate games or activities into your course that’ll make the learning experience interesting?
2. Establish yourself as an expert.
To be successful in any industry, you need to be able to recognize your expertise. There are many opportunities for instructors in an online learning course to establish themselves as subject matter experts. When you’re teaching a course on online marketing, for example, you can pull material from the latest research papers on the topic. Or for a chemistry course, you can offer up your insights on the structure of molecules and how they interact.
Establishing yourself as an expert doesn’t mean you have to be the best at everything. It just means that you’re an expert in your chosen area and know more about it than your audience does.
3. Use your existing social media platforms.
Creating an entertaining video is great, but don’t forget about the millions of people who use social media platforms like YouTube to watch videos and engage with content creators. If you’ve got a blog or a social media account, use these platforms to establish yourself as an expert in your field and to provide your audience with useful information.
Blogs are a great place to establish your expertise. Not only will your existing and potential students have access to your material, but you can also establish yourself as an expert in the field with your material. And although it isn’t always the case, a lot of experts, including Ed Tech Leaders, have published blogs on the topics they’ve taught. When you establish yourself as an expert in a blog post, you give your audience confidence that you’re an expert in your area and that your content will be valuable.
On social media platforms, you can take advantage of your audience’s interests to establish yourself as an expert. For example, if you’re teaching an online marketing course and your audience is heavily engaged with social media, it might be a good idea to post regularly on topics related to marketing.
4. Build a community.
When you have an engaged audience, you can use your blog or social media platforms to build a community. The more you can do to give your audience a sense of connection to others in your niche, the more valuable you’ll be to them. If possible, establish yourself as an “authority” in your field. One of the best ways to do this is to contribute frequently to forums related to your field. When you do this, you’re giving your audience a sense of connection to others in your niche. You’re also allowing them to have a voice – contributing to a forum shows that you value their opinion and that you’re willing to engage with them.
Forums are a great way to establish yourself as an expert in your field. When you contribute to these types of forums, you’re building a body of work that demonstrates your expertise. And, as a bonus, contributing to these forums has the potential to also build your audience. When others value your opinion enough to join a forum discussion about your field of expertise, you’ve got a potential audience who might also value your expertise.
5. Use online tools to get expert advice.
To establish yourself as an expert, you don’t necessarily have to do it all by yourself. There are plenty of online tools that can help you do this. One of the most popular ones is Coursera – many of the top universities use this platform to get their students all the expert advice they need online. When you need expert help in your field, use tools like these to establish yourself as an expert.
This content can be valuable to your audience, regardless of whether or not they’re taking your course. If possible, establish yourself as an expert in your field with this content and make it accessible to as many people as possible.
These tips will help get you started. Remember to establish yourself as an expert in your chosen field and to use your existing social media platforms to connect with potential students. When you do this, you’ll be able to get the attention of prospective students and make them want to learn more about your course. Thanks for reading! We hope this article has helped you find a way to market your course online.