Online Training: Digital Marketing

Once you’ve established your blog, the next step is to look for ways to monetize it. While you could sell and promote affiliate products from various brands, there is a more efficient (and in some cases, less expensive) way to make money from your blog – through online training.

What is online training? It’s when you teach people something online – through videos, examples, or courses – and get paid for it.

You might already be familiar with training courses delivered via a real-life course library. For example, you could take an Adobe Photoshop course where you learn how to use Photoshop software from the ground up. Or, you might take an online embroidery course where you’re provided with the materials to complete a particular project, then get paid once you’ve completed it.

These types of courses exist and can be enormously useful, especially for those looking to establish a new skill or change careers. However, they can be rather costly and time-consuming – not to mention they typically require a physical presence at a learning centre.

If you’ve got a significant other or friend who is also looking to establish a new skill or change careers, why not consider creating an online training course together? You and your partner can split the cost of web hosting, storage, and bandwidth, and create a resource that can be accessed from anywhere with an Internet connection.

If you are looking to establish a course of your own, consider using a free learning platform like WordPress, Google’s free Classroom, or Udemy – not to mention the various YouTube channels covering everything from photography to copywriting and editing.

Why Online Training Is the Future of Digital Marketing

It’s no secret that the world of digital marketing is changing. Thanks to the rise of virtual reality, AR/VR technology, and automation, the field is evolving and adapting to the modern times.

If you’re looking to make money from your blog or digital marketing channel, evolve with the times and start looking at online training as a viable option.

From a career change to learning how to automate the process of gaining traffic and converting it into paying customers, online training is the way forward.

Create a Compelling Offer That Will Keep People Interested

As we’ve established, a lot of cost is involved with brick-and-mortar courses, especially if you want to learn a new skill – not to mention the opportunity cost of not being able to do other things.

With online training, you eliminate most of those costs – at least, those associated with the physical classrooms and tuition fees. You don’t necessarily need expensive graphics cards or high-speed Internet to participate in online training courses. You just need a computer or mobile device with a decent graphics card and an Internet connection.

And while you’re at it, why not create a compelling offer – such as a free e-book or series of workshops – that will keep people interested in your course and encourage them to continue past the first few lessons? You could also consider creating a social media account, and engaging with your audience through online training videos, blogs, and so on.

Vast Majority of People Will Continue To Enroll In Traditional Courses

If we compare online training with traditional, face-to-face learning, it’s clear that the latter still has significant advantages. Not only is it a more effective use of time and resources, but you also have the luxury of being able to take your pick of courses, whenever you want – even if you’re thousands of miles away.

While we’re seeing online training grow in popularity as a result of its many perks, there is still a massive portion of the population choosing to learn the traditional way. Why? Fear of missing out. People want to be sure they’ll learn what they need, when they need it. So rather than risk being left behind, they’ll continue to invest in formal education – especially if they want to progress in their chosen field.

Get Qualified To Offer Career Advancement

If you’re looking to evolve your career and establish yourself as an expert in your chosen field, the ability to get qualified is a significant hurdle.

With traditional learning, you’d have to find a qualified tutor to teach you. You’d then have to arrange to meet with this person regularly – if not, every single day – to learn the necessary skills. All this would be completely unpaid, of course.

With online training, you can take a qualification (often called a ‘certificate’ or ‘diploma’) at the end of the course. The nice thing about these qualifications is they don’t necessarily require you to have completed the entire course – or even to have shown any sign of effort. You just need to have the necessary qualification before a panel of experts, and the world can now call you an expert in digital marketing.

Online Training Suitable For All Skill Levels

Often, when people think about pursuing a career in digital marketing, they think about those with a background in web design, SEO, or marketing.

Not so! Online training courses are suitable for all skill levels. So, if you’re serious about pursuing a career in digital marketing and you’ve got the will to learn, then who are you waiting for? Begin your journey to establishing yourself as a professional in this ever-evolving field today.