What’s the Best Online Tool for Marketing Calendar?

It’s no secret that with the growth of online marketplaces, tools such as calendars and planners have become incredibly useful. With a few clicks of a button you can produce a fully functioning, modern marketing calendar – covering everything from content to delivery. We’ve put together a guide to help you make the most of your marketing calendar to ensure you’re hitting your deadlines and keeping track of everything important.

The Pros and Cons Of Using Traditional Calendars and Planners

Keeping a regular diary is a very practical way to ensure you’re not missing any key deadlines or important events. By entering each day’s activities sequentially you can see at a glance what you’ve completed and what still needs to be done. You can also export the diary as a simple text file so you can keep a record of all your meetings and activities without the need to input the data into a database.

Diaries and traditional planners, while very precise, are somewhat limited in terms of functionality. They’re unable to hold more than a few dozen items and don’t integrate well with other software or systems. In fact, some companies even produce hardware diaries so you can connect the dots with a needle nose plier!

Traditionally, planners and diaries have been created with a hard copy, which is then scanned and entered into a computer or digital device as an image. Because of this, they’re rather inflexible and difficult to use when you want to make any structural changes or add new items to the plan. Imagine trying to alter the structure of a printed hard copy to make it fit your schedule or add an additional task! This is why we recommend against using these tools if you’re looking for a more dynamic experience.

The Pros and Cons Of Using Modern Calendars And Planners

With the rise of the digital workspace came the ability to construct plans and maintain them in a digital format. The convenience of being able to make changes and add new items at any time without the need for a print-out and scanner is reason enough to try out a digital calendar. A planner that integrates with a digital workspace will also have the advantage of being able to sync with all your online accounts, making it much easier to keep track of everything!

The great thing about digital planners is that they’re completely platform-independent. This means you can use them on any device you choose and they’ll respond appropriately. If you have a smartphone you can use an app to create a digital calendar that suits your needs. It’s also worth looking into the different types of calendars and planners offered by various companies so you can find the one that’s right for you. Some digital planners are designed for use on a laptop or desktop computer while others are mobile-friendly. If you have a tablet it’s even better because you can use apps that specifically designed for the device!

Being able to make changes and add new activities at any time means you can quickly adapt the plan as needed. The fact that most digital planners allow for unlimited entries makes them ideal for use by businesses with a high degree of flexibility. If you think your schedule might change you can always log back in and make a few adjustments before the end of the week!

One of the major cons of using a digital planner is that because they’re digital it’s rather easy for them to be misplaced or damaged. If you lose your phone or someone finds it and opens it up the entire plan could be compromised. Not to mention that a laptop or desktop computer stolen or damaged could leave your business open to legal action.

The Pros And Cons Of Using Web-Based Calendars And Planners

If security is a concern and you want to avoid the above-mentioned issues, it’s best to stay away from web-based planners and calendars. They’re accessible from any device connected to the internet and because of this they’re extremely susceptible to hackers and malware. Just like any other file stored online, if your internet connection becomes unavailable or is interfered with in any way, your entire plan could be put at risk.

On the other hand, if you’re looking for a more traditional experience and don’t mind the extra security precautions websites offer, then web-based calendars and planners are the perfect option for you. Just be sure you’re using a reputable site as even the most secure ones can be compromised by malware and hackers. As with any other online business, your company’s reputation is at stake and the last thing you want is to have your customers’ personal information stolen. Reputable sites will have security measures in place to protect your data, so you don’t have to worry about privacy issues.