The ‘online marketing’ sector is growing, with companies large and small implementing digital marketing and e-commerce strategies to gain competitive advantage.
There are numerous Australian marketing products and services to choose from, which can cause decision-making to be a little overwhelming. To help you navigate the digital marketing landscape, we’ve compiled a list of the top online marketing services and platforms based in Australia. It’s important to note that prices and features vary from company to company, so it’s essential to do additional research before making a purchase decision.
MailChimp is the gold standard for email marketing platforms, boasting a 15-year track record and supported by an array of large businesses including HP, Adidas, and Homeaway. It’s the go-to platform for those seeking to build a list of subscribers and grow their email marketing efforts. The platform also integrates with other web and app tools, such as Slack, Shopify, and KlientMe, which allows users to engage with their audience throughout the buyer’s journey.
One of the key differences between MailChimp and competitors such as HubSpot and Marketo is that the former offers a freemium model, which provides users with limited features and functionality for free. This allows businesses to try out the platform without needing to invest in expensive enterprise versions. Free users can manage up to 100 contacts, send mailshots, and track website traffic, among other basic functions.
As a brand owner, you may want to consider MailChimp if you’re looking to establish an email marketing program. The platform provides you with all the functionality that you need, without the need to hire an in-house designer to build you a custom-branded template.
HootSuite is the social media management tool used by thousands of businesses and organizations worldwide to organize and manage their social media accounts. It can be used to create and schedule content, track mentions and trends, and engage with audiences on different platforms.
A free 30-day trial of HootSuite is available for new users, allowing you to set up your social accounts and begin engaging with audiences. When installing the software, you need to log in with your MyOberlo account to set up your editorial calendar and begin creating content. While you can use HootSuite to manage multiple social accounts, it’s optimized for use with one main account.
HootSuite also provides features that extend beyond social media management, such as analytics and dashboards that can be used to observe key performance indicators and determine the effectiveness of your social media strategy.
Wix is the award-winning platform that makes it easy for anyone to launch a digital marketing or e-commerce store. The tool provides users with the ability to design their own templates, while also offering a range of professionally designed templates for retailers and brands, seeking to establish an online shop. Wix also offers online store builders for those seeking to launch a store without needing to establish their own web design skills.
Wix allows users to track store performance, including conversion and e-commerce figures, through the platform’s own metrics or those provided by 3rd parties, such as Google Analytics.
Whether you’re looking to build a simple e-commerce store or want to design a fully-featured retail environment, Wix provides all the tools and functionality you need to complete the task. It’s the perfect platform for novice and experienced users alike, seeking to establish a presence online.
Shopify is the e-commerce software platform that makes it easy for anyone to set up an online store. The tool provides users with the ability to design a fully-functioning online store, incorporating all the necessary features for selling online, including online shoppers’ convenience and engagement. This is backed up by a 24/7 customer support team, available via email, live chat, and phone. The platform also offers businesses a variety of ways to monetize their online stores, including selling their own branded products, as well as incorporating affiliate marketing, popup shops, and more.
One of the distinguishing factors of Shopify is that it provides users with a one-stop-shop for all their e-commerce and digital marketing needs. The platform essentially functions as an all-in-one solution, incorporating a content management system (CMS), a shopping cart, a marketing platform, and a fully-functioning e-commerce store, within a single, integrated solution. With so much functionality within the tool, it’s essential to do a significant amount of research before making a purchase decision.
Inbound Marketing is the approach to marketing that suits B2C businesses best, focusing on attracting, engaging, and delighting customers rather than pushing products.
The four steps that make up the inbound marketing methodology are:
- Attracting: Developing a clear, measurable plan to attract potential customers to your business
- Engaging: Designing a plan to engage with and convince potential customers to become passionate about your product or service
- Awareness: Creating content to increase customer knowledge about your product or service
- Affiliate marketing: Earning a commission on sales you generate, whether you refer them to the vendor directly, or encourage them to purchase a product or service through your blog or social media accounts.
These steps aren’t mutually exclusive, and you might want to consider following all four, or at least a mix of the four, to find the best fit for your business.
Squidbite is the marketing automation platform that makes it easy for small businesses to connect with customers across email, social, and web channels. The platform integrates with common backend systems such as CRMs and ERPs, and provides powerful tools for marketing automation.
Squidbite is ideal for SMEs that want to set up automated email campaigns, post to social media accounts on schedule, and track the performance of their digital marketing efforts through click-through rates and web traffic.
What makes Squidbite unique is its approach to marketing automation, which focuses on customer experience, rather than relying on automation to generate sales activity. This means that each campaign is highly targeted to specific groups of customers, based on their behaviors and activities, rather than just using broad demographic groups or geographies.
Oberlo is the digital marketing platform that makes it easy for marketing teams to plan, analyze, and review all their online marketing activities, including SEO, social media, and email marketing, from a single dashboard.
The software provides users with a centralized location for all their marketing documentation, allowing them to collaborate with external collaborators and review the performance of each individual project, task, and activity, in real time. It is the ideal solution for businesses seeking to centralize their web content and performance marketing efforts, as well as those seeking to improve the performance of their SEO, social media, and email marketing efforts.
Curate is a content curation platform that makes it easy for journalists to discover and share relevant news stories and content relevant to their niche, as well as engage with bloggers, journalists, and other creators to expand their coverage area.
Curate is ideal for journalists, bloggers, and other content creators that want to expand their readership and gain more credibility, by establishing their expertise in a particular niche, as well as gain more visibility by contributing to a growing number of in-demand publications.
The distinguishing factor of Curate, that sets it apart from similar products, is that the platform focuses on building a trusted digital community of journalists, bloggers, and other content creators, rather than just selling advertising space.
MarketingCharts provides in-depth analysis of the performance of more than 40 different markets, including the UK, US, and Australian markets, across various technologies and platforms. The platform also integrates with leading CRMs, such as Salesforce and HubSpot, to provide a more comprehensive view of customer behavior across different devices and channels, such as web and mobile.
MarketingCharts is an invaluable resource for digital marketers, who can use the tool to gain a deeper understanding of consumer behavior and online shopping trends, across different platforms and technologies.