The concept of digital marketing can be relatively new to business owners, especially those who are just getting started. The internet has opened up an entire world of possibilities for marketers, allowing them to closely study consumer behavior and adjust their strategy accordingly.
However, many business owners avoid the complexity of strategy development, focusing on cost-effective and measurable marketing tactics instead.
To help you develop an effective digital marketing strategy, we’ve put together a guide that will help you setup a profitable digital marketing campaign; from choosing the right platform to reaching out to the right audience.
Why Should You Setup A Profitable Digital Marketing Strategy?
Before jumping into the steps, let’s discuss the importance of having a profitable digital marketing strategy.
The first thing you should consider is your target audience. If you’re looking for customers in Europe, you’ll want to develop a European strategy. If your company is looking for customers in Australia, you’ll want to develop an Australian strategy. In each case, you’ll want to choose the right platform to reach the intended audience.
Choosing the right platform for your marketing strategy is essential. For example, if your target audience is primarily online, you might want to consider setting up a blog. Or, if your target audience is mostly mobile users, you might want to look into mobile marketing. Having the right platform will also help you to maintain a consistent brand voice throughout all your marketing material (e.g., blog posts, social media posts, website content, etc.).
As we mentioned above, developing an online marketing strategy is a lot more complicated than it might seem. One of the major challenges that many business owners face is the fact that they don’t have the time to dedicate to strategy development. Even if you’re a one man band, trying to run a business while developing a strategy can be stressful. You’ll want to make sure that you prioritize your time wisely so that you don’t waste any valuable mental or physical resources.
That’s why we recommend that you setup a digital marketing agency. With an agency, you’ll have the help of experienced strategists who can help you to set up a long-term plan and execute it day in and day out. As a business owner, you can focus on growing your business and allowing your agency to focus on the day-to-day implementation of your strategy.
The Different Stages Of A Profitable Digital Marketing Strategy
In most cases, developing a profitable digital marketing strategy doesn’t happen overnight. It usually starts with a few key strokes and evolves into a full-blown game plan over the course of several weeks or months. Here are the different stages you’ll go through as you develop your strategy.
1. Define Your Audience
To start, you’ll want to identify your audience. What are they, where do they come from, and what do they want? This is often referred to as ‘customer segmentation’, and it’s an essential step in developing a successful marketing strategy. Without knowing your audience’ demographics and behaviors, it’s nearly impossible to choose the right platforms and content for the job.
Take some time to think about your audience and how they’ll benefit from your marketing efforts. This step will help you to determine the kind of information you’ll need to provide in order to attract and retain your customers. While you’re at it, try to be as specific as possible. For example, if you’re writing a blog post about digital marketing, include some information about how the blog itself will benefit your audience. The more you can include, the better. This is also the place where you’ll establish the tone and style of your content. You don’t want to choose a random blog platform and hope for the best, you want to find a highly customizable option that will better suit your needs.
2. Choose The Right Platform
Once you’ve defined your audience, you’ll want to choose the right platform. It’s critical to choose the right platform for your marketing strategy. This is because different platforms will serve different purposes, and it’s important to find one that will better suit your needs.
There are several key considerations to make here. First, you’ll want to choose a platform that’s easy to use. This will minimize your learning curve and allow you to get to work straight away. Second, you’ll want to look for a platform that’s highly customizable. This will allow you to establish a unique identity for your business and make your content easily digestible by a global audience. Third, as we mentioned above, it’s essential to choose a platform that’s consistent with the rest of your brand voice.
Once you’ve established a unique identity for your business (i.e., a voice), you can take this into consideration when choosing content for your blog post. If you want to choose an online platform to promote your business, make sure that the content you post fits the voice and style of your brand. Last but not least, make sure to look for a reputable and well-established brand before embarking on a self-made journey. Building a brand takes time, and the sooner you start, the better. The more you put in, the more you’ll get back.
3. Decide On The Form Of Your Content
After choosing the right platform, it’s time to decide on the form of your content. This refers to the actual content you’ll use to promote your business. The options here are limitless, but if you want to choose an e-commerce platform, you’ll want to make sure that your product information is consistent throughout your web content and that the page loading speed is optimized.
The most important thing to consider here is content format. Do you want to choose a long-form article format or a list-based approach? The answer to this question will depend on your target audience. If you want to choose a long-form approach, it might be better to go with a quality online magazine.
On the other hand, if your target audience is more interested in short, snappy content, you might want to look into using infographics or videos to promote your business. These are typically list-based formats and can be used to quickly and easily communicate complex information with a layman’s audience. It’s important to keep in mind that not all short-form content is made equal. If you want to choose an infographic, make sure to go with a high-quality and original design. Also, make sure to choose a service that’s reputable and has a good standing with the community. Finally, it’s important to have the right metrics in place to be able to track the effectiveness of your content.
4. Create Keywords & Keyphrase Strategy
Now that you have a general idea of what your content will be about, you’ll want to create keywords and keyphrase strategy.
Including relevant keywords in your content will significantly increase your search engine optimization (SEO) rankings, making it easier for people to find your content when they’re searching for relevant topics. It’s also important to make sure that your keywords are relevant and that they’ll help to drive traffic to your content.
For example, if you’re writing a blog post about web design, you might want to include some key words like ‘web design’, ‘html’, ‘css’, and ‘wordpress’. While you’re at it, it’s also worth including some long-tail keywords like ‘web design for retailers’, ‘web design for real estate’, and ‘html5 template for real estate’.
Choosing the right long-tail keywords can be difficult, especially since there are thousands of keywords you might want to include in your strategy. If you want to choose a video platform, make sure to look for a keyword-rich title and description to draw organic viewers to your content.
5. Create Content Scheduling
If you want to choose an e-commerce platform, you’ll need to make sure to set up some sort of content schedule. This is so that you can ensure that you consistently provide fresh content and avoid any of that ‘content drought’ that can happen when you run an ineffective or stagnant content farm.
For example, if you want to choose a blogging platform, consider using a content calendar. This will help you to ensure that you have content to post at regular intervals.
You don’t want to choose a platform that doesn’t have content published regularly, so be sure to consider this when making your choice. On the other hand, if you want to choose a video platform, you might want to consider using video scheduling software such as Vidyard or Bonjoro.