The digital landscape is changing, and fast. Just within the last year, we’ve seen an increase in the number of people using smartphones, tablets, and other digital devices. As these platforms continue to evolve and improve, the way consumers interact with brands is also changing. Now, more than ever, businesses need to understand how to engage with consumers through digital channels.
According to HubSpot Blogs research, 70% of consumers currently use digital devices to read articles about brands, while 40% use these technologies to search for brands. Additionally, 79% of consumers use social media to learn about brands and 72% use their smartphones to take photos of advertisements and use them in social media posts. Lastly, only 26% of consumers say they remember advertisements, while 38% remember brands.
The Rise Of The Virtual Receptionist
The rise of the virtual receptionist is one example of how businesses are responding to the changing digital landscape. A virtual receptionist is a professional calling service that consumers can use to book appointments with businesses over the phone. They play the role of a receptionist, taking calls and creating appointments for businesses. However, rather than employees attending a physical office, all communications take place online.
This is a smart move, as it saves businesses money while increasing efficiency. Additionally, by utilizing a virtual receptionist, businesses can provide a level of convenience to consumers who want to book appointments quickly and easily. It’s a way to provide excellent customer service and create a positive brand experience.
The Impact Of The Gig Economy
Faced with the pandemic, many businesses have pivoted to a gig economy, where multiple jobs are available online and entrepreneurs can become independent contractors rather than employees. According to a study published by the International Labour Organization, freelancing amongst millennials will increase by 19% within the next few years. That’s a huge opportunity for business, as 48.1 million American adults now work remotely at least some of the time. With many people working remotely, the demand for remote work also increases, as does the demand for virtual assistants.
Working remotely can have its perks, as you have the flexibility to work when and where you want. However, it can also be difficult to manage your workload, especially as a freelancer. That’s where businesses should look for added value, as it’s in their best interests to take care of their employees’ mental health. The ability to work remotely can also increase social isolation, so businesses should consider whether or not that’s a good thing for their employees. Still, given the flexibility and efficiency that comes with online work, it’s clear that more and more people are going to be working remotely in the near future.
The Rise Of Virtual Shopping
Another trend that emerged in the last year is virtual shopping. Just like virtual receptionists, virtual shopping allows consumers to browse business websites and make purchases without leaving their homes. Thanks to technologies like Apple’s Siri and Google’s virtual assistant, Google Now, virtually shopping is becoming a mainstream activity. In fact, according to a survey conducted by The New York Times, 66% of American consumers have used voice-activated technologies to get something they needed. That’s compared to 21% who used their smartphones, 14% who used tablet computers, and 3% who used the internet. Naturally, businesses need to be present on these platforms to take advantage of this new environment.
The future of marketing is here, and it’s an opportunity to change the game for businesses. With the ability to connect with customers wherever they are, businesses can finally provide the best possible experience to consumers and ensure they think of your brand whenever they need a service or good. Take the time now to sit down and consider how you can use digital technologies to improve your marketing strategy. With a little bit of planning and research, you’ll be able to integrate the essential components that will help you stay ahead of the digital curve.