One of the most important things to consider when trying to grow your online store is marketing. After all, it’s not enough for your product to be good – you have to get the word out there about your business.
Luckily, there are many companies that can help with online store marketing. In fact, some services are specifically designed to help small businesses with marketing online, including email marketing, search engine optimisation (SEO), and social media marketing (SMM).
If your existing bank account doesn’t stretch to the extent that you need to hire someone to manage your marketing, then you can hire an agency or freelancer to undertake your marketing work for you.
Emails remain one of the most effective ways to communicate with customers. Although fewer people check their emails on a regular basis than they do social media, those who use email marketing software know how effective it can be.
Marketing through emails allows you to target the right audience and engage with them. You can use email marketing to send out special offers, advertise new products, and provide customer service.
The great thing about email marketing is that you can use a tool like MailChimp to easily set up and manage numerous campaigns. This means you can keep track of what’s working and what isn’t – and make changes quickly when necessary. Moreover, since email marketing is a relatively low cost option, it’s often a good choice for budget-conscious entrepreneurs. Finally, depending on how you use it, email marketing can also help you gain trust and credibility with your customers.
Search Engine Optimisation
Speaking of credibility, Google is one of the most reputable companies in existence. As the ‘go-to’ search engine for billions of people every month, you can bet that they’re going to tell you how to rank and gain trust on the Web – and they’re going to make it easy for you to do.
When it comes to SEO, you need to understand that there are various things that you can do to ‘optimise’ your site. From the layout and design of your site to the content you publish on it, everything counts when it comes to SEO.
Some of the most prominent factors that affect your site’s ranking are the content you publish on it, the links you build, and the keywords you use. When optimising your site, you must make sure that your content is natural and not over-optimised. You should also look into using different variations of keywords within the same content – this helps with relevancy and ensures that your content gets found when someone is searching for that keyword.
If you have a product-related site that earns money through affiliate marketing, you can use the keywords you’ve optimised to create blog posts and other content for this site – making sure that everything is optimised and that your content matches the keywords and phrases used by Google and other search engines.
Social Media Marketing
Last but not least, let’s talk about social media marketing. If you have a product-related site that earns money through affiliate marketing, you can use the keywords you’ve optimised to create blog posts and other content for this site – making sure that everything is optimised and that your content matches the keywords and phrases used by Google and other search engines.
On social media, you can use a tool like Hootsuite to create and manage your various social media accounts – including Facebook, Twitter, and other platforms like Instagram. Since SMM is all about content, you need to make sure that your content is interesting, informative, and – above all – relevant to your target audience.
To get your content out there to the right people, you can use social media to follow and connect with people who could be interested in your products. From there, you can gain credibility and build trust – ultimately leading to business growth.
Pricing, Promotions, & Shipping
When it comes to marketing, cost is always a key consideration. Although the three suggestions above can be costly in themselves, the overall cost for implementing and managing all three can be well within most businesses’ budget limits.
Based on the above, you can see that there are many ways to market your online store. Moreover, you don’t necessarily need to be limited to just three options – you can choose to implement any combination of the three (or more) to suit your specific needs.
In the end, you need to decide how important marketing is to your business, and how much you’re willing to spend on it. Are you confident that email marketing, SEO, and social media will bring in the traffic and sales you need – or is the budget a concern?