10 Online Store Marketing Ideas

1. Product reviews are vital.

Before purchasing an item online, customers will usually go through various reviews to learn about the quality of the product. Even if you’re selling high-quality items, you aren’t safe from bad reviews. The same applies to items that are popular now but were once criticized by lots of people. In these cases, it’s essential to do your homework and learn from others’ mistakes.

2. The purchase process matters.

What are you going to do after the order is placed? Do you automatically send the item to the customer or do you track down the order and follow up with the customer to make sure everything’s OK? Even if you’re not a tech-savvy business, you can still automate some of the more manual aspects of the ordering and delivery process. With email confirmation and order tracking, you can be sure that the customer is who they say they are and that the order was really placed.

3. Cross-selling and upselling are powerful tools.

It’s very common for online stores to offer various items for sale. However, these items aren’t always presented in the most effective way. When a customer is examining your products but isn’t sure what exactly they’re looking at, it can be confusing. You can use upselling and cross-selling to lead the customer to the right product. For example, you sell skateboards but also offer longboards. When a customer learns about the other items in your product line, they’re more likely to purchase something else. It’s a perfect method of securing a sale.

4. Product comparisons are useful.

In some cases, customers will compare various products to determine which one is best for their needs. While some people love shopping for clothes and accessories online because it’s so much easier than going from store to store, the benefit of comparing prices and other features of different products is that you can discover some tricks and shortcuts to save you time and effort. For example, you can see that one product is significantly cheaper in quality than another, or that it has significantly fewer features. In these instances, it’s usually best to go with the cheaper option or one that has fewer features because you’ll save money in the long run. Remember, though, that a cheap product that doesn’t perform well can still end up costing you money in the long run.

5. Social media is useful.

There are plenty of platforms like Twitter and Facebook where you can promote your products. In some cases, retailers will use social media to promote various products. For example, you can tweet about the great sale on high-quality swimwear or the latest fashion trends. People often search for these kinds of things when they’re looking for fashion-related products. There’s also a chance that a trendy product can become a trend solely because of its exposure on social media.

6. SEO is important.

If you’re selling clothes online, you’ll usually want to ensure that when someone searches for the product you’re offering, they land on your website. What’s more, you’ll want them to stay there for a while and make a purchase. To achieve this, you can do some SEO on your site. In simpler terms, SEO is the process of getting people to your site through various methods, such as search engines, social media, and organic (non-paid) marketing. Just remember that doing SEO on a new site can take some time before you see results. Make sure to set aside at least three months for this process.

7. Give the customer a better experience.

Even if you’re providing an excellent product and the purchase process was easy, you’ve still got to make sure that the customer feels satisfied with the knowledge and experience they had during the ordering and delivery phase. If something goes wrong, who do you contact to make it right? Do you have a telephone number you can reach the customer service team by? Do you have a feedback button you can click so that the customer can leave a review? All of these questions can help ensure that you provide a better experience for all your customers, regardless of where they’re from or what country they’re in.

8. Respond to consumer reviews effectively.

If somebody leaves a bad review on your behalf, how do you respond? Obviously, you don’t want to leave bad reviews yourself. But it’s important to address the issue at hand and show that you’re willing to change. In some cases, customers will leave a bad review because they had a bad experience with a company or an employee. In these cases, you can address the issue and give the customer what they want. For example, you can apologize for any pain that the bad experience caused them and provide a resolution. In other cases, the review may be from somebody who is simply jealous of your success. In these cases, you can respond by thanking the reviewer for their input and reassuring them that you’re working hard to provide a better experience for future customers. In some instances, a review can get so bad that it harms your business, especially if the review is by somebody with a lot of followers. In these cases, you can remove the review or report it to the authorities as spam. In general, though, it’s advisable to simply ignore these kinds of reviews and keep working hard to provide a better experience for your customers.

9. Become a trusted source of information.

Even if you’ve never done so, you can become a trusted source of information by compiling a database of reputable, verified sources that customers can turn to for products, brands, and all types of information. By doing so, you can not only promote your products but also educate your potential customers about various topics related to your niche.

10. Generating income from multiple sources.

When someone decides to make a purchase on your website, they usually want to do so as quickly and easily as possible. To achieve this, some online stores will try and take every avenue possible to make the purchase as simple and straightforward as possible. For example, they may offer various payment options that are commonly accepted, use language that is easy to understand, and don’t have any hidden fees. You can take advantage of this by generating additional revenue streams from various sources. In some cases, this can mean taking a small percentage of the sale as commission. In other cases, it can mean selling and delivering various high-quality products that are popular due to their convenience or pricing.

At the end of the day, creating a successful e-commerce store is all about following a proven process. By putting in the time to learn from the experts and following their advice, you’ll be able to dominate your niche and attract more customers to your store. Once you’ve got enough customers, it’s time to sit back and enjoy the benefits of a busy online store.