The world of social media marketing is both incredibly complex and incredibly exciting. With endless platforms to choose from and a variety of tools and tactics available, it can be hard to know where to start. This is exactly why you need to know about the various social media marketing software apps available. In this piece, we’ll discuss 7 social media marketing software apps you need to know about so you can make the right choice for your business.
Hootsuite is the social media manager you’ll always turn to first when you need to manage your social media accounts. Whether you are a content creator, marketer, or market research professional, Hootsuite can help you to connect with your audience and engage with your fans on various platforms. Hootsuite offers the marketing tools you need to run a successful social media campaign including the ability to schedule posts in advance, monitor sentiment, engage with followers, and analyze performance across multiple platforms. For those seeking to delve deeper, the free trial offers all the features you need to get started while the paid version offers a complete ad-free experience and advanced features including automated campaigns, social listening, and a mobile app.
Sprout Social is another popular choice among marketers seeking to manage their social media accounts. As the name would suggest, Sprout Social is designed to grow your social media accounts rapidly and consistently across platforms. The service offers all the basic features you’d expect from a social media manager including the ability to manage multiple accounts, schedule posts in advance, and engage with followers on your behalf. What makes Sprout Social stand out from the crowd is its tiered pricing structure and its focus on delivering results. While the free trial version offers limited features and forces you to focus on growing your Instagram account, the premium tier offers all the tools you need to move quickly and effectively across all social platforms including Facebook, Instagram, and Twitter. Sprout Social also offers a dedicated customer support team, advanced reporting, and an SSL security certificate for sensitive data.
Buffer is the classic all-in-one social media toolkit that provides you with everything you need to grow and engage your audience on social media. The service allows you to schedule posts in advance, track the performance of your content, and analyze the results of your efforts. For those seeking to get the most out of their social media efforts, Buffer is the perfect choice. Not only can you use the tool to effectively manage multiple accounts, but you can customize different components of the app to fit your unique needs. For example, you can utilize the URL shortener to create short and memorable links to engage with your followers.
If you’re seeking a lightweight tool to help you schedule and track your social media efforts, look no further than Sumo. Similar to other tools on this list, Sumo is perfect for those seeking to automate the process of posting to Instagram on a regular basis. The service can easily be integrated with other accounts and platforms to provide you with an all-in-one solution for your social media marketing. What sets Sumo apart is its commitment to creating a seamless user experience. The interface is clean and uncluttered, and the drag-and-drop feature makes it easy to set up automated campaigns.
Radian6 is an all-in-one toolkit designed for small businesses seeking to engage with their audience online. What makes this app different from the rest is its focus on conversion optimization and funnel analysis. The app can be used to capture leads, gain subscribers, and eventually close a deal. With powerful features and the freedom to explore, it’s no wonder why so many entrepreneurs have chosen to use Radian6. Not only can you use the tool to establish yourself as an expert in your industry, but you can use the platform to find and analyze marketing trends, identify the growth opportunities, and track the progress of your digital marketing endeavors.
Mashape is a standalone social media management app focused on creating a better user experience for those seeking to engage with customers online. The platform allows users to discover content, people, and places based on their interests. When a user logs in, they will see content recommended to them based on their interests. Interests can be mapped to various platforms including Twitter, Instagram, and LinkedIn to allow you to effectively engage with your audience wherever they might be.
Oberlo is a bit like Pinterest in that it is a visual discovery engine designed to help people find inspiration for their daily lives. However, while Pinterest is a place to show off your beautiful things, Oberlo is focused on helping you find the perfect everyday products including food, drink, travel, and fashion. You can follow the trends and see what is popular on Oberlo, or you can dive deeper and look for products that are more suited to your needs. In that way, you can use Oberlo as both a way to discover products and lifestyle trends as well as a tool to aid your social media marketing plan.
Last but not least, we have HubSpot. HubSpot is the ultimate resource for those seeking to create a solid social media presence. The tool provides inbound marketing professionals with all the necessary features including the ability to setup automated digital marketing campaigns, analyze the results of their campaigns, and improve their workflows. Not only can you use HubSpot to build and grow your social media accounts, but you can also use the platform to drive inbound marketing strategy and workflows including blogging, videography, and online public speaking.
When it comes to choosing a tool for a social media marketing campaign, it’s important to consider what features are most important to your business. Do you need an app that can help you manage many accounts or one that can quickly and easily connect you with your audience on various platforms? Are you seeking a robust analytics tool or one that can help you track the performance of your content? These are all questions you need to ask yourself before making a decision.