In a previous article, we discussed how to become a social media manager, reviewing the requirements for the role. Now let’s take a look at the next step in your social media management career – developing a strategy and executing it for a designated group of platforms.
MBA For Social Media
With the rise of digital marketing, a digital marketing MBA can prove to be an invaluable tool in your professional toolkit. An MBA in digital marketing can help you to develop marketing strategy and plans, as well as offer you the chance to explore international markets and new technologies.
An MBA for social media can be obtained from a variety of institutions, including leading business schools such as the BizEaze International Business School or the London Business School, or a top-notch online school like the ESOMAR-accredited Maastricht School of Management.
Which Platforms Should You Focus On?
As a social media marketer, you will be responsible for establishing and managing relationships with your audience on various social networking platforms. You will need to decide which platforms to focus on, depending on your professional goals and the target audience you are looking to reach.
When establishing this blog, our team had to make a decision about which social media platforms to utilize. After considering several options, we decided to go with WordPress because of its flexibility and easy-to-use platform. We were able to easily set up a professional-looking blog in less than 10 minutes!
If you are looking to attract a more mature audience, you will want to avoid platforms like Facebook because they are frequented by individuals who are more than likely to be over the age of 25. Instead, you should consider using platforms like Instagram and Twitter because they are more suitable for reaching a younger audience.
Deciding On A Strategy
Once you have decided which platforms you will use to build and grow your audience, you can move on to the next step: deciding on a strategy. As a digital marketer, you will need to put yourself in the position of the customer and determine what they want. You can do this by considering the type of content your audience is consuming on different platforms and the results you are getting from your efforts. You should consider what online persona your target audience is creating and whether or not this matches your business goals.
Based on this information, you can determine the kind of content you will create and the strategies you will use to engage with your target audience. For example, you may want to create content that appeals to males aged between 18 and 24. To do this, you will need to perform research on male Millennials and determine what they want and need. This could include looking at the platforms they are using, the kind of content they are consuming, and the language they are using.
If you have a clear picture in mind of your target audience, you can decide which platforms to use to reach them. Once you have a clear idea of how you want your content to look, you can create a content schedule and begin producing content for each platform on a regular basis.
In our previous article, we discussed the requirements for becoming a Social Media Manager. In this article, we discussed the benefits of an MBA in Digital Marketing and the different types of digital marketing strategies available to those pursing this degree. If you’re interested in pursuing a career in digital marketing, consider one of the above-mentioned schools for an MBA that offers this specialized degree.