Online Social Media and Marketing: How to Connect with Customers and Prospects

Forbes ranked the top 100 online social media and marketing platforms for businesses in 2018. We examined the rankings to determine which platforms are the most effective for marketers.

Which Online Social Media and Marketing Platforms Are Most Effective for Businesses?

The ranking took into account 12 metrics, such as growth, engagement, and conversions, to determine the popularity of different platforms.

Here’s a look at the top 10 highest-ranking platforms, along with insights on why they topped the list.

10. HubSpot

HubSpot topped the list due to its strong growth over the past year. In fact, the platform grew its user base by 72% in 2018, adding a million users globally. And the best is yet to come: According to Statista, HubSpot has predicted that its user base will climb to 20 million by 2022.

“HubSpot is an all-in-one marketing platform designed to help businesses connect with their customers,” Perfetti Slim said. “With all the different features, it’s tough to find a reason why businesses wouldn’t want to try it.”

What is HubSpot?

It’s a CRM (Customer Relationship Management) software that helps businesses organize and track their interactions with customers. Within the app, you can create automated emails, schedule automated marketing campaigns, and track the results of those campaigns. You can integrate with over 300 different APIs (Application Programming Interfaces) to get the most out of HubSpot.

Why should business owners and marketers consider HubSpot?

Its easy-to-use dashboards make it a pleasure for even non-techy business owners to monitor and analyze key performance indicators. You can also use the tool to send out automated emails to customers with personalized video content or offer deals on specific products.

On the flip side, HubSpot is somewhat expensive, starting at $29.00 per month, plus $2.95 per user per month. However, it does include a free tier. Plus, there’s a 14-day free trial, so you can check it out and decide whether or not it’s for you.

9. Hootsuite

Hootsuite is another popular choice among the top 50 online social media and marketing platforms. The platform doesn’t disclose the size of its user base, but it does say that it has “tens of millions” of active monthly users. In 2018, Hootsuite’s user base grew by 31%, which makes it the second-fastest growing platform on the list.

  • A social media management tool that allows users to schedule content across multiple platforms
  • Used by major brands to gain visibility online
  • One of the most popular social media management tools

8. Trello

Trello is a project management platform that was originally designed for teams within companies. But it’s much more than that. This platform is ideal for anyone who wants to efficiently manage their online marketing efforts, whether or not they work independently.

Trello provides an interface that allows team members to collaborate on projects, from marketing strategy to web design. The toolkit is compatible with all devices and browsers, so it’s accessible from anywhere. Moreover, the platform is secure; users can keep their information private, as well as make it public. And the best part is that it’s free.

What is Trello?

Trello is a project management tool that allows users to plan out tasks, from marketing campaigns to website design, and assign them to team members. You can also set up to-do lists, create checklists, and set milestones for each project. The best part is that it’s simple to use, making even novice users productive right away.

Why should business owners and marketers consider Trello?

The tool is easy to use, making it ideal for anyone who wants to get things done. But it also has advanced features that can help experienced users stay organized and focused on their tasks. Whether or not you collaborate with other businesses or individuals to complete projects, Trello is a valuable tool that can help you stay organized and on time.

7. Marketo

Marketo is a marketing automation platform that allows business owners and marketers to automate marketing processes and streamline the way they interact with customers.

One of Marketo’s competitors, HubSpot, integrates with just about every major CRM and marketing automation platform, so it has a broad base of compatibility. This means that Marketo users can harness the power of automation to get more out of their interactions with customers.

It’s the all-in-one marketing platform that allows users to track and analyze audience behavior, automate email marketing, and create personalized video content to engage with potential customers.

What is Marketo?

Marketo is a marketing automation platform that helps businesses automate marketing processes and deliver personalization. With this platform, you can put in place automated campaigns that can engage with users based on their behavior, across different platforms, with one click of a button. In addition, you can use the tool to segment and target specific groups of users based on their behavior on social media, so you can tailor your messaging to each audience.

Why should business owners and marketers consider Marketo?

If your business handles a lot of inbound marketing, you’ll want to check out Marketo. Not only does it integrate with the major platforms, but it also provides detailed analytics that allow you to measure the effectiveness of your campaigns.

6. Salesforce

Another all-in-one marketing platform that makes it to the top 10 is Salesforce. Like the rest of the platforms on this list, the tool is intended to help businesses become more efficient and effective at marketing.

What is Salesforce?

It’s a cloud computing platform that can be used to set up automated marketing campaigns, track the results of those campaigns, and analyze user behavior.

Why should business owners and marketers consider Salesforce?

As a CRM platform, Salesforce can help businesses keep track of their customers, leading to more efficient marketing. Moreover, it provides detailed analytics that can be used to measure the effectiveness of marketing campaigns and strategy. Last but not least, with the Force.com platform, you can build applications that run on top of Salesforce and allow users to do even more (e.g., take advantage of machine learning, and make real-time business decisions).

5. Avinio

Avinio is a marketing automation solution that can help businesses and marketers gain more efficiency and effectiveness from their online marketing efforts.

  • Email marketing automation
  • Automated social media post creation
  • Website builder
  • Landing page builder

4. Adobe Marketing Suite

Adobe Marketing Suite is a comprehensive marketing platform, including a CRM, email marketing, and landing page builder. It was originally designed for agencies and marketing departments within enterprises, but it’s also suitable for smaller brands and independent marketers looking to streamline their marketing efforts.

What is Adobe Marketing Suite?

Adobe Marketing Suite is a platform that can be used to set up automated marketing campaigns, track the results of those campaigns, and analyze user behavior across different platforms (e.g., social media, email, and web browsers). It should be noted that not all platforms are supported by the toolkit (e.g., Hootsuite). Moreover, the Adobe Marketing Suite integrates with popular CRMs, like Salesforce, to provide comprehensive automation and reporting capabilities.

Why should business owners and marketers consider Adobe Marketing Suite?

The tool is ideal for businesses and marketers who want to automate their email marketing and gain more consistency while reaching customers, regardless of the channel.

3. HubSpot

HubSpot is an all-in-one marketing platform designed to help businesses connect with their customers. This tool can be used to create automated emails, schedule automated marketing campaigns, and track the results of those campaigns.

  • Customer Relationship Management (CRM)
  • Marketing Automation
  • Social Media Management
  • Website Analysis