Have you ever heard of Social Media Marketing?
If not, then you should probably check it out. The name might not be familiar, but chances are, you use products or services that support (or are supported by) social media platforms like YouTube, Facebook, and Instagram.
What is Social Media Marketing?
Put simply, it’s using social platforms to spread word of your products and services to potential customers.
Why should you use social media for marketing?
Because on a mobile device, your viewers/readers can click, tap, or swipe to another icon, post, link, or video, and easily leave your website.
What’s important is that this potential customer is on your website for a short time and then moves on to the next shiny object (think: the Instagram algorithm).
In this case, you lose the opportunity to engage with that person and thus, gain a possible new customer. This is why a lot of big brands are moving towards online social marketing as a way to grow their businesses (and they can afford to do this because there are less people getting digital marketing wrong).
Forbes’ list of the 100 Most Influential Brands in the World shows how important social media is to branding and how much it influences purchase decisions. The study surveyed over 21,000 consumers across 18 countries and found that 79% of respondents would consider a brand’s social media presence when making a purchase decision.
What is an Online Social Marketing Course?
An online social marketing course is a digital marketing course that you can take from home. You can take this course in a traditional classroom setting or you can log onto a website and follow the steps. You’ll learn how to use social platforms like Twitter, Facebook, and Instagram to engage with potential customers and build a community of supporters.
You’ll learn the ins and outs of digital marketing and how to effectively use social platforms to grow your business.
Everything You Need to Know About Social Media Marketing
Before you begin your social media marketing journey, it’s important to know the basic information you’ll need to begin successfully implementing campaigns. Here’s a short guide:
The first step is to establish which platforms you’ll use for your campaigns. You’ll want to pick the ones that represent your target audience. For example, if you’re marketing to moms, then you might want to consider using YouTube, Facebook, and Instagram.
These platforms allow you to target your audience based on age, gender, location, and interests. Essentially, you can tailor your content to be appropriate for your target audience. This means your ads and content will be more effective.
Next, you’ll want to select your currency. There are a variety of options to choose from when it comes to monetizing your content. You can use any of the following options:
- Affiliate marketing
- Amazon.com’s affiliate program (Amazon Associates)
- Membership sites
- Powered by PayPal
- Showcases (e.g., Shopbop’s List)
- Subscriptions (e.g., Hello Fresh)
- Ticket sales (e.g., the NFL, the Harlem Globetrotters)
- Vinyl records
You’ll want to carefully consider your choices when choosing your currency. This decision is crucial because it will directly impact your bottom line. For example, if you decide on using Amazon’s affiliate program to monetize your content, then you’ll want to make sure you have enough products to promote. This is also important because if you decide to use Showcases to monetize your content, then you’ll want to choose the right showcases to be associated with.
The next step is to set a goal for yourself regarding your social media marketing campaigns. There are a variety of goals you can choose from. You can choose to increase brand awareness, drive traffic to your website, boost your social media accounts’ credibility, or even generate sales.
You’ll want to set a goal that’s specifically related to your business. For example, if you’re a pizza delivery company, then your goal might be to increase brand awareness or drive traffic to your website to get orders placed.
The last step is to measure your progress. Just because you’ve set a goal regarding your social media marketing efforts doesn’t mean you’ll be able to immediately see the results. This is why you need to measure your progress along the way. You can use a variety of metrics including:
- Unique visitors
- Social media engagement (i.e., likes, shares, retweets)
- Downloads (e.g., app downloads or song downloads)
- Conversions (i.e., downloads that become paid subscribers or purchases)
- Click-through rate (CTR)
- Lead generation (i.e., the number of leads generated from organic searches)
- Brand awareness (i.e., the percentage of respondents who are familiar with your brand)
- Loyalty (i.e., the percentage of respondents who would recommend your brand to a friend)
- Interaction (i.e., the number of social media posts that receive comments)
When you begin your social media marketing journey, it can be difficult to know which ones to measure. Depending on how much you’re paying for ads, you might want to consider using a tool like HubSpot’s Analytics to track the results of your campaigns. With this tool, you’ll be able to see all your social media metrics in one place, analyze the results of your campaigns, and easily identify areas for improvement. For example, if you notice that your posts are getting a lot of engagement but you’re not generating any sales, then you might want to reevaluate your strategy.