Online SMS Marketing: How to Build a Successful SMS Campaign

The SMS Marketing channel allows you to take advantage of the massive amounts of people that have access to a cell phone. With a little bit of effort, you can gain a lot of support from people that you might not have gained support from before.

Key Facts About SMS Marketing

You may be familiar with text messaging, also known as short message service (SMS). If you’re not, it’s probably time to be since you’ll almost certainly be hearing about it in the near future. SMS has evolved from its roots as a simple messaging app to a full-fledged marketing platform that can be customized for any business.

Here are some key facts about SMS marketing that you should know:

  • SMS is the most widely used mobile messaging app globally, with over 1 billion monthly active users
  • Over 80% of people use messaging apps on their phones, so it’s a popular place for consumers to get help from businesses
  • 76% of Facebook users log in via messaging apps.
  • Messaging apps are driving people to businesses’ websites. So if your marketing goals are to drive people to your website, consider focusing on building a successful SMS marketing strategy
  • 40% of consumers have a shorter attention span than 30 seconds, so you have a limited amount of time to grab their attention
  • There are over 1.7 million apps available in the Apple App Store, Google Play, and Android’s Store, which means there’s always room for more!
  • SMS can be an effective tool for driving traffic to your site, as long as you have the right approach. You can use it to send one-line messages to specific groups of people or you can create longer messages highlighting key features of your product or service.
  • SMS is one of the most cost-effective digital marketing platforms available today. Setting up a basic SMS campaign can cost you as little as $5 a day. So if you want to explore this platform further, you’re in for a cheap marketing experience!

Why Should You Care About SMS Marketing?

SMS marketing is a cost-effective digital marketing strategy that can be used to target specific groups of people and drive them directly to your website. This strategy can be useful for generating marketing leads, boosting engagement, and growing your platform’s reach.

SMS marketing is one of the few strategies that exist outside of Facebook’s realm. This strategy allows you to connect with potential customers who might not have given you the time of day if you were restricted to only using social media for marketing. In the past, older generations might not have used their phones much for accessing web content, so being able to target the right audience via text messaging can help you gain some ground.

Also, if you use a tool like HubSpot, you can track the success of your SMS marketing efforts in real time, so you can adjust your strategy as needed.

Building A Successful SMS Marketing Strategy

If you’re looking to build a successful SMS marketing strategy, there are a few things you can do. First, make sure that you have a clear understanding of your target audience’s needs and wants. What do they want? What are their pain points?

You can also ask friends, family, and co-workers for feedback about your products and services, as well as examine reviews from previous and current customers. This information can help you identify key words and phrases that people are using to find solutions to their problems and unmet needs. Once you have this data, you can craft messages that will resonate with your target audience.

Crafting an effective SMS campaign takes some time, but it’s worth it. Having a clear plan and following through with it will help you build a successful SMS marketing strategy.

Creating Customized Group Alerts

One of the perks of using an automated tool like HubSpot is that you can create customized group alerts for specific tags and keywords, as well as get notifications when a new member is added to a particular group. You can make use of this feature by creating separate group alerts for different customer segments.

For instance, you can create a group alert for customers that are seeking travel inspiration and want to be notified when a new blog post is published about travel. Or, you can create a group alert for customers that want to learn how to play the guitar and be notified when someone posts a new blog article about guitar playing.

The possibilities for creating customized group alerts are endless. You can use this strategy to connect with people who have shared interests or are located in similar places. For example, you might want to create an alert for customers within a 10-mile radius of your current location, so you can connect with people who are walking, driving, or biking nearby. Or, you can create an alert for customers who have an interest in the fashion industry and be notified when a new job posting is published in your area.

Using SMS As A Lead Magnet

As part of his book Get On The Radar of The Future, marketing guru Dan Kennedy suggests using text messaging as a lead magnet. This strategy is all about getting people to download an app or sign up for a newsletter, which will then lead to conversion and acquisition of value.

There’s no specific formula for what makes for an effective lead magnet. It’s all about the messaging and the value that you offer. If you’re offering value and have a clear plan for delivering it, people will usually say “yes, please.” You can also use inclusions such as discount codes and free trials in your lead magnet messaging.

For example, someone might be seeking a new guitar or electronic bass guitar. You can use a program like TextMagic to reach out to these consumers and offer them a free trial of your product. Or, you might want to use the same strategy to get people to download a travel planning app.

Since the cost of SMS is so low compared to other digital marketing strategies, you may want to consider using this channel first to download an app or get a free trial and see if it’s something that you can offer value to your customers.

If you’re looking to create a successful SMS marketing campaign, you have plenty of options. Make sure you have a clear understanding of the platform and what works and what doesn’t work, and you can find success using this channel.