If you’ve ever considered training to become an online marketer, then congratulations! You’re on the right track. According to an infographic from BrightEdge, 50% of U.S. employers will be using online marketing in 2018.
The good news is there are several online marketing certificate training courses available to help you prepare for the role. You’ll learn the basics from ground up, including keyword research, analytics, and performance marketing. Additionally, you’ll work with real-world examples along the way.
Here we’re going to highlight three of the best online market certificate training courses, along with a short review of each one.
The Complete Online Marketer Course from Amerifreight
If you’re looking for a comprehensive, all-in-one course that provides you with everything you need to know about online marketing, then consider taking Amerifreight’s Complete Online Marketer course. This course covers everything from the basis of marketing, analytics and keyword research to building a performance-based marketing strategy. You’ll learn key concepts and terminology from A to Z while also getting valuable coaching from an experienced professional. In addition to the learning platform, you’ll get access to curated study materials, including articles, videos, and quizzes. Plus, you’re able to take advantage of all the latest certifications and industry conferences via email.
The Ultimate Digital Marketing and SEO Specialization from Seomoz
If you’ve ever considered a career in SEO, then you have plenty of options. You can become an SEO analyst, SEO manager, or even SEO consultant. One of the best online marketing certificate programs to prepare for your job search is Seomoz’s Ultimate Digital Marketing and SEO Specialization. This certification does not require any previous experience, and even if you have previous SEO experience, you’ll learn everything you need to know in this course. You’ll have the opportunity to learn from real-world experts while also getting access to advanced learning resources, including video lessons, curated guides, and ebooks. This course is designed for you to become a confident SEO specialist.
The Complete Online Business Analyst, Marketing, and SEO Specialization from Seomoz
If you’re interested in pursuing a career as a digital business analyst, then you need to take a look at Seomoz’s Complete Online Business Analyst, Marketing, and SEO Specialization. This four-month long program will teach you the fundamentals of marketing, SEO, and analytics through a structured online curriculum and numerous hands-on assignments. This is one of the best online marketing certificate programs if you want to specialize in SEO or digital business analysis. You’ll learn the basics of marketing, including email marketing, Google Ads, and performance marketing. You’ll also learn the ins and outs of SEO, including how to analyze SEO performance, create content calendars, and track campaign performance using Google Analytics. This program is perfect for anyone who wants to pursue a career in these niches. Once you complete the course, you’ll receive a certificate from Seomoz. This certificate is accepted by all employers and graduate programs in the digital marketing and SEO industries. In addition, you’ll receive a free LinkedIn profile edit, a free SEO audit, and a year of free marketing coach support via email.
Which One Should You Choose?
As you can see from the list above, not all online marketing certifications are made equal. Some are better than others when it comes to providing you with the knowledge and skills you need to succeed in the role. The important things to consider are:
- How interactive is the learning platform?
- How in-demand is the job?
- How long does it take to get the certificate?
- How much does it cost?
Ultimately, you’ll need to decide what’s important to you and weight those qualities against the rest. Do you want to specialize in SEO or digital business analysis? Are you looking for an intermediate certificate that can land you an in-demand job or do you want to dive right in and apply for a job? Each of these options has pluses and minuses, so think about what’s important to you.
At the end of the day, each of these online marketing certificate programs will teach you the skills you need to succeed in a job search. Even if you’ve already been employed in the field, continuing your education is never a bad idea.