If you’re looking for an easy way to earn money from home, you’ve probably considered exploring the lucrative world of online marketing. But carving out a successful niche in a crowded space can be tricky. That’s why we’ve put together this comprehensive guide. Here, you’ll discover the ins and outs of the ever-changing world of online marketing, including everything from digital marketing to social media.
The Basics Of Online Marketing
At its most basic level, online marketing involves using marketing tactics and strategies to promote products, services, and causes within the digital sphere.
You might wonder what the digital sphere is, or perhaps you’ve heard of it. The digital sphere essentially encompasses all the devices (e.g. smartphones, tablets, PCs, and more) and platforms (e.g. social media, search engines, and more) that people use to access the internet. In other words, the digital sphere is everything associated with online marketing and connecting your business to other businesses and potential customers within the digital sphere.
So how does online marketing work? Let’s say you’re a fashion brand. One of your marketing tactics is to create an affiliate program where people can shop and earn money from your website. When a consumer clicks a sponsored link or buys a product that’s promoted on your site, you pay an affiliate fee. In return, you’ll earn a commission from the sale.
Obviously, this is just one example of a marketing strategy that could work for your business. The important thing to remember is that you’re not limited to one approach. Instead, you can use various strategies and tactics to grow and flourish as a business owner.
The Growth Of Online Marketing
What we can say about online marketing is simply this: it’s here to stay. This year Google search volumes for “online marketing” surpassed those for “search engine optimization” and “content marketing” for the first time. While SEO, content marketing, and social media marketing are still incredibly important and useful tactics, the fact that so many people are using the internet means that online marketing is now a viable option for anyone looking to promote their business.
Perhaps the most significant trend in relation to online marketing is the growth of e-commerce. Last year, retail e-commerce sales were worth about 4.95 trillion U.S. dollars worldwide and this year, that figure is expected to reach 7.45 trillion dollars by 2021.
In 2022, retail e-commerce sales are projected to grow to 10.9 trillion U.S. dollars worldwide. (Statista)
There are a wide variety of e-commerce platforms, such as Shopify, Bigcommerce, and UberCart, that can help you set up a wholesale store or online shop. If you’re looking to create an online shop, you’ll need to decide which e-commerce platform is best for your needs based on your budget and the complexity of what you’re looking to sell. At Sweet Orange, we recommend Shopify because it’s one of the most popular options with more than 500,000 customers across the globe. It’s also one of the most developer-friendly platforms out there.
The Future Of Online Marketing
Looking ahead, the marketing tactics and strategies that are going to be popular in the coming years are going to be very different from those that are currently successful. In particular, paid-search marketing and display-based marketing, two of the most popular approaches in the past, are already experiencing major disruption.
Paid-search marketing is a type of online marketing that involves paying for each click or impression on your behalf. While traditional advertising, such as print ads or television commercials, rely on people finding your content organically (i.e. via search engines or social media), paid-search marketing often works directly with search engines and social media platforms to promote your product or service. As a result, you’ll often see PPC (paid search marketing) campaigns in conjunction with organic search engine optimization (SEO) or social media marketing strategies.
Display-based marketing is another type of online marketing that doesn’t require you to pay for each interaction. Rather, with display-based marketing, you can target ads at people based on their interests and activities, as determined by the content they’ve visited and products they’ve expressed interest in.
So what’s the best way to promote your business? One of the most effective strategies is to find the answer to that question and use that approach consistently. After all, if you’re asking for advice, that means you’re open to new ideas. As a business owner, it’s your job to keep learning and adapting as technologies and approaches change. That way you can ensure that you’re staying ahead of the competition and are providing the best service possible to your customers.