With the growing presence of internet and social media usage, many businesses have recognised the advantages that these channels offer. One of the most effective ways of advertising on social media is through online share marketing.
This form of marketing allows businesses to target the right audience and to create brand awareness. It also provides a way for customers to easily find and remember your company. And perhaps most importantly, this form of marketing is completely cost-effective.
Despite the numerous advantages, many businesses in India have not fully taken advantage of online share marketing. They either don’t know how to go about it or they think it’s not for them.
In this article, we will explore the basics of online share marketing in India and how you can use them to successfully market your business.
Why Is Online Share Marketing Important For Businesses In India?
Unlike many other countries, internet usage and social media in India is growing at an astonishing rate. There are now more internet users in the country than there are people living in smaller towns and cities.
Furthermore, many large cities in India have a high enough concentration of internet users that virtually the entire population has access to social media. This effectively means that everyone is a potential customer, and businesses must ensure that they have a presence on social media to keep up with the competition.
What Is Social Media Marketing (SMM)?
If you’re reading this, you’re probably already somewhat familiar with social media marketing. But just to reiterate, social media marketing is essentially the practice of using social media platforms (i.e. Facebook, Twitter, etc.) to promote your business.
You might also be familiar with a more general concept known as digital marketing. This is essentially the practice of marketing goods and services online. So, in a way, social media marketing is the digital equivalent of TV and radio ads. But instead of paying for an ad on TV, you can drive potential customers to your website by using social media platforms.
The major difference between digital and traditional marketing is that the target audience for digital marketing is mostly word-of-mouth. People are discovering your product or service through social media channels. They may like what they see and share it with their friends. This creates a snowball effect that can rapidly multiply the size of your audience.
For instance, let’s say that you’re an online retailer selling clothing. You may have heard about the #OOTD (Outfit of the Day) challenge that went viral on TikTok. This challenge encourages users to post daily photos of themselves wearing a piece of clothing from an online store. If you think that this sounds like a really effective tool for spreading the word about your company, you can try it out. Just remember to use hashtags (i.e. #ootd, #youruniquebrand, #youruniquestore) so that your video will be easily discoverable by other users.
How Is Social Media Marketing Different In India?
Let’s say that you’re a business owner and you’ve decided to market your business on social media. When it comes to India, you’ll most likely want to focus on TikTok. This is because of several factors. First, TikTok is the most popular social media platform in the country. It has over 150 million monthly active users. Furthermore, TikTok is also one of the most popular apps globally. It is currently available in over 200 countries around the world.
If your business is relatively new in India, you may decide to start small and work your way up. This is a strategy that has worked for many businesses in the country. Especially now that so many businesses have realised the power of social media marketing and have adopted it as part of their arsenal.
One of the major differences between marketeting on TikTok in India and elsewhere is the level of competition. Even though there are a lot of users on TikTok, there is also a lot of competition. This is because so many businesses are trying to gain traction in a crowded market. For this reason, you may need to be extra careful about what type of content you post on TikTok. You may also want to consider hiring an experienced social media marketer who can help you navigate this new world and get the most out of your investment.
Do You Have A Facebook Page For Your Business?
If you’ve been thinking about creating a Facebook page for your business, you may be wondering if now is the right time to do it. The answer is yes. Now is a good time to create a Facebook page for your business.
Why? Well, first off, people in India are already starting to see the advantages of social media and are using these platforms to build their audience. Second, Facebook is one of the most popular internet platforms in the country. It has over 500 million monthly active users in India. This means that there is already a significant audience that you can use to promote your business.
Do You Have A Twitter Account?
Another popular social media platform in India is Twitter. It has over 200 million monthly active users in the country. This makes it one of the most popular social media platforms globally. If you have a Twitter account, you can use it to market your business. However, just like with Facebook, you may want to consider creating a brand voice and strategy for your Twitter account. This will make all the difference in gaining traction and being able to effectively market your business on Twitter.
Do You Use Instagram Or LinkedIn To Network?
If your business is relatively new in the country, you may decide to use social media to network and build a community. One of the best platforms for this in India is Instagram. It has over 200 million monthly active users in the country and is one of the most popular platforms globally.
Instagram is extremely popular in India and is used as a sort of digital Rolodex. It’s a platform that people in India turn to when they want to network and discover businesses that they may want to support. To use Instagram to promote your business, all you need is a generic business profile with a profile picture.
As with all things related to marketing and business, there is no one-size-fits-all solution when it comes to social media marketing. Each platform has its own quirks and you may need to adjust your strategy to fit the platform. But, overall, using social media to market your business is a very effective tool for reaching your audience.