Ever wonder what subjects would make you a better fit for college or university?
Social media marketing is a broad area, subject to change as the platforms evolve, but it covers a lot of ground. You’ll have to decide what you’re interested in studying, then work your way through the list of topics available online.
Marketing
If you’re an entrepreneur who’s used social media to grow your business, you might consider pursuing a marketing degree. You’ll learn everything from marketing strategy to marketing techniques, using various platforms like social media, email marketing, and paid advertising. Depending on your major, you may also study marketing analytics and measurement.
There are various online schools that offer degree programs in marketing. For instance, you might consider studying at the Regis University, where you can get a bachelor’s degree in business administration with a specialization in marketing. Not only will they teach you the fundamental skills you need for the job market, but they’ll also help you find a job that’s right for you. When you’re done studying, you can put your degree to work by taking on a marketing role in a small business, or starting your own. You’ll be able to take on bigger projects as you gain more experience.
Communications
If you’re interested in writing or editing, you may want to consider pursuing a communications degree. You’ll learn fundamental skills like copy writing and editing, and how to use various platforms, like blogs and social media, to communicate with your audience. You may also study public relations, which is the practice of promoting and protecting brands and businesses, to create positive impressions.
Online schools that offer a communications degree will have you write a lot of papers, so make sure you have a good amount of time to dedicate to your studies. One of the best universities for online learning, the DeVry University, offers a bachelor’s degree in communications with a specialization in public relations. You’ll learn how to design effective PR campaigns, and how to analyze audience data to determine the success of a particular campaign. When you’re done, you’ll have a degree that can help you find a job in the field.
If you’re looking for flexibility and you don’t want to study full-time, you may want to consider a part-time online school. You can take classes that will fit into your schedule, such as the above-mentioned public relations degree, and still have enough time to work and enjoy your life. You may also choose to study marketing or communications, as many jobs in those fields require a bachelor’s degree.
Accounting
If you’re looking for a lucrative job, you may want to consider pursuing a bachelor’s degree in accounting. You’ll learn how to prepare tax returns and financial statements, and how to analyze the numbers to determine the success of a business. Depending on your area of study, you may learn advanced accounting techniques and tools, like cost-benefit analysis and Pareto analysis.
Although a lot of people think that being an accountant is all about numbers, you must also have a passion for numbers and an ability to understand what they can tell you about your business. In fact, many accountants and finance experts argue that being able to understand the numerical evidence is the key to being a successful accountant. You may want to consider pursuing a bachelor’s degree in accounting so you can get a good job, instead of just focusing on learning the technical aspects of the job.
Advertising
People often think that being a marketer is all about coming up with advertising strategies to increase brand awareness. However, being a marketer is a lot more than coming up with creative ads, as you’ll learn how to conduct market research and analyze the results. With a bachelor’s degree in marketing, you’ll get a good grasp of the fundamentals of marketing management, including planning, pricing, and implementation. In addition, you’ll learn how to design and build email campaigns, and how to use various platforms, like social media, to disseminate marketing information.
If you’re looking to further your career in online marketing, or if you’re currently employed in the field and want to learn more, a bachelor’s degree in marketing may be a good choice. You’ll study the theory as well as the technical aspects of marketing, and you’ll gain a broad understanding of the field, preparing you for a career in the exciting world of marketing.
Sales
If you’re looking to further your career and want to learn how to sell products and services to people, you may want to consider pursuing a degree in sales. You’ll learn the theory of selling and how to design effective sales strategies. You may learn how to use various platforms, like social media, to build credibility and encourage prospective customers to make a purchase. In addition, you’ll study sales techniques like cold calling and face-to-face interaction, as well as how to measure the success of your strategies. A bachelor’s degree in sales can teach you a lot about marketing and how to design strategies to grow your business.
Marketing, communications, and accounting are some of the most in-demand jobs, especially since a lot of companies are moving towards a more data-driven approach to decision-making. A marketing degree can land you a job, but it will take some serious resume-building to get there. If you’re looking to further your career, a bachelor’s degree in communications can put you ahead of the competition.
Being a marketer, communicator, or accountant isn’t all about coming up with creative strategies and using cool tools. You’ll also have to be able to analyze the data and evidence to determine the success of your strategies.