Online Retail Marketing Jobs – A Guide to the Best Ones Out There

The e-commerce industry is growing at a staggering rate, accounting for nearly 20% of all economic value globally, and it’s predicted to hit nearly every market segment within the next five years.

While the overall growth is promising, there are several different paths a person can take to get a job in e-commerce. Some prefer a strategy of gaining experience, while others seek to leverage their education. Some prefer to work in retail, while others prefer virtual and online marketing. One thing all e-commerce employees need to have in common is a solid understanding of digital marketing, specifically SEO and content strategy. With the right training and a good attitude, anyone can have a successful career in e-commerce.

Where do I start?

Whether you’ve decided to pursue an online marketing job or not, it’s important to understand where you stand in terms of digital marketing qualifications. Launching your own business is a great way to gain real-world experience, while also meeting goals and demonstrating your value as an employee. For those who qualify, a lucrative job market awaits in e-commerce.

Sectors to watch out for:

Depending on where you want to work, it’s important to understand the type of employee you will need to be. In order to give you a better idea of what you’ll need to work on, here’s a list of the most in-demand jobs in various sectors of online retail marketing.


The e-commerce sector can be found within every major marketplace, and it’s a really great place to begin your career if you want to work in digital marketing. Most people in the industry prefer to work remotely for startups because of the flexibility. However, remote work isn’t for everybody, so if you prefer to be in an office, there are several different e-commerce marketing jobs you can take advantage of. Most employers prefer employees to have at least a bachelor’s degree in marketing, or related areas like sales or business administration. Experience in business, research, and analysis are also very valuable skills to have.


Fashion is one of the most in-demand sectors within the online retail world, and it’s expected to grow significantly in the coming years. In fact, a 2018 report from Optimal Planning states that by 2024, fashion and textile e-commerce will generate nearly $13 billion in economic value globally.

If you’re passionate about fashion, there are several different marketing jobs within the industry. You can work for a company that designs and markets fashion products, or you can launch your own product or service and sell your own apparel and accessories. If you’ve decided to pursue a marketing job within fashion, be sure to get your hands on a decent-sized sample pack. The more you can get your hands on, the better, especially if you’re looking for a job. Once you’ve established yourself, you can move into more creative roles such as design or product management.

Content Strategy

Anyone who’s spent any time on the internet at all knows that content is king (or queen, depending on your perspective). The same can be said about digital marketing, specifically content strategy. If you want to work in digital marketing, or even just want to have a career in marketing, you’ll need to understand the importance of content and how to create content that will attract, engage, and retain customers.

While it’s always great to have a wide array of skills, if you want to break into content strategy, a content marketer’s primary responsibilities are to create compelling content for various platforms which will attract, engage, and retain customers within a defined segment.

Here are some of the most in-demand jobs in content strategy.


As the name suggests, an editor is someone who edits content. This can be anyone from an inhouse marketing editor to a freelance editor who gets hired to improve the content of brands and businesses.

If you’re looking for flexibility and would rather avoid the office politics, editing is a great option. Demand for this position is expected to increase by 19% in the next year.

Marketing Manager

A marketing manager is basically someone who oversees a brand or business’ marketing efforts, including planning, strategy, and execution. In order to get this role, you’ll need a bachelor’s degree in marketing or a related field. Once you’ve established yourself in this role, you can step into more senior roles such as director or manager of marketing.

Whether you prefer to work from home or in an office, marketing managers prefer to have a solid understanding of marketing analytics, so if this sounds like a skill set you’ve got, then you should seriously consider pursuing a career in marketing.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the ranking of a website or blog in relevant search results on search engines like Google. If you’ve decided to pursue a career in marketing, SEO is a skill you’ll need to have, so much so that an entire job role has been dedicated to it (hence the in-demand jobs listed above).

Even though SEO is a fairly new field, it’s rapidly growing, and employers have begun to realize the value this position brings. In fact, according to, SEO jobs are projected to grow by 24% in the next year, which isn’t surprising given the increased amount of attention paid to SEO and digital marketing as a whole.

Social Media Marketing

If you’re not into working in an office and would rather be your own boss, you can explore the world of social media marketing. This is essentially the process of marketing a business or brand through social media platforms like Facebook and Twitter.

The great thing about social media marketing is that it doesn’t necessarily require a lot of experience. In fact, it can be accomplished by anybody with a good understanding of marketing and the ability to consistently post on social platforms.

If you’ve decided to pursue a career in marketing, you can start by taking on contracts or creating specialized teams to handle social media marketing for various brands. Alternatively, you can build a strong social media following in your own name and use that to gain credibility as an expert in social media marketing.

Online Retail Marketing

If you’re looking for a career in marketing, consider taking a look at the many different options available in the online retail marketing field. This role combines digital marketing with sales, allowing you to work remotely for different companies and brands.

In an ideal situation, a digital marketer is expected to have skills in SEO, social media marketing, content strategy, and analytics. In addition to this, you’ll need to have a working knowledge of different platforms, tools, and terminology related to the internet marketing world.

If you’ve decided to pursue a career in marketing, be sure to get in touch with a recruiter who can put in a good word for you. Alternatively, you can explore online marketing jobs listed on LinkedIn, Indeed, and other job boards. Most important, make sure you’re looking for the right opportunity, as there are several different types of marketing roles out there, and you don’t want to settle for just any job. Better to seek opportunities that interest you, but that also have the potential to provide you with valuable experience.