You’ve probably heard the term “digital marketing” being thrown around a lot these days. However, do you know what it means?
If you’re answering “no”, it might be time to pick up the phone and call a marketer. While there are plenty of nitty-gritties in digital marketing, let’s examine the basics of what it means.
Marketing To A Narrow Audience
Let’s say you’re a retail business and you sell men’s clothing. You’ve got your own website with a store located in London. You probably have a social media following across multiple platforms (perhaps you even use social media to market your website).
Now, you’ve noticed a lot of your male customers expressing an interest in fashion and style. So, you decide to launch a marketing campaign on Instagram to attract more men to your store. You set up a filter for men’s clothing on Instagram and, within that filter, you feature bold, fashion-forward men wearing your goods.
You choose this approach because you know there are already a lot of men visiting your website and you feel confident that they’ll be able to relate to the fashion content on Instagram. Your campaign is fairly straightforward: stylish men in your product. However, it doesn’t necessarily have to be.
Instagram’s algorithm is always changing. So, what worked on one platform might not work on another. As a retail business owner, this is important to keep in mind.
Generating High-Quality Traffic
How many of your customers have you gotten from Instagram?
If you’re doing any kind of marketing, then you’ll want to generate as much quality traffic as you can. The better your traffic, the better your results. So, if you’re looking to improve your marketing performance, then focus on generating high-quality traffic.
High-quality traffic comes from a number of different sources. You might have heard of SEO. It stands for search engine optimization. When a potential customer types “men’s clothing” into the Google search bar, your website should pop up as the first result.
However, getting ranked on the first page of Google requires a lot of work. You’ll need to optimize your website for keywords, build backlinks, and make sure your site has the right content. All of this takes time and effort. If you want to generate high-quality traffic quickly, then hire a company to help you out (such as [http://www.digibright.com](http://www.digibright.com)).
Another way to generate high-quality traffic is to create videos. Just like with a blog post, it’s important to choose an interesting, high-quality topic for your video. If you’re recording voiceovers for your videos, then try for a monologue rather than a speech. This will help you develop more gravitas as a speaker, which might make your video more credible.
Measuring The Results Of Your Campaign
You’ll need to measure the results of your Instagram marketing campaign to determine how successful it was. The first step is to look at your analytics. Did your Instagram campaign drive traffic to your website? Did it generate any social media activity?
You can also examine the performance of each individual link that was used in your Instagram campaign. If you had an e-commerce store that was linked in your bio or the caption of one of your photos, then you can track the performance of that link separately.
Did your Instagram campaign generate any leads? If so, how many? You can use a tool like Marketing Charts to track the results of your campaign, as shown in the example below. Just enter your email address and click to get started:
The email address you use to sign up for Marketing Charts is also your contact information if you’d like to get a free sample of their software or have a conversation about their services. So, be mindful about how you use your email address.
If you’re looking to enter the world of online retail, then it’s important to understand what the term “digital marketing” means. Simply put, digital marketing is using digital tools to market your business.
To successfully market your business online, you need to understand the different platforms and how to use them effectively. Use social media to reach your target audience. Be mindful about how you use your email address when registering for web-based applications. And, finally, measure the results of your campaign to see how much traction you’ve gained.