How to Market Your Online Research in the Real World

When you have completed an entire research project, there seems to be an abundance of things you could do with your final copy. You could submit it as a dissertation, contribute to a relevant blog, or sell it as a guide or textbook. Perhaps the most satisfying option, at least for those fortunate enough to have carried out their studies online, is to post-process their findings, organise them into an academic paper and then market that.

When you have a research paper to market, you need to ensure that it is structured and easy to understand. A good place to start is with a catchy, attention-grabbing title. Although this may seem like an easy step, ensuring that your title is interesting and well-written is all but essential if you want to maximise your chance of being picked up by a buyer. After all, it’s likely that most of your readers will be familiar with the topic you have covered and may have even come across your work before. By keeping your title relevant and interesting, you will maximise the chances of someone needing your paper and also want to read it. Cleverly picking the right keywords for your paper’s title and abstract is also an important step in ensuring that your work is found by the right audience.

Where To Post Your Paper?

As mentioned above, when you have a research paper to market, you need to start by posting it to an academic repository. Placing your work into a digital collection that is easily accessible to the public helps to ensure that you have made your contribution to the field and that others can find your work. There are many benefits to posting your research to an established digital library, including the fact that most of them offer specialized marketing platforms and tools to help you spread the word about your work.

If you do not own your own domain name, you should consider paying for a custom blog platform. A professionally crafted blog that features frequently updated content can help to establish you as an authoritative voice in your field and allow you to grow your readership as well as your sales. When choosing a blog platform, make sure that you purchase a premium plan that offers you the ability to customise the appearance of your blog.

What About Thesis, Dissertation, And Capstone Presentations?

If you are a student who has carried out their studies online, then you already know that there are several different formats for presenting your work. Some educators may even require that you submit your paper in a particular format, such as a dissertation or thesis. While a great deal of flexibility may be offered through your school’s academic staff, you should consider seeking out independent professionals who can advise you on the best format for your research.

A capstone project, or last project for students, is often structured and formal in nature. Essentially, a capstone project is the culmination of a project that you have undertaken throughout your studies. It typically combines the results of several semesters of work and represents your final chance to put all of your learning into practice. A capstone project can range from an in-depth dissertation to a detailed case study or even a detailed project plan. Whatever the case, a capstone project serves as a grand final for your studies, which hopefully will be very satisfying.

Once you have completed your research, taken into account the constraints and opportunities presented by your school’s academic staff, and worked with a marketing agency to create an effective pitch, the next step is to publish your paper. Once you have a research paper, you need to choose a publication venue and market your work to that audience. For best results, seek out a publication venue that is a recognised authority in your field. Having a publication that is recognised and respected by your peers will give you the best chance of being read and, hopefully, understood by those who possess the necessary knowledge.