In today’s digital world, there are endless possibilities for marketing your business. Thanks to the ever-evolving nature of the web, along with smartphones, tablets, and social media, there are various ways you can market your business that weren’t available just a few years ago.
So, what is online remote marketing? Simply put, it’s using digital media and platforms to market your business’ products or services, whether you’re in the office or not.
While you could try reaching your audience through regular ads in a traditional paper magazine or on television, respectively, this type of marketing is still considered ‘traditional’ compared to other methods. However, due to the growing influence of platforms like YouTube and Instagram, along with social media in general, marketers are now opting to take their content where their audience is, so to speak.
Whether you’re a professional marketer, graphic designer, blogger, or content creator, having a website is now essential for practically any type of business. Why? The simple answer is: to have a digital footprint.
A website that isn’t up to date and professionally designed can still look like a ‘90s dot-com landing page, which will ultimately cause you to lose business. Having a clean, easy-to-use, and functional website, however, doesn’t need to cost a fortune, either.
Affordable And Effective
Since the dawn of the web, designers and web developers have been improving the appearance of websites; keeping them fresh and up to date; and making them as easy to use and navigate as possible. For a business that’s looking to cut costs while maintaining a professional appearance, online remote marketing can be an ideal solution.
When designing a website, there are numerous considerations to make. Among them: making the text easy to read (but not so small that the viewer can’t read it well); using a simple yet effective navigation system; including a contact form or social media buttons; and considering the website’s layout and design, among others. When it comes to keeping the website updated and relevant, there are several methods of doing so, including but not limited to the following:
- Regularly posting relevant content
- Offering specials or discounts to those who subscribe to your newsletter (subscribers are often more engaged with your brand and more likely to buy your product or service).
- Participating in online forums or groups that are related to your niche. For example, if you’re an interior designer, you might join a design forum or group, and participate in conversations with other designers.
- Sharing relevant content on social media, whether that’s through your own account or a professional company account.
Let’s be honest, not everyone will be able to spend their time reading through lengthy marketing copy or watching 15-minute long videos to learn about a product or service. So, if you’re looking to draw in potential customers who might not always have the time to devote to reading a lengthy blog post or watching a long YouTube video, consider creating content for a variety of platforms.
The key to successful online remote marketing is to consider all the different platforms your audience might be using and create content that will appeal to them all. Perhaps you’ve got a YouTube channel that you’ve been diligently building up over the past year and now you want to expand your reach to other platforms. Maybe you’ve got a website that you’ve been designing and updating regularly but are now looking to expand to other platforms, such as Snapchat.
To truly be effective, you need to consider not only your target audience but also the platform you’re using. If you’re using YouTube to expand your reach, you might want to create longer-form videos that people can watch in their entirety, rather than just a few minutes of footage from a blog post or the short-form videos that are most commonly used on the platform.
As previously mentioned, creating content for a variety of platforms is a great way to ensure your content will be effective across the internet. For instance, if you’re using YouTube to promote your website, you might want to consider creating a video blog that will function as your website’s landing page. That way, when potential customers arrive at your website, they’ll know what it is they’re looking for right away.
More Personal And Engaging
In our hyper-connected world, content is no longer limited to text and images. Thanks to platforms like YouTube and Instagram, which are predominantly used for sharing personal stories and other types of content, marketers are now exploring the possibilities of personalized videos.
What is a personalized video? Think of a video conversation you’ve had with a loved one, or a video board game you’ve played with your kids, or even an engaging narrative poem that was narrated by the author.
With a personalized video, the content is customized to the individual or individuals viewing the content, which can be a face, a pair of eyes, a voice, musical compositions, a slideshow of relevant images, or a combination thereof.
Thanks to platforms like TikTok, where users can curate content into ‘playlists’ of bite-sized videos, consumers now have the ability to discover content that is tailored to their interests, hobbies, and other unique details about them.
So, if you’re looking to develop a more personal connection with your audience and want to stand out among the competition, consider creating some truly unique content that will draw in potential customers and retain them as fans.
Thanks to the power of the internet and the countless tools available online, having a functional, professional-looking website doesn’t need to be as expensive as it once was. In fact, there are several free tools online that can be used to quickly and easily build your own website.